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Lenovo study reveals ASEAN+ is leading in hybrid adoption at 68%

Enterprise

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13 Jun 2025

Lenovo study reveals ASEAN+ is leading in hybrid adoption at 68%

Business leaders and IT decision-makers confirm the accelerating shift toward ROI-driven-AI investments as organizations increase AI spending by 3.3x in Asia Pacific (AP) and 2.7x in Association of Southeast Asian Nations (ASEAN+1), according to the Lenovo CIO Playbook 2025 – It’s Time for AI-nomics, commissioned by Lenovo with insights by IDC. This study is based on a global study of 2,900+ respondents, including 900+ IT and business decision-makers (ITBDMs) from 12 AP markets, including India, Korea, Japan, ASEAN+ (Thailand, Singapore, Hong Kong, Taiwan, Philippines, Malaysia, Indonesia), and ANZ (Australia and New Zealand).

This rapid growth in AI investment underscores the region’s increasing readiness, with ASEAN+ markets—particularly the Philippines—making significant strides in scaling AI adoption. As part of its national strategy, the Philippines is prioritizing innovation, digital infrastructure, and talent development to drive AI integration across key sectors, including agriculture, manufacturing, BPO, and healthcare. Initiatives such as the National AI Roadmap (2021–2028) and plans for a National Center for AI Research reflect a coordinated effort to enable research, upskilling, and the practical deployment of AI technologies, contributing to a broader initiative to position the country as a significant player in the regional AI ecosystem.

Lenovo’s “Smarter Technology for All” vision aligns with these priorities. As a global technology leader, Lenovo is advancing secure, ethical, and accessible AI solutions across consumer, enterprise, and public domains. Leveraging its comprehensive end-to-end AI portfolio, Lenovo is well-positioned to contribute to the Philippines’ ambitions—empowering enterprises and individuals to harness the transformative potential of AI, driving productivity, innovation, and measurable value.

Early Stages of AI Adoption – ROI the greatest barrier

While there is a gradual rise in AI spending, the journey toward full-scale adoption of AI is still evolving, with 47% ASEAN+ organizations either evaluating or planning to implement AI within the next 12 months. This is lower than both AP (56%) and global (49%) averages, with ROI challenges emerging as a key barrier to faster adoption. Singapore leads as the regional hub in terms of advanced AI maturity, while other ASEAN+ nations are still in the early stages of adoption due to limited resources and AI expertise.

Delivering ROI for AI is a long-term endeavor that requires balancing AI experiments with those that can be scaled. Interestingly, AP organizations expect a 3.6x ROI on average from their AI projects, which requires a measured approach to scaling AI and building internal capabilities. ASEAN+ gradual pace reflects a focus on optimizing supply chain, improving regulatory compliance, and boosting employee productivity while overcoming business challenges such as data management, AI expertise, and data security.

Overcoming Organizational Readiness Challenges

Evolving business priorities each year reflect a deeper understanding of what it takes to drive AI growth, along with a growing awareness of its risks. Ethical issues and biases remain the top AI risks this year, yet only 24% of organizations globally and 25% in AP have fully enforced AI GRC (governance, risk, and compliance) policies. In ASEAN+, 24% of CIOs report having fully implemented enterprise AI GRC policies, aligning closely with global and AP trends. This underscores the urgent need for a structured approach to what has become the #1 priority for businesses in AP.

Effective AI governance requires explainability, ethical frameworks, accountability, model governance, enhanced privacy, security, and integrated human oversight.

GenAI Adoption Accelerates

GenAI is set to transform enterprise workflows, commanding 42% of AI implementation spends in 2025 in ASEAN+:

In Asia Pacific, IT Operations emerged as the top use case, while in ASEAN+, Customer Service took the lead.
There is more focus on cybersecurity (#2) and software development (#3) in AP.
For ASEAN+ IT Ops (#2) and Engineering / R&D (#3) take precedence.

On-Prem and Hybrid Infrastructures Dominate

The report reveals that 65% of organizations in Asia Pacific are opting for on-premise or hybrid solutions to power AI workloads. This preference is driven by the need for secure, low-latency environments, and operational flexibility. Meanwhile, 19% still rely on public cloud services.

ASEAN+ reflects a similar trend, with 68% using hybrid or on-prem, while the remainder depend on public cloud.

“Hybrid architectures offer the best of both worlds—scalability and control,” noted Kumar Mitra, executive director, infrastructure solutions group, CAP & ANZ, Lenovo. “Globally, 63% of organizations choose on-premise and hybrid infrastructures for AI, and ASEAN+ is leading with a higher adoption rate. This demonstrates a clear focus on driving innovation while ensuring security and compliance for the unique demands of AI. With its end-to-end cutting-edge AI solutions, smarter infrastructure, and strategic partnerships, Lenovo is driving Smarter AI for all.”

AI PCs: Early Adoption Signals Productivity Gains

AI-powered PCs are gaining traction in AP, with 43% of organizations seeing significant productivity gains. While awareness is increasing, local adoption remains slow across markets. In ASEAN+, 65% of organizations are already in the planning stage for AI-powered PC adoption. As technology matures and demonstrates ROI, the adoption curve will accelerate, driving more digital workplace solutions.

The Need for Skilled Partnerships

With organizations scaling their AI efforts, 34% of AP CIOs and 44% of ASEAN+ CIOs are actively leveraging professional AI services to navigate complexities in data management, talent shortages, and cost efficiency. Interestingly, an additional 56% of CIOs in ASEAN+ are exploring or planning to engage these services in the near future. These collaborations help bridge internal capability gaps, enabling organizations to focus on upskilling their teams and building long-term resilience.

“AI adoption is not just about the short-term gains. Organizations need to invest in the efficiency of the design, deployment and integration of AI solutions to their operations that enable tracking of the impact. Professional AI services play a key role here and help organizations successfully adopt AI through an outcome-led approach. Solutions like Lenovo’s AI Fast Start further accelerating this process, helping businesses quickly pilot, optimize, and scale AI initiatives with expert guidance and tested frameworks,” said Debdut Maiti, director, solutions & services group, Greater Asia Pacific, Lenovo.

“As the Philippines advances its vision of becoming a key player in the regional AI landscape, Filipino businesses are accelerating their digital transformation with a clear focus on AI solutions that are innovative, responsible, and ROI-driven,” said Michael Ngan, president and general manager of Lenovo Philippines. “With decades of presence in the Philippines, Lenovo remains deeply committed to supporting local enterprises in overcoming AI adoption challenges—from infrastructure readiness to skills development. Through our portfolio of AI-ready devices, solutions, infrastructure, and services, we are helping build a strong foundation for long-term growth, improved competitiveness, and inclusive participation in the AI-driven economy.”

For more information:

Download the Lenovo AP CIO Playbook 2025

Download the Lenovo Global CIO Playbook 2025

Elevate, not just automate: Globe redefines work experience through AI

Telcos

Gadgets Magazine 9

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13 Jun 2025

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Elevate, not just automate: Globe redefines work experience through AI

At Globe, the shift to AI is already happening. AI is reshaping how teams hire, plan, solve problems, and connect. It’s helping the company move faster, make better decisions, and still stay deeply human on how it relates to employees and customers.

AI isn’t just changing how people work, it’s changing what people need to thrive at work. According to the 2024 Work Trend Index, 75% of knowledge workers around the world are already using AI on the job. More and more leaders are also looking for talent with AI skills.

But here’s the catch: only 39% of those using AI at work have actually received formal training from their companies. That gap is telling, especially when 76% of people believe that knowing how to use AI is key to staying competitive in today’s job market.

“Today we’re using AI to speed up automation,” said Carl Cruz, Globe president and CEO. “We’re also using it to elevate and improve the quality of decisions, and make our operations more responsive. Innovation only matters if it creates real impact.”

The most measurable gains are coming from various areas in the organization. One of them is the Human Resources group, which has fully integrated AI into its recruitment process through the use of HireVue, an AI-powered platform that combines video interviews with skills assessments to help evaluate candidates more objectively and effectively.

Globe piloted its AI-powered video and coding assessments for digital, IT, and tech-focused groups at the start of the year. The successful pilot led to a full-scale rollout across all groups, including its portfolio companies.

The shift replaced manual pre-screening and cut the overall hiring cycle from weeks to just a few days. Processing qualitative data alone, which previously took three to five days, was cut down in half, enabling faster candidate turnaround and more confident decision-making from hiring teams.

Beyond efficiencies, Globe’s approach to AI-powered hiring has also gained international recognition. This April, Globe was honored with the Impact Star Award at the 2025 HireVue Customer Excellence Awards. The award celebrates organizations that have made a meaningful impact and driven innovation through skills-based, tech-enabled recruitment. Globe was also previously named a Rising Star at the 2024 awards, highlighting its continued commitment to modernizing hiring for both speed and quality.

AI has also played a pivotal role in strengthening Globe’s Risk Management processes.

By automating data capture, transcription, and insight generation, AI significantly reduced data processing time—delivering results within days instead of weeks. Real-time dashboards allowed teams to visualize and compare risks at both group and company levels, making data more digestible and actionable for leadership.

This automation also helped in mitigating human bias in data interpretation, and enabled more accurate linkages between identified risks and corporate strategy. Moving forward, Globe is exploring AI-powered tools for proactive risk scanning and identifying emerging threats before they escalate.

Meanwhile, Globe’s Network Group is leveraging AI in streamlining internal processes to enhance service quality. Teams now use AI from coding and data forecasting to anomaly detection and repair diagnostics.

The company has also implemented AI-assisted power-saving solutions through the EdgeWise platform, optimizing energy consumption by temporarily shutting down low-traffic transceivers in its Radio Access Network—an initiative that supports both cost control and Globe’s broader sustainability goals.

As of Q1 2025, Globe had already activated 235 new 5G sites, supporting over 9.5 million devices nationwide. AI is central to this scale, providing live operational dashboards, build prioritization, and predictive maintenance across network assets.

In the area of Marketing, AI is being used to accelerate content creation, simplify workflows, and improve internal knowledge sharing. Teams rely on tools like Gemini and ChatGPT to draft memos, presentations, and reports, while design platforms like Canva Magic Studio help quickly produce high-impact visuals. Knowledge bases and technical guidelines are also being managed more efficiently using NotebookLM and custom-built AI search tools.

Beyond productivity, AI enables quicker, more inclusive storytelling—from employee communications to public campaigns—allowing the Marketing team to move at the speed of the business.

Across all these functions, Globe is applying AI to scale in order to serve its customers better and faster. Expanding the use of chatbots for service efficiency, adopting large language models for sentiment analysis, and enabling plain-language data queries through integrated platforms are more examples by which the company sees the value of AI that would redound to less operating costs and better customer experience.

“Our ambition is clear,” Cruz concluded. “We want Globe to be among the most admired companies in the country. We use technology with empathy, insight and purpose to better serve our customers. This is how we will make Globe resilient, by enabling our people with better tools to build our business for the future.”

The Business Manual champions Next-Gen AI-powered startups at GrowthCon PH 2025

Enterprise

Gadgets Magazine 13

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13 Jun 2025

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The Business Manual champions Next-Gen AI-powered startups at GrowthCon PH 2025

Innovation took center stage at GrowthCon PH 2025, the premier gathering of startups, innovators, investors, and ecosystem enablers in the Philippines organized by The Business Manual and held at the Samsung Hall of SM Aura in Taguig on Tuesday, June 10.

The Business Manual Editor-in-Chief and host RJ Ledesma welcomed the audience and participants to the event, his inspiring introduction followed by a welcome speech delivered by One Mega Group Chief Operating Officer Ramon Galicia.

“AI is changing how we work, how we create, how we connect—and most importantly, how we grow. Here in the Philippines, the question is even more vital: How do we harness this potential to empower local founders, drive inclusive innovation, and create real economic impact?”

“That’s what GrowthCon is all about. More than just another conference, it’s a launchpad for ideas, a venue to honor outstanding startups, a space for connection, and a catalyst for growth,” Galicia said.

Following Galicia, SM Supermalls Assistant Vice President for MSMEs, Job Fairs, and Government Services Royston Cabunag and DTI Assistant Secretary and Chief of Staff Englebert Josef Chua delivered insights-driven addresses, emphasizing the strategic role of government and private sector collaboration in fostering AI adoption and digital transformation within the Philippine startup and MSME ecosystem.

Cabunag spoke about SM Supermalls’ long-standing commitment to mentoring MSMEs through the SM for MSMEs program, while Asst. Secretary Chua shared information on the state of the Philippine startup and MSME sector and how the DTI prioritizes and supports their growth.

“Powering Up the Startup Ecosystem Through AI,” the theme for this year’s GrowthCon, revolved around the game-changing power of Artificial Intelligence in accelerating startup success. GrowthCon PH 2025 included two panel discussions, the first-ever The Business Manual Startup Awards, and the much-anticipated Startup Pitching Competition–Student Edition. It was also held as part of the celebration of MSME month.

Engaging panels

The first panel, AI Tools to Power Up Your Business, explored the latest AI tools helping startups automate tasks, enhance customer engagement, and scale their operations more efficiently. DashoContent Founder and CEO Fleire Castro, Sprout Solutions Co-Founder and CEO Patrick Gentry, Philippine AI Business Association Co-Founder and Founding President Jerry Ilao, and Embiggen Ventures and Embiggen X Managing Partner Xavier Marzan shared their insights throughout the discussion.

The panel discussion highlighted the game-changing potential of harnessing AI as a tool to enhance workflows and processes and increase productivity and operational efficiency.

The following business leaders joined the second panel, AI in Action: Best Practices and Real-World Experience with AI: President and CEO of iFace Inc., Tony Chua; Creative Director and Junior Partner at Gigil, Jeano Cruz; President of Vision Express, Neelam Gopwani; Founder and CEO of the Luxe Beauty & Wellness Group, Anna Magkawas; Founder and CEO of Great Deals E-commerce Corp., Steve Sy; and Managing Director of SEEK Philippines, Dannah Majarocon.

The members of the second panel discussed how they’ve successfully integrated AI and automation into their business operations and systems, while emphasizing that human oversight remains essential to ensure these systems function effectively.

Startup Pitching Competition winners

The GrowthCon PH 2025 Startup Pitching Competition attracted applications from student teams across the Philippines, showcasing the next wave of AI-powered innovation in the country.

Clinivue emerged as the overall champion, winning over the judges with its groundbreaking AI-powered approach to detecting a pressing health concern. Representing Mapúa University Makati, Kobe Lituañas and Christine Julliane Reyes of Clinivue showcased an innovative mobile application that uses a smartphone camera to assess cardiovascular biomarkers and detect atrial fibrillation—a heart condition affecting over 46 million people worldwide. Their compelling pitch and cutting-edge technology earned them top honors.

Taking home the 1st Runner-Up title was BuddyBetes, a digital companion app designed to support diabetic patients through AI-powered monitoring, personalized coaching, and real-time support. Pitched by Princess Angel Ventures of the University of the Philippines Diliman, the app was recognized for its user-centric features and its potential to make a meaningful impact in diabetes management.

Meanwhile, AGAP.Ai, represented by Reynand Jay Canoy of the Asian Institute of Management, was awarded 2nd Runner-Up for its impressive pitch on leveraging artificial intelligence to build Southeast Asia’s first AI-powered, culturally tailored developmental milestone monitoring platform that empowers parents and healthcare professionals to detect early signs of childhood developmental delays and disorders.

Other notable finalists included Avilta of Ateneo de Manila University, Ground Up of De La Salle University, and Pack Up of Central Philippine University in Iloilo.

Finalists were choszen through a rigorous screening process and pitched live before an enthusiastic audience, industry leaders, and a distinguished panel of judges: Carlo Calimon, President and Co-founder of Startup Village; Jay Fajardo, CEO of Launchgarage Innovation Hub; Joseph De Leon, Founding Member and Lead Investor of Manila Angels Investors Network; Xavier Marzan, Managing Partner of Embiggen Ventures and Embiggen X; and Emmy Lou Versoza-Delfin, Director at the Department of Information and Communications Technology.

“We are thrilled to see such incredible talent and purpose-driven innovation among our student startups,” said RJ Ledesma, Editor-in-Chief of The Business Manual. “Clinivue, BuddyBetes, and AGAP.Ai exemplify the ingenuity and resilience of our youth-driven local startup ecosystem. We’re excited to watch their journey unfold.”

Second runner-up winner AGAP.AI will receive PHP200,000 in media values from The Business Manual, while Buddy Betes, as 1st runner-up, will receive PHP300,000 in media values.

Grand Champion Clinivue will receive PHP500,000 in media values from The Business Manual as well as a scholarship at Founder Institute Philippines, which will afford them entry into a mentorship program, USD25,000 in Google Cloud Credit. and exposure to the world’s largest network of startup incubators, accelerators, and investors–setting them up for the next stage of their startup growth.

The inaugural The Business Manual Startup Awards

The Business Manual received quite a number of entries for the first ever The Business Manual Startup Awards, but the jury had to make the difficult decision to narrow the list down to the Top 5 most innovative and AI-driven ones. Five startups were honored for their outstanding contributions to the business community.

The five winners of the awards, in no particular order, were Shoppable, an AI-powered supply chain platform for MSMEs; Invest Ed, a fintech using AI to deliver education loans to underserved Gen Zs; MindNation, which uses AI to deliver accessible, high-impact mental health and well-being support; Flying Tigers Express, a logistics innovator connecting underserved towns across the Philippines through a direct inter-island delivery network; and LITHOS Manufacturing, which uses nanotech and AI to tackle pollution and climate challenges.

Each of the honorees was awarded PHP500,000 of media values from The Business Manual.

With an entire afternoon filled with thought-provoking discussions, inspiring pitches, and well-deserved recognition, The Business Manual’s GrowthCon PH 2025 reaffirmed its role as a driving force in the Philippine startup ecosystem. From harnessing the power of AI to celebrating student-led innovations and honoring the country’s most promising ventures, the event showcased how technology, talent, and tenacity are shaping the future of Filipino entrepreneurship.

As GrowthCon PH continues to evolve, it remains committed to empowering founders, bridging innovation with opportunity, and fueling a generation of startups poised to make a global impact.

The Business Manual’s GrowthCon PH 2025 was made possible through the unwavering support of our venue partners: Samsung Hall at SM Aura, and SM Supermalls; our sponsors: Luxe Beauty and Wellness Group, GCash, and Eastern Communications; our food and beverage partners: Savore Catering, H2V2, and Pickup Coffee; our media partners: The Philippine Star and Gadgets Magazine; our partner professional organizations: Philippine Marketing Association, Startup Village, Anvil Business Club, Women’s Business Council Philippines, Association of Filipino Franchisers, Inc., and the Philippine Young Entrepreneurs Association; and our partner student organizations: Ateneo Management Association and UST Economics Society.

For more information, follow The Business Manual on Facebook, Instagram, and LinkedIn, and visit the official website.

New Hitachi EverFlex AI Data Hub as a Service provides seamless data integration for smarter AI

Networks & Storage

Gadgets Magazine 13

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13 Jun 2025

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New Hitachi EverFlex AI Data Hub as a Service provides seamless data integration for smarter AI

Hitachi Vantara, the data storage, infrastructure, and hybrid cloud management subsidiary of Hitachi, Ltd., has introduced Hitachi EverFlex AI Data Hub as a Service. The new AI Data Hub as a Service offering represents a fully managed, all-in-one infrastructure consumption service addressing AI data preparation challenges by providing a modern data lakehouse with integrated workbench capabilities for AI, business intelligence (BI), and data needs.

Amid the boom of AI adoption, organizations are asked with intricate data management tasks despite limited resources and increasingly complex data environments. Hitachi Vantara’s recent State of Data Infrastructure Report found 98% of organizations are using more than one storage platform for their data, and over half (57%) store data on all four types of platform: on-premises, private cloud, hybrid cloud, and public cloud, creating a litany of AI data preparation challenges. Research also indicates that up to 80% of AI and data projects fail, and greater than USD100 billion per year is lost due to difficulties with AI data preparation, enablement, and cost of operations.

Offering a modern data lakehouse for accessing data anywhere, the Hitachi EverFlex AI Data Hub as a Service helps customers better manage AI workloads by paying for only the infrastructure they need, with the security, control, and cost savings of hybrid cloud infrastructure. Designed to support robust data quality and governance, customers can leverage the service to enable a single view of enterprise data to feed their AI and BI initiatives with complete and timely data, unlocking faster insights and better business outcomes.

“Through this new offering, we’re helping customers integrate, prepare and gain more control over relevant data despite the ensuing boom of unstructured data created by AI,” said Jeb Horton, senior vice president, Global Services at Hitachi Vantara. “Ultimately, this solution empowers organizations to meet their data where it is, accelerating AI innovation and experimentation, delivering real-time insights, and significantly reducing the cost and complexity of managing today’s distributed data landscape.”

By bringing together Hitachi EverFlex STaaS, VSP One and iQ technologies with Cisco Powered Hybrid Cloud IaaS solutions containing GPU Compute and Networking as a Service, customers benefit from:

Unified Data Management: VSP 360 offers a unified data management software platform that supports block, file, object and software-defined storage infrastructures. It orchestrates and automates data services, manages data policy compliance, and provides AIOps observability for predictive data infrastructure insights. VSP 360 elevates the VSP One data services by focusing on unified control, observability and management of hybrid cloud data infrastructures.
Comprehensive AI Data Infrastructure: Hitachi iQ provides the necessary infrastructure for AI and analytics workloads, including GPU servers, high-speed storage, and networking components to form a comprehensive AI infrastructure with integrated systems for AI and analytics workloads. It emphasizes data governance, security, and quality, and offers flexible deployment options.
AI Data Integration and Preparation with a Modern as a service Data Lakehouse management: With Zetaris modern lakehouse for AI software, the EverFlex AI Data Hub as a Service enables real-time connectivity to diverse data sources and performs federated analytics for data in place, emphasizing data governance and quality at the source, reducing cost inefficiencies and technical barriers to analytics and business intelligence. The service accelerates data pipelines, enabling rapid AI and machine learning deployment, and provides a unified platform for AI, BI, and data operations.

For more information, please visit https://www.hitachivantara.com/en-us/services/infrastructure-as-a-service/service-catalog/everflex-ai-data-hub-as-a-service.

Epson PH celebrates partnerships and progress at Fusion 16

Printers and Projectors

Gadgets Magazine 9

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12 Jun 2025

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Epson PH celebrates partnerships and progress at Fusion 16

Epson Philippines celebrated Fusion 16, its annual media thanksgiving, from May 28 to 30, 2025, at Misibis Bay Resort in Albay. This year’s event focused on forging meaningful partnerships that advance responsible innovation, sustainability, and community impact.

Masako Kusama, president and director of Epson Philippines Corporation, opened the event by highlighting the theme of EcoSynergy. “EcoSynergy reflects the idea that real progress happens when innovation moves in step with shared purpose,” she said. “It’s how Epson brings people, technology, and sustainability together.”

She continued, “Engineered for Good guides how we design, how we build, and how we operate every day. We focus on reducing energy use, extending product life, and choosing materials that are safer for the environment. Engineered for Good reflects the role we want to play in the world.”

Wins and Milestones

Noelle Gonzalez, marketing division head, shared how Epson has maintained market leadership across eight key product lines while achieving consistent double-digit growth. She highlighted Epson’s efforts to fight counterfeit inks and the rollout of new value-added services for improved customer experiences.

Russer Cabrera, senior manager for product marketing, detailed updates that help businesses work smarter and more sustainably. These included regional holograms to combat counterfeit inks, expanded warranty options through the CoverPlus program, and enhanced solutions for education and self-ordering systems. Large-format printing solutions for textiles and signage were also featured, underscoring Epson’s leadership in these markets.

Fusion 16 also introduced Julia Avila, OIC for product marketing, focusing on corporate products, and Ash Elshawbaki, senior manager for the corporate and government and channel sales departments, reinforcing Epson’s commitment to deeper customer partnerships.

Advancing the Sustainability Roadmap

Sustainability was front and center at Fusion 16. EJ Sulit, Epson’s Sustainability Champion, shared the company’s environmental roadmap, focusing on the goal of achieving carbon-negative operations by 2050 and using 100% renewable energy across all global sites, including the largest Epson manufacturing facility in the world, which is located in Batangas, Philippines.

Sulit also spotlighted the company’s community-driven initiatives like the ICLEAN Project in Monreal, Ticao Island, in partnership with WWF-Philippines. The project conducted waste management and sponsored a new plastic shredder that helped increase the production of eco-bricks made of collected plastics.

“These eco-bricks each contain about 500 grams of plastic that might otherwise pollute marine environments,” Sulit explained. “The municipality now produces over 300 bricks monthly, showing how localized innovation can drive real change.”

Ed Bonoan, sales division head, expressed his heartfelt appreciation to the media for their steadfast support over the years. “We’re grateful for your continued partnership in sharing our stories,” he said.

Fusion 16 was packed with fun activities that brought media partners and Epson leaders together in a friendly competition, resulting in strengthened camaraderie and partnership. Filled with team challenges that tested communication and creativity, Fusion 16 was a true celebration of partnership and community. These shared experiences underscored the belief that real progress happens when people work together, shaping a more responsible, innovative future for all.

Send money ABROAD with PalawanPay and Palawan Express Pera Padala

Money

Gadgets Magazine 12

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12 Jun 2025

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Send money ABROAD with PalawanPay and Palawan Express Pera Padala

WITH Pera Padala Abroad, PalawanPay is now one of the first e-wallets in the Philippines to offer outbound international remittance, allowing users to send money overseas anytime, anywhere, straight from their phones.

For many Filipinos, sending money is more than just a transaction; it’s a lifeline. It supports loved ones, fulfills responsibilities, and maintains strong connections across borders. Whether for tuition, medical expenses, business needs, or daily living costs, the need for dependable international remittance continues to grow. While receiving money from abroad is a common practice, sending money from the Philippines to other countries has long been a challenge. High fees, complex requirements, and limited access often get in the way, whether for a small business owner paying an overseas supplier, a family helping an OFW cover urgent expenses, or a student abroad relying on support from home.

Recognizing these everyday hurdles, the Palawan Group of Companies (PGC), the trusted name behind fast-growing e-wallet PalawanPay and the multi-awarded Palawan Express Pera Padala (PEPP), introduces Pera Padala Abroad. This new service marks a milestone: No long lines. No complicated forms. Just a few taps to support loved ones, wherever they may be in the world.

Send Money Abroad—Anytime, Anywhere

Pera Padala Abroad makes sending money abroad as easy as sending it locally. Through the PalawanPay app, users can send funds overseas directly from their mobile phones. For those who prefer face-to-face transactions, the service is also available at over 3,500 authorized PEPP branches nationwide, ensuring accessibility whether you’re in the city or a province.

With PalawanPay, there’s no need for lengthy paperwork or banking steps. All you need is a verified PalawanPay account, and you’re ready to send. And true to Palawan’s brand promise, it’s “mura, mabilis, at walang kuskos balungos (affordable, fast, and hassle-free),” the same quality of service PGC has proudly delivered for 40 years.

Send to over 190 Countries with Affordable rates starting at just PHP300

Whether you’re sending to a bank account, an e-wallet, or opting for cash pick-up, Pera Padala Abroad has you covered, with rates starting at just PHP300. With competitive exchange rates, your recipient gets more value. Funds sent in pesos can be converted into the local currency of the destination country or kept in the recipient’s preferred currency, offering flexibility and ease.

Transactions are processed in real time. Once you receive your reference number, the funds are sent instantly, giving both sender and recipient peace of mind. This seamless international service is powered by Ria, a trusted global remittance network serving over 190 countries and with more than 500,000 pick-up locations worldwide.

Tatak Palawan, Walang Kuskos Balungos — Just safe and reliable Pera Padala

“At PGC, we’re continuously innovating to meet the real needs of our fellow Filipinos,” said Karlo M. Castro, president and CEO of PGC. “With the launch of Pera Padala Abroad, we’re proud to be one of the first e-wallets in the country to offer outbound remittance, a step forward in making financial services more inclusive. Kahit saang panig ng mundo na may Pinoy, maaari nang makatanggap ng Pera Padala mula sa Pinas (No matter where in the world Filipinos are, they can easily receive money sent from the Philippines).”

Third Librea, CEO of PalawanPay, echoes this sentiment as he remarked: “PalawanPay is proudly gawang Pilipino, para sa Pilipino (Made by Filipinos, for Filipinos). Now, we can further say, para sa Pilipino sa iba’t ibang panig ng mundo (For Filipinos in all corners of the world). This is consistent with the Palawan Group’s thrust of championing financial inclusion.”

For four decades, PGC has been one of the most trusted names in Philippine financial services, consistently providing affordable, reliable, and accessible solutions to every Filipino. With the launch of Pera Padala Abroad, PGC is expanding its reach to make financial services even more convenient and affordable across the Philippines and worldwide.

Now, sending money abroad is just as easy as sending it across town. Download the PalawanPay app today, or visit your nearest PEPP branch to start sending abroad.

For more information about Pera Padala Abroad, check your PalawanPay app or visit PalawanPay app website.

Agentforce, Data Cloud, and Customer 360 to drive growth and transform customer experience in PH

Enterprise

Aljhelyn Piador

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12 Jun 2025

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Salesforce showcased Agentforce, its digital labor platform designed to bring trusted, autonomous AI agents into the flow of work in the Philippines. The world’s #1 AI CRM is driving the national digital transformation agenda by helping businesses in the country accelerate AI adoption and deliver superior customer experiences.

Over the past 25 years, Salesforce’s journey has been one of continuous evolution and innovation, from pioneering cloud CRM to entering the era of agentic AI with Agentforce. With Agentforce integrated into the Salesforce ecosystem, businesses boost their productivity with trusted and autonomous AI and best-in-class apps for sales, service, marketing, commerce, and IT — all on one integrated platform.

“Our mission at Salesforce is, and has always been, to help organizations build better customer relationships through continuous innovation, and Agentforce is the latest step in that journey,” said Abraham Cuevas, regional vice president and country manager, Philippines, Salesforce. “When we combine customer-centricity and skills of the Philippines’ workforce with the transformative power of AI, the growth potential is immense.”

Unlocking the power of digital labor

Salesforce demonstrated how Agentforce, the agentic layer of the Salesforce platform for deploying autonomous AI agents across any business function, can create an opportunity for every business in the Philippines by unlocking new capacity and growth.

Agentforce includes a set of tools to create and customize agents, as well as a library of ready-to-use skills for any use case across sales, service, marketing, and commerce, Tableau, Slack, partners, and more.

“Agentforce will fundamentally rewrite the rules around how brands engage customers,” said Gavin Barfield, vice president and CTO, Solutions, ASEAN, Salesforce.

“With agentic AI, businesses have the potential of an unlimited workforce. It transforms not just the customer experience, but the entire approach to engagement, creating very personalized customer experiences at scale.”

Turning data into intelligent action

Access to enterprise, high-quality data is the backbone of any successful AI implementation. Salesforce, with its extensive history of helping companies create a unified view of the customer and activate customer data for business growth, is thus uniquely positioned to support Philippine businesses that are embracing AI.

At the heart of Agentforce is Data Cloud, which integrates a company’s data and metadata in one place, giving AI agents access to high-quality, up-to-date information. Complementing this is the Atlas Reasoning Engine, the brain of Agentforce, which enables AI agents to retrieve the right data, reason through it, and act autonomously. This combination enables Philippine enterprises to respond in real time, streamline operations, and deliver more intelligent, personalized customer and employee experiences.

Partnering the Philippines’ growth agenda

One of the fastest-growing markets for Salesforce within ASEAN, the Philippines is set to unlock a 2.8 trillion peso opportunity with widespread adoption of AI, according to Google’s 2024 Economic Impact Report.

Salesforce serves as a trusted digital advisor for Philippine businesses, supporting their digital transformation and helping them harness unified data from across CRM processes and company touchpoints to deliver seamless, differentiated experiences to customers. Some of the country’s most innovative companies, such as Bank of the Philippine Islands, PLDT, and Philippine Airlines, work with Salesforce to drive growth and deliver superior customer experiences.

“As the world moves into the era of agentic AI, where agents can act on our behalf, our customers expect AI to be responsible, safe, accurate, and trustworthy. At Salesforce, trust is our number one priority. Every decision we make is grounded in that commitment. That’s why Agentforce is built with proper guardrails in place to ensure reliable and accurate outcomes for our customers,” added Gavin Barfield.

Best reasons to upgrade to Tokico by Hitachi Astemo shock absorbers

Cars

Gadgets Magazine 9

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12 Jun 2025

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Best reasons to upgrade to Tokico by Hitachi Astemo shock absorbers

When it comes to upgrading or replacing shocks, Tokico by Hitachi Astemo stands out as a globally trusted brand, backed by a legacy of precision engineering and innovation. Exclusively distributed by BSB Junrose Corporation, Tokico shocks strike the perfect balance of control, comfort, and durability, making them the ideal upgrade for Filipino drivers.

Every car enthusiast knows that shock absorbers are one of the most essential yet underrated parts of any vehicle. They directly influence safety, ride comfort, and performance, especially on the unpredictable and often challenging roads of the Philippines.

Why Upgrade to Tokico Shock Absorbers?

1. Precise Control for Handling and Stability

Tokico shock absorbers deliver superior suspension control, enhancing steering response and keeping tires in firm contact with the road. Whether you’re taking a tight corner or avoiding a sudden obstacle, you’ll benefit from:

Improved grip and traction
Greater control during cornering
Boosted driving confidence

2. Versatility Across Vehicle Types

From SUVs to sports coupes and compact sedans, Tokico offers a tailored solution for nearly every type of car. Whether it’s for weekday commutes or spirited weekend drives, Tokico provides:

Custom-engineered models for various vehicles
Versatile performance across driving styles

3. Built for Long-Term Durability

Crafted with top-grade materials, Tokico shock absorbers are engineered to perform under harsh conditions — ideal for the wear and tear of local roads. Features include:

Corrosion-resistant construction
Reinforced internal components
Long-lasting, leak-free performance

4. Superior Ride Comfort

Tokico shocks absorb road imperfections with ease, reducing cabin vibrations and ensuring a smooth ride. Benefits include:

Reduced body roll
Better ride quality over potholes and bumps
Enhanced comfort for both driver and passengers

5. Cost-Effective Performance Upgrade

Tokico shocks are a smart, affordable alternative to full suspension overhauls. Enjoy:

Long-term savings through durability
Enhanced suspension without high replacement costs
Peace of mind with every drive

“These shock absorbers are the smartest choice as they combine advanced hydraulic systems with superior mechanical design elements,” says Ian Bangayan, president of BSB Junrose Corporation. “Every component, from the precision valves to the seals, is engineered to deliver consistent, high-performance results under even the toughest driving conditions.”

Where to Buy Tokico by Hitachi Astemo

Visit any BSB Junrose store or authorized dealer nationwide, call or text 0917 165 8111, and check out BSB Junrose’s Facebook page for updates: https://www.facebook.com/BSBJunrose

Whether you’re replacing old shocks or upgrading for better performance, Tokico by Hitachi Astemo shock absorbers are your best choice to elevate your drive — every meter, every kilometer of the way.

OPPO licenses cellular standard-essential patents to Volkswagen Group for connected vehicles

Cars

Gadgets Magazine 9

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12 Jun 2025

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OPPO licenses cellular standard-essential patents to Volkswagen Group for connected vehicles

Leading smart device company OPPO has announced the signing of a global patent licensing agreement with Volkswagen Aktiengesellschaft (hereafter referred to as Volkswagen) to license OPPO’s cellular standard-essential patents portfolio to the group, including 5G. Under the agreement, OPPO’s cellular standard-essential patents will be licensed to Volkswagen to enhance user experiences for its connected vehicle offerings across its global product lineup.

“We are delighted to collaborate with Volkswagen through this patent licensing agreement,” said Vincent Lin, head of patent licensing at OPPO. “Volkswagen IP team’s hard work and foresight in recognizing the value of this cooperation are highly appreciated. This partnership is further recognition of OPPO’s leadership in cellular technology innovation and our commitment to creating a long-term, healthy and sustainable intellectual property ecosystem that empowers long-term innovation and industry growth.”

“The partnership with OPPO is an example of efficient, respectful, business focused collaboration in the space of licensing of Standard Essential Patents,” said Robin Cefai, chief IP licensing officer at Volkswagen. It illustrates Volkswagen’s willingness to recognize the value of IP and find sustainable solutions for all parties.

Marking OPPO’s first ever bilateral patent licensing agreement with a connected-car company, the collaboration reflects the broader adaption of OPPO’s cellular standard-essential technologies beyond smartphones, especially in the automotive sector. OPPO’s 5G SEPs are currently distributed in over 40 countries and regions globally, and according to LexisNexis® IPlytics, a leading patent analytics platform, OPPO ranked eighth globally in overall 5G patent strength as of January 2025.

As of March 2025, OPPO has filed over 113,000 patent applications and holds more than 62,000 granted patents globally. OPPO continues to invest in core technology areas, including 5G/6G, artificial intelligence, charging, imaging, and video, reinforcing its position as a global leader in innovation and high-value intellectual property.

2025 CSR Conference and Expo to spotlight diverse, equitable, and inclusive programs

CSR

Gadgets Magazine 9

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12 Jun 2025

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2025 CSR Conference and Expo to spotlight diverse, equitable, and inclusive programs

The League of Corporate Foundations (LCF) is set to host the 2025 Corporate Social Responsibility (CSR) Conference and Expo from July 1 to 3 at Dusit Thani Manila and Glorietta Activity Center in Makati City. This year’s event will focus on the growing importance of Diversity, Equity, and Inclusion (DEI) as key components of sustainable business practices. LCF aims to help empower companies to embed these values deeply into their operations, creating positive social impact while driving innovation.

With the theme “Diversity, Equity, and Inclusivity for Shared Prosperity,” the 2025 CSR Conference and Expo will bring together corporate and industry leaders, civil society, government representatives, community partners, and the general public for insightful dialogue and collaboration on DEI integration in business and social responsibility initiatives. The event is the culminating activity of CSR Week, a nationwide celebration of corporate citizenship and social good, further amplifying the call for inclusive and impactful action across sectors.

Attendees can look forward to engaging panel discussions, interactive exhibits, and thought-provoking keynotes. The program will cover a wide range of topics, including DEI leadership, inclusive education, climate resilience, and the role of technology in driving community development. Speakers and panelists will include sector leaders from across the private sector, civil society, and government.

Key highlights include a keynote session titled “Shared Prosperity, Shared Responsibility: The DEI Mandate in Nation-Building” by Senator Risa Hontiveros, Chairperson of the Senate Committee on Women, Children, Family Relations and Gender Equality, and closing remarks by Karen Davila, UN Women National Goodwill Ambassador.

Plenary discussions will explore:

The Intersection of Financial Inclusion & Resilience: Protecting the Vulnerable and the Marginalized Sectors in the Philippines
Integrating Mental Health for Diverse Populations into CSR Initiatives: Strategies and Impact
Diversity in Creativity
Empowering Informal Economies
Green Cities, Equal Futures: Urban Ecology and Social Justice in Action
Shaping an Inclusive Future: Transforming Education for Vulnerable Learners with Foundations

“This event is a unique platform for businesses of all sizes to engage in meaningful conversations on CSR, share best practices, and collaborate on innovative solutions to social challenges,” said Shem Jose Garcia, chairperson of LCF and executive director of Vivant Foundation, Inc. “Through DEI, we’re not just promoting fairness, we’re driving inclusive innovation and sustainable progress.” He added that this includes intentional efforts to ensure the inclusion of under-represented groups, particularly women, LGBTQIA+, people with disabilities, senior citizens, and indigenous people and people of various faiths and beliefs, and others.

Recognizing Excellence in CSR

The 2025 CSR Conference will coincide with the 2025 LCF Guild Awards, which recognize the outstanding CSR initiatives, organized by LCF members, that have significantly impacted local communities. Additionally, the 2025 Medal of Recognition will be awarded to non-member organizations that have demonstrated exceptional impact across thematic areas such as Arts and Culture, Disaster Resilience, Education, Environment, Enterprise Development, Financial Inclusion, and Health.

“Over the years, the Guild Awards and the Medal of Recognition have become benchmarks of excellence in the CSR space,” said Jonathan Batangan, executive director of Cebuana Lhuillier Foundation, Inc. “These recognitions serve as a testament to the transformative power of purpose-driven programs across the country.”

LIFE Program Spotlight: Empowering Communities

A key highlight of the CSR Expo is an update on LIFE (LCF’s Initiative for Food Security, Nutrition, and Empowerment) program. Designed to address child malnutrition, LIFE brings together nutrition support, livelihood training, much needed tools and facilities and local capacity-building. It aligns with the Philippine Plan of Action for Nutrition (PPAN) and is currently being implemented in Basilan, in partnership with the provincial government and key stakeholders.

“We are excited to spotlight the strides that we have made in advancing LIFE in Basilan and we are excited to elicit even more support from various groups so we can collaborate.” said Austere Panadero, the LCF trustee, and president of Zuellig Family Foundation, who oversees the inititative.

Philip Dy, LCF trustee and executive vice-president of Metrobank Foundation, shared: “LIFE is testament to what is possible when businesses and communities collaborate toward shared goals.”

LCF’s 2025 CSR Conference and Expo is a call to action for the business sector to embrace purpose-driven growth, amplify its social impact, and help build a more inclusive and equitable future for all Filipinos.

The 2025 CSR Conference and Expo is co-presented by Cebuana Lhuillier Foundation, Inc. and co-organized with Metro Pacific Investments Corporation Foundation, Inc., and The SM, Henry Sy, and Felicidad T. Sy Foundations, Inc. It is also made possible through the support of BPI Foundation, Inc., Manila Water Foundation, Inc., Metrobank Foundation, Inc., Pilipinas Shell Foundation, Inc., and Vivant Foundation, Inc., with special thanks to Energy Development Corporation, Inc., Lopez Group Foundation, Inc., and Jollibee Group Foundation, Inc. LCF also thanks Ayala Foundation, Inc., BDO Foundation, Inc., and Citizen of the World Philippines Foundation, Inc. and acknowledges Aboitiz Foundation, Inc., (Don) Antonio O. Floriendo Sr. Foundation, Inc., Gokongwei Brothers Foundation, Inc., ICTSI Foundation, Inc., Ronald McDonald House Charities, SEAOIL Foundation, Inc., Security Bank Foundation, Inc., Toyota Motor Philippines Foundation, Inc., Unilab Foundation, Inc., and Zuellig Family Foundation, Inc. for their support. These and other partners help foster collaboration and knowledge-sharing on sustainability and inclusivity.

The CSR Conference will take place from July 1 to 3 at Dusit Thani Manila, while the CSR Expo will be held on July 1 and 2 at the Glorietta Activity Center in Makati City. For registration and program details, visit: https://2025csrconferenceandexpo.my.canva.site

LCF, whose members are operating and grant-making corporate and family foundations from around the Philippines, is the country’s leading network for fostering environmental, social and governance driven initiatives.

NEPCON ASIA 2025

Enterprise

Gadgets Magazine 13

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12 Jun 2025

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NEPCON Asia is an essential event for electronic manufacturing solution suppliers that provides a setting for developing new business prospects, interacting with new customers, and obtaining new orders. With a focus on electronic components, the show’s six trade shows attract over 60,000 domestic and international buyers from Asia’s semiconductor packaging, testing, and various application industries.

NEPCON ASIA offers a wide range of cross-industry electronic manufacturing solutions, such as touch display technology, semiconductor production, smart factories, PCB assembly, and auto manufacturing.

As a dynamic industry platform, NEPCON ASIA fosters collaboration and exchanges among established and emerging partners across the entire industrial chain, playing a pivotal role in elevating the global competitiveness of Asian electronics manufacturing companies. For more exhibition information, visit https://www.nepconasia.com/en-gb/zhgl.html.

Green GSM launched as first electric taxi brand in PH

Travel

Gadgets Magazine 12

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12 Jun 2025

0

Green and Smart Mobility Joint Stock Company (GSM) has officially launched Green GSM, the country’s first all-electric taxi service. The launch marks GSM’s entry into its fourth international market, following Vietnam, Laos, and Indonesia, and represents a significant milestone in the company’s “Go Green Global” strategy to advance sustainable mobility worldwide.

The grand launch took place at Quezon Memorial Circle in Quezon City, attended by Department of Trade and Industry Secretary Ma. Cristina A. Roque. Department of Transportation Secretary Vivencio B. Dizon, Special Assistant to the President for Investment and Economic Affairs Frederick D. Go, Land Transportation Franchising and Regulatory Board Chairman Teofilo E. Guadiz III, Quezon City Mayor Joy Belmonte, Ambassador Extraordinary and Plenipotentiary of Vietnam to the Philippines Lai Thai Binh, and nearly 100 strategic partners across sectors including banking, transportation, energy, retail, and technology.

Green GSM will begin operations in 10 of the 16 cities and districts that make up Metro Manila, the country’s political, economic, and cultural heartland, home to over 13 million people. The service will operate an exclusive fleet of VinFast Nerio Green electric vehicles, offering smooth, quiet rides and zero emissions.

The fleet’s signature cyan color, blending green (symbolizing sustainability) and blue (representing innovation), embodies Green GSM’s vision of a modern lifestyle that respects and protects the planet.

With Green GSM, every ride goes beyond just getting from point A to B — it’s a conscious choice for a greener tomorrow. By choosing electric mobility, riders actively contribute to reducing carbon emissions, air pollution, and noise, all while enjoying a premium, future-ready transport solution.

Operating to international standards, Green GSM delivers a five-star experience powered by professionally trained drivers, rigorously educated in safe driving, etiquette, and customer care. Every vehicle is equipped with the Secure to Safe (S2S) monitoring system, anchored by three core pillars:

Secure – real-time monitoring to proactively manage risks
Safe – ensuring peace of mind for every passenger, with special focus on women, children, and the elderly
Smart – leveraging AI to enhance operational efficiency, safety, and transparency

Fares are transparently calculated through in-car meters and clearly displayed on the Green GSM app. Pricing is highly competitive and offers greater value compared to conventional ride-hailing services, ensuring comfort, convenience, and affordability for every ride.

With the message “Hello Philippines: Move Forward the Green Way”, Green GSM aspires to become a new symbol of smart and sustainable urban living, where everyday travel choices help build cleaner cities and healthier communities.

GSM Global CEO Nguyễn Văn Thanh speaking at the event.

Nguyễn Văn Thanh, Global CEO of GSM, shared: “The Philippines marks a strategic chapter in our Go Green Global journey. But more than expanding to a new market, our true goal is to ignite a real transformation – shifting from traditional mobility to an electric future that is cleaner, smarter, and more socially responsible.”

Commuters can start riding with Green GSM via the Green GSM mobile app, now available on the App Store and Google Play; by calling the hotline 02-7777-8080; hailing a Green GSM taxi on the street; or catching a ride at designated public pick-up points throughout Metro Manila.

To celebrate its launch, Green GSM is offering an exclusive promotion: 500 Green Points (worth PHP500) for users who register and take their first ride. Green Points can be applied as discounts on the first seven trips. This offer is valid from June 10 to August 31, 2025, encouraging Metro Manila residents to embrace a smarter, greener, more modern way to travel.

The entire Green GSM fleet features the modern VinFast Nerio Green electric vehicles, offering smooth operation and eco-friendly performance.

Founded in Vietnam in March 2023, GSM has emerged as a pioneer in sustainable transportation across Southeast Asia. Its expansion into the Philippines not only underscores the international capabilities of a Vietnamese enterprise, but also helps redefine transportation norms across the region with a new standard: Greener – Smarter – More Civilized.

Swipe Culture: Marketing that wins attention in seconds

Education

Gadgets Magazine 12

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11 Jun 2025

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In an era where attention spans are shrinking and content scrolls faster than it loads, one question drives every marketer, creator, and entrepreneur: What makes people stop scrolling?

MARK3TR3STAS Production presents “Swipe Culture: Marketing That Wins Attention in Seconds”, a dynamic seminar designed for a generation raised on TikTok, YouTube Shorts, and Instagram Reels. Happening on June 17, 2025, at Claro M. Recto Hall, PUP Sta. Mesa, Manila, the event explores the science and storytelling behind what captures attention in the first eight seconds—arguably the most critical window in today’s content-driven world.

Why Swipe Culture Matters in 2025

Globally, digital content consumption has never been faster. According to DataReportal (2024), the average Filipino spends over 3.5 hours daily on social media, a figure that continues to rise. But with this screen time comes saturation. From brands to creators to side hustlers, everyone is fighting for the same finite scroll.

This behavior has shaped what is now known as swipe culture, where users scroll quickly, pausing only for content that immediately captures their interest.

In the Philippine setting, swipe culture is not just a digital habit—it’s a way of life. From trending videos on Facebook Reels to relatable memes on X (formerly Twitter), Filipino users are among the world’s most active and creative social media audiences. The challenge now is not just to create content, but to create pause.

Featured Talks: Attention-Grabbing Insights

The event assembles a powerhouse lineup of speakers known for their work in digital innovation and content marketing:

Barbie S. Mulach – “The Digital Attention Shift” – Broad overview of attention behaviours, and framing the challenge and opportunity in the digital space.
Jonas D. Ynares – “Hook That Cooks” – Understanding the principles and techniques of effective hooks in digital marketing.
James Patrick Dala – “Go Micro, Grow Macro” – Understanding the importance and effectiveness of short-form contents in maximum impact.

Performances and Cultural Elements

Live performances from artists Joshua Kim, Marron, and Eyji are also part of the program. These acts are more than just entertainment—they reflect how today’s marketing often draws inspiration from pop culture, music, and creative expression. In the digital world, especially in the Philippines, impactful content often lives at the intersection of storytelling, emotion, and local flavor.

Meet the Hosts

Leading the afternoon’s discussion are Axcel Bacunawa and Simon Tan, who will guide attendees through the day’s program with energy and insight. Their presence brings a fresh and youthful perspective to the event’s core message: attention is the new currency in digital marketing.

Event Details

Date: June 17, 2025 (Tuesday)
Venue: Claro M. Recto Hall, 6F South Wing, PUP Main Building, Sta. Mesa, Manila
Time: 2:00 PM – 5:00 PM
Organized by: MARKETR3STAS Production
Hosts: Axcel Bacunawa & Simon Tan
Speakers: Barbie S. Mulach, Jonas D. Ynares, James Patrick Dala
Performers: Joshua Kim, Marron, Eyji
Facebook Page: facebook.com/MarkeTREStas2021

Don’t just be seen—be remembered. Join us and learn how to turn attention into action in the age of the swipe.

JMC unveils EV2 and EV3

Cars

Gadgets Magazine 9

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10 Jun 2025

0

JMC officially introduced the EV2 and EV3 electric vehicles to the Philippine market, marking a major step forward in the country’s growing EV industry.

The EV2 is a sleek compact sedan that offers spacious seating for enhanced comfort. It features a full glass tailgate with a wide opening angle to improve rear visibility. Equipped with 14-inch aluminum alloy blade wheels, a 9-inch central touchscreen, and a high-strength body reinforced with front anti-collision beams, the EV2 also comes standard with essential safety features including ABS with EBD, an automatic locking system, hill start assist, and a tire pressure monitoring system (TPMS). It is available in three striking colors: Dynamic Green, Aurora White, and Future Cyan.

The EV3 builds on this with added premium features such as dynamic lighting on the front grille, a 10.1-inch HD touchscreen, a wider body for greater passenger comfort, and keyless start entry. Safety is elevated with a 360-degree camera system, ABS with EBD, seat belt reminders, ISOFIX child seat anchors, hill start assist, TPMS, and a high-strength body reinforced with front anti-collision beams made from 1500 MPa thermal-formed steel.

The EV3 comes in four vibrant colors: Dynamic Green, Aurora White, Cherry Blossom Pink, and Future Cyan.

The EV2 is priced at PHP668,000, offering a driving range of up to 201km, while the EV3 is offering a driving range of up to 330km available for PHP788,000.

Visit your nearest JMC Cars dealership or reach out to JMC Cars’ official channels for inquiries and test drive:

Website: https://jmcph.com/
Facebook: JMC Cars PH
Instagram: JMC Cars PH

Where the vibes begin: JBL announces the latest JBL party speakers and portables

Audio Devices

Gadgets Magazine 12

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10 Jun 2025

0

Where the vibes begin: JBL announces the latest JBL party speakers and portables

Sound changes everything. Whether it’s the pulse of your favorite track or the subtle drop in a podcast, the right audio setup doesn’t just play—it transforms. And no one knows this better than JBL. With the much-awaited launch of their latest party speakers and portable audio essentials, JBL is making it easier to turn any moment into a full-sensory experience.

In true JBL fashion, the brand turned up the volume with the JBL Experience—an all-out celebration of sound, style, and self-expression. Guests were welcomed into an immersive space where audio reigned supreme. As the music kicked in, the vibe shifted from chill to electric with surprise appearances from crowd favorites Michael Sager and Jackie Gonzaga, plus a high-energy genre battle from the DJs that had everyone on their feet.

Every corner of the JBL Experience was built to show off the punch and power of their latest releases. Whether you were feeling the ground shake with the PartyBox lineup or jamming out on-the-go with JBL’s newest portables, one thing was crystal clear: this isn’t just sound—it’s a whole mood, and it’s coming with you.

JBL PartyBox 520

Bigger, bolder, and louder. JBL PartyBox 520 is the newest speaker in the PartyBox lineup, and the most powerful battery-powered speaker in the series. Built for large gatherings, the speaker’s IPX4 splashproof design and rugged telescopic handle, combined with wider, sturdier wheels, make it easy to take the party anywhere. JBL PartyBox 520 offers up to 15 hours of playtime on a single charge, and with replaceable batteries and fast-charging capabilities, the music can keep going without interruptions. JBL’s proprietary technology AI Sound Boost, analyses the music signal in real time to optimize and push the driver to its maximum capability, ultimately creating a more powerful, less distorted sound. Plus, Auracast™ allows easy pairing with other Auracast-enabled JBL speakers, creating a fully connected sound system to fill every corner of the venue.

JBL PartyBox Encore 2 and PartyBox Encore Essential 2

JBL PartyBox Encore 2 and JBL PartyBox Encore Essential 2 deliver the same high-quality sound in compact, easily portable designs. Both models feature Bluetooth 5.4 with LE Audio for superior streaming quality and are equipped with redesigned ergonomic handles for enhanced portability. The PartyBox Encore 2 will transform any space into a musical playground as it comes equipped with wireless microphones for an interactive karaoke experience, while the PartyBox Encore Essential 2 will brighten any gathering with its dynamic lightshow. With up to a 15-hour battery life and a quick 10-minute charge that delivers an additional 80 minutes of playback, these models ensure the party can continue on the go.

JBL Flip 7

Whether you are chilling in the garden or meeting up with friends at the park, the new Flip 7 has been redesigned with an interchangeable finger loop and carabiner hook, making it easier to take your music anywhere. Equipped with AI Sound Boost for powerful bass without distortion and an upgraded tweeter featuring a dome design, the Flip 7 offers clear and crisp sound at higher volumes, regardless of the setting. Out and about? The new IP68 waterproof and dustproof rating makes it easier to carry your tunes with you, without worrying about spills or drops. Other new features include increased battery life for up to 16 hours with Playtime Boost, the latest Bluetooth 5.4 capabilities for improved wireless connectivity, and Auracast pairing with other JBL Auracast enabled speakers.

JBL Charge 6

The Charge 6, now equipped with a detachable and versatile handle strap, has evolved to make high-quality audio more accessible than ever. With the introduction of AI Sound Boost and an upgraded woofer for deeper bass, prepare to feel the beat across any room. The introduction of Auracast allows friends to sync their compatible speakers for even more sound. Keep the party going for longer with up to 28 hours of battery when using Playtime Boost. Remaining true to the name, the speaker not only

JBL Horizon 3

The all-new JBL Horizon 3 is created to improve sleep cycles for even the most restless. It combines thoughtful innovation with a sleek, low-profile design to create the perfect ambiance for any bedroom. At its core, the Horizon 3 delivers JBL’s signature stereo sound thanks to its two 1.5″ full-range transducers, which is enhanced by dual passive radiators to fill the room with deep, rich audio. With multi-speaker connectivity through Auracast and Bluetooth 5.3 technology, it ensures seamless connectivity with JBL and Harman Auracast-enabled devices throughout the home. Whether streaming a playlist via Bluetooth or tuning into an FM station, the Horizon 3 ensures every moment is accompanied by crystal-clear sound.

More than just an alarm clock, the JBL Horizon 3 integrates seamlessly into schedules, helping support rest and relaxation and simplifying everyday routines. Featuring intuitive ambient lighting and relaxing sounds like ocean waves, wake up to the sunrise alarm to help regulate circadian rhythms and unwind to nature inspired sounds before going to sleep. Now compatible with the JBL One App, the experience is further elevated as adjustments to alarm settings, EQ and lighting, can be made directly in the app. FM radio, dual alarms and a large, easy-to-use control knob make Horizon 3 both personal and functional.

Pricing

Charge 6: PHP10,999. Color options include Black, Blue, Funky Black, Pink, Purple, Red, Sand, Squad, and White.
Flip 7: PHP7,999. Color options include Black, Blue, Funky Black, Pink, Purple, Red, Sand, Squad, and White.
PartyBox Encore 2: PHP24,999
PartyBox 520: PHP42,999
PartyBox Encore Essential 2: PHP18,999
Horizon 3: PHP7,699