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    Smart laptops are going to be everywhere

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    Smart laptops are going to be everywhere

    Strolling through gadget stores and spotting AI-powered laptops, you might wonder, “What’s the purpose of this?” Well, there’s a reason more brands are jumping on the AI bandwagon and making it a standout feature in their latest laptops. Stick around—I’m about to reveal why it’s worth considering. This might just convince you to grab one and stay ahead of the curve as AI computing takes a leap next year.

    What makes AI-Powered laptops so useful?

    Artificial Intelligence (AI) is transforming the tech landscape, making everything faster, smoother, more organized, and visually stunning. That’s all thanks to the built-in AI components powering these cutting-edge laptops. If you’ve read our reviews of ASUS and Lenovo laptops, you’ve probably seen us talk about the GPU and NPU driving the AI performance. If not (seriously, you’re missing out), let me break it down for you.

    The GPU (Graphics Processing Unit) specializes in handling massive, parallel computations—perfect for tasks like image processing, data visualization, and accelerating machine learning models. Meanwhile, the NPU (Neural Processing Unit) is purpose-built for AI-specific tasks like neural network processing and real-time decision-making. Together, they create a powerful duo: the GPU handles large-scale, high-volume processing, while the NPU focuses on precision AI workloads.

    But what about the CPU (Central Processing Unit)? While it’s not the star of the AI show, it’s still a key player. The CPU manages system operations, ensuring the smooth execution of AI-driven processes, handling general computing tasks, and maintaining overall system efficiency. So, while the heavy AI lifting is done by the GPU and NPU, the CPU keeps the entire system running like clockwork.

    Why Microsoft is the perfect partner for AI laptops

    Of course, having AI-driven components is only half the story. You need the right software to unlock their full potential. That’s where Microsoft comes in, perfectly aligned with this powerhouse hardware. It’s like adding salt to a dish—without it, you’d never taste the full flavor of AI capabilities.

    For instance, imagine you’re working on a school project and need a photo of your invention. The background, however, is a disaster. Normally, you’d have to wrestle with Photoshop or hunt down a free background remover online. But with an AI-powered laptop, you can simply use Microsoft Designer in the Images app to fix it in a flash.

    And here’s another game-changer: the latest AI-powered laptops come with a dedicated Copilot+ key. Just press it, and voilà—you’ve got instant access to Microsoft’s AI assistant. It’s seamlessly integrated into Microsoft 365 apps like Word, Excel, PowerPoint, Outlook, and Teams. This means you can get help writing, summarizing, analyzing data, coding, or even scheduling meetings, making work and study so much easier and more time-efficient.

    AI-Powered Security: Smarter, Safer

    Worried about security? Don’t be. Microsoft and Intel have taken care of that, too. Intel’s Threat Detection Technology (TDT) uses AI to detect potential threats in real-time, while hardware-based security features protect against vulnerabilities at a deeper level. On the software side, Microsoft Defender offers real-time protection against malware and other threats. And with tools like Microsoft Security Copilot, even analyzing and responding to security incidents becomes faster and more effective.

    These AI-powered security features create a dynamic defense system that evolves with emerging threats, keeping your data safe. It’s peace of mind, knowing that your laptop isn’t just smart—it’s actively working to protect you.

    Why now is the time to go AI

    Few things are more frustrating than hitting a mental block or losing momentum in the middle of a task. That’s where AI-powered laptops shine. With intelligent features and adaptive processing, these devices optimize your workflow, provide seamless multitasking, and keep you focused on what matters.

    This is why more tech brands are rolling out AI-powered laptops—they understand the demand for smarter, more intuitive devices. These laptops optimize battery life, automate routine tasks, and deliver faster speeds and better graphics, all tailored to make your life easier.

    The future is bright for AI laptops

    Here’s the exciting part: we’re only scratching the surface of what AI-powered laptops can do. As AI technology evolves, these devices will become even more impressive. They’ll continue to revolutionize how we work, learn, and create, making every task easier, more intuitive, and a lot more fun. Before long, having an AI-powered laptop will feel as essential as having Wi-Fi.

    So, the next time you see one of these laptops in a store, don’t just walk past it. Consider the possibilities. Investing in an AI-powered laptop isn’t just buying a device—it’s embracing the future.

    Words by Alyssa Joji Silva
    Also published in GADGETS MAGAZINE Volume 25 No. 5 Issue

    New year, new beginnings: Making your future brighter this 2025

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    New year, new beginnings: Making your future brighter this 2025

    The New Year is always full of promise — a blank slate to create new goals, embrace positive changes, and nurture what matters most. While we often think about career or financial targets during this time, it is equally important to focus on overall wellness and the ways we can protect and care for our loved ones.

    As you step into 2025, consider these ideas to ensure a balanced and fulfilling year ahead:

    1. Prioritize your family’s future and wellness

    A happy family begins with a healthy one. This year, focus on strengthening bonds and creating opportunities for connection, whether it is sharing family meals, scheduling time to unplug from technology, or exploring new outdoor activities together.

    2. Align financial and health goals

    While setting financial goals for the year, do not forget to align them with what truly matters. Saving for a dream vacation, enrolling in family fitness programs, or improving your diet are worthwhile investments into wellness and shared experiences. These are just as vital as balancing the budget or paying off debts, and they contribute to both your personal and financial well-being.

    3. Find the balance between growth and rest

    The New Year often comes with the pressure to hustle harder and achieve more, but real growth happens when we make time to rest, reflect, and recharge. Balance is the key to wellness. This year, commit to setting boundaries—whether it’s making time for self-care or ensuring weekends are dedicated to family rather than chores. Taking care of yourself equips you to better care for those you love.

    4. Focus on building a meaningful legacy

    Wellness is not just about living well today – it’s about creating a life of meaning that lasts for generations. Financial security plays a vital role in this. Protecting your wealth nurtures opportunities for your children and their future. Whether it’s funding their education, helping them pursue their dreams, or teaching them the value of financial responsibility, these are gifts that go beyond material wealth to shape a brighter legacy.

    5. Celebrate small wins and big moments

    In the rush to meet goals, don’t forget to pause and celebrate. Every step forward—no matter how small—is a reason to be proud. Whether it’s learning something new, enjoying quality time with loved ones, or simply completing a task you have been putting off, these moments add up to a meaningful year.

    As you prepare to welcome the New Year, consider securing your future and the things that matter most with financial protection solutions from Sun Life Grepa Financial, Inc. (Sun Life Grepa). From life protection matters to health-focused protection goals, you can find various solutions for your needs that your budget and lifestyle by talking to a Sun Life Grepa financial advisor.  Visit www.sunlifegrepa.com to learn more.

    The New Year isn’t just about resolutions — it is about creating a life filled with purpose, love, and well-being. Here’s to making 2025 your brightest and most meaningful year yet!

    Remember the Y2K Bug?

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    Remember the Y2K Bug?

    I have been with Gadgets for about half of its existence—a long time in terms of technological advances. Since then, smartphones and other gadgets have only gotten better. There were moments of uncertainty in the technology world and one of them just happened to be one that I bore witness to—the Y2K bug. Why was it such a big deal, and what came out of it?

    Most reports centered around the Y2K bug came about because computers read dates as two digits—for example, January 1, 1999, read as 1/1/99, and thus the clock turning over to January 1, 2000, would cause confusion as computers would read it as not January 1, 2000, but rather, January 1, 1900, or 1/1/00. The reason dates only read two digits instead of four is because mainframe computers and personal computing memory were expensive. Some reports priced memory at USD10/KB to over USD100/KB in 1975 (USD59.10-USD591.03 in 2024 dollars), and in attempts to lower the prices and make them accessible to everyone, many manufacturers chose to use two digits for the date instead of four. The assumption for this was to expand the use of computers at the cost of allegedly rendering them useless by the year 2000.

    The earliest reports of the Y2K bug began as far back as 1958, when Bob Bemer noticed that this would be an issue when he was working with genealogical software. He attempted to bring this issue up with various stakeholders ranging from fellow programmers to IBM to the United States federal government and even international organizations such as the International Organization for Standardization for 20 years, recommending the COBOL picture clause should be used to specify four-digit years for dates.

    The first time that this issue was addressed online was as early as 1985 on a Usenet newsgroup. Spencer Bolles said, “I have a friend that raised an interesting question that I immediately tried to prove wrong. He is a programmer and has this notion that when we reach the year 2000, computers will not accept the new date. Will the computers assume that it is 1900, or will it even cause a problem?” His questions began to gain traction in the 1990s, when Computerworld ran an article by Peter de Jager about “Doomsday 2000,” and other programmers, such as David Eddy, coined the term Y2K in 1995.

    The problem even gained the attention of the United States Department of Defense. “The Y2K problem is the electronic equivalent of the El Nino and there will be nasty surprises around the globe,” said former United States Deputy Secretary of Defense John Hamre. The brokerage industry made moves to address this in the 1980s, namely because bonds had maturity dates beyond the year 2000. The New York Stock Exchange (NYSE) hired 100 programmers to address these issues, spending USD20 million on the Y2K issue.

    Date programming had to be changed as well; credit card systems saw bugs as early as 1997, with processing issues happening with cards that had expiration dates beyond the year 2000, and a lawsuit was even filed over this issue. Microsoft Excel, the C programming language, JavaScript, UNIX, and the Windows 3.x file manager had to make adjustments, not to mention a slew of other programs, applications, and more. Some solutions, such as date expansion to four digits, date windowing, date compression, and more, were also proposed for legacy systems.

    What happened on January 1, 2000, itself? Anything that used a computer was affected, but the extent varied. Reports from various countries included minor glitches such as deleting new text messages to nuclear plant radiation monitoring systems failing in Japan, a video store incorrectly assessing a USD92,150 late fee due to a tape being 100 years overdue in the United States, 30,000 cash registers printing receipts with 1900 dates in Greece, and more. It is estimated that the cost of the work done to prepare for Y2K was more than USD300 billion, although the final cost may be unknown due to the variation of errors and the severity of such errors. A recent software failure by CrowdStrike in 2024 also brought down computers worldwide and was also compared to the Y2K bug.

    After January 1, 2000, came and went with much fanfare and (relatively) little effect on technology, people got back to their lives with ever-increasing importance on gadgets and technology. While there are many issues that technology still has to address to this very day, people are now more proactive than ever with events similar to Y2K. In fact, I myself learned about issues involving the years 2010 and 2022, which went virtually unnoticed compared to Y2K. While we continue to rely on technology, we have to be proactive about solving issues created by technology as well, and the Y2K bug was one of the examples where prevention helped, even though the impact was not as big as people expected it to be.

    Words by Jose Alvarez
    Also published in GADGETS Magazine September 2024 Issue.

    A New Year Celebration Like No Other: Experience the Grandest Mascot Parade Only at SM Mall of Asia

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    A New Year Celebration Like No Other: Experience the Grandest Mascot Parade Only at SM Mall of Asia

    Get ready to kick off 2025 with a spectacular celebration at the highly anticipated MOA Grand Mascot Parade! On January 1, 2025, over 200 larger-than-life mascots from your favorite brands and movies and performers will take over SM Mall of Asia, bringing your childhood heroes and beloved characters to life in an unforgettable day of fun, performances, a special meet-and-greet, and an exciting fireworks display.

    Giant Inflatables Take Over Seaside Boulevard – Bigger Than Ever!

    Welcome the new year with sights that are larger than life! Marvel at the giant inflatables, including MOA’s very own Mimi the Cat, Momo the Dog, Benny the Bunny, Bailey the Beagle, and a special guest appearance by Sola the Panda from SM Southmall. These are the perfect backdrop for unforgettable photos and core memories!

    Mascot Parade, Magic and Merriment at MOA Complex | 4:00PM

    Watch the magic unfold as iconic mascots march through SM Mall of Asia. From beloved animated characters to famous brand figures, this vibrant parade is guaranteed to bring joy to kids and adults alike. Join the spectacle starting at 4PM from the North Arcade to Pacific Drive, followed by an exhibition at the South Arcade and a grand finale at Seaside Blvd. 

    High-Energy Performances at Seaside Boulevard

    Following the Grand Mascot Parade, Seaside Boulevard will come alive with exciting performances! Experience high-energy shows by the MOA Marching Band, guest marching bands, spirited cheerleaders, and of course, more of your favorite mascots. The performances are sure to keep everyone entertained throughout the day.

    Mascot Parade

    Exclusive Meet and Greet– Your Chance to Get Up Close | 6:00PM

    Don’t miss the chance to meet the stars of the Grand Mascot Parade! Head over to the Music Hall, where you can take photos and interact with your favorite mascots for a truly memorable experience. It’s the ultimate fan experience for families and enthusiasts alike!

    Spectacular New Year’s Day Fireworks – A Dazzling Finale | 7:00PM

    End the day with a bang! The MOA New Year’s Day Fireworks Display will light up the evening sky at 7:00 PM, bringing the festivities to a dazzling close with an unforgettable show.

    Event Details:

    • Date: January 1, 2025
    • Time: 4:00 PM – 7:00 PM
    • Location: SM Mall of Asia Complex, Pasay City, Philippines
    • Free admission 

    Join us for the MOA Grand Mascot Parade and be part of this exciting New Year’s Day celebration. Whether you’re a fan of giant inflatables, cheerful marching bands, or beloved mascots, this event is perfect for families, friends, fans, and fun-seekers of all ages. Make this New Year’s Day one to remember!

    Hyundai Motor PH Launches ‘Dream Green’ Mangrove Planting Project

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    Hyundai Motor PH Launches ‘Dream Green’ Mangrove Planting Project

    Hyundai Motor Philippines Inc. (HMPH) partnered with Ramon Aboitiz Foundation Inc. (RAFI) for Dream Green, a tree-growing project where the brand aims to plant 5,000 mangroves in Brgy. Lumaniag, Lian, Batangas by the end of 2024. This is in line with Hyundai’s global vision, Progress for Humanity, which drives the brand to create meaningful change, not just through its vehicle line-up but also through initiatives that enrich lives and sustain the environment.

    Last November 29, HMPH employees together with RAFI and Samahan ng mga Mandaragat sa Sulok (SAMLOK) worked together to plant the first batch of mangroves. Dream Green is a local initiative of Hyundai Motor Company’s global campaign where Hyundai subsidiaries from around the globe plant trees named under the IONIQ Forest, coined from the IONIQ brand, which represents Hyundai’s dedication to building a better world through a cleaner and more sustainable lifestyle.

    Present at the Dream Green activity were HMPH executives Mr. Jiho Son, president; Mr. Cecil Capacete, managing director; and Mr. Hongshik Chin, chief financial officer. Also in attendance were representatives from RAFI’s management, Ms. Amaya Cristina A. Fansler, CEO and president, Ms. Mariefe del Mundo community and stakeholder engagement manager. Honorable Edgar J. Johnson, chairman of Brgy. Lumaniag, was also present, as well as representatives from the Provincial Government Environmental and Natural Resources Office (PGENRO), and Municipal Environment and Natural Resources Office (MENRO). 

    “Today is just one of the many examples of how our vision extends far beyond being an automotive company. We feel a strong responsibility to contribute to a more sustainable future for all. This belief is what inspired HMPH to take part in this Dream Green project, where we aim to plant 5,000 mangroves today as part of 55,000 trees by 2028 in our roadmap. We look forward to achieving this goal alongside the Ramon Aboitiz Foundation.” said HMPH president, Mr. Jiho Son.

    Visit https://www.hyundai.com/ph to learn more. For the latest news and updates, follow @HyundaiMotorPhilippines on Facebook and Instagram.

    96 Teams Begin Their PLDT-Smart InnoGen 4 Journey for PWD Empowerment

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    96 Teams Begin Their PLDT-Smart InnoGen 4 Journey for PWD Empowerment

    For the fourth season of  Innovation Generation 4.0 (InnoGen 4), PLDT and Smart welcomed 96 teams from 17 senior high schools and 79 colleges and universities nationwide. Launched with the National Council on Disability Affairs (NCDA), this year’s theme, “Innovation for All,” emphasizes empowering persons with disabilities (PWDs) through technological solutions.

    “The real journey has begun for our youth innovators to work on their proposed technological solutions that will help persons with disabilities navigate their daily activities. This season, we are also looking for innovations that will assist government agencies in making transactions more inclusive and sensitive to persons with disabilities,” said Stephanie V. Orlino, AVP and head of stakeholder management at PLDT and Smart.

    InnoGen 4

    The Journey of Youth Innovation

    The first stage or the Kilo Phase saw the entry of 388 tech-savvy youth that make up 96 teams from 17 senior high schools and 79 colleges and universities all over the Philippines into the program.

    They are taking part in a series of lectures on Concept Development that include Design Thinking and Ideation, Basic Validation, and Writing and Designing proposals. At the end of this stage, the teams are required to submit a concept paper. Only the Top 50 teams will advance to the next round or the Mega 50.

    The ultimate goal for young innovators is to qualify for the final phase or the Giga 25. At this stage, lecturing and mentoring sessions will zero in on Basic Prototyping, Integrated Payment Platforms, Data Privacy, and Idea Pitching. It’s where teams will finally see their concept develop into a minimum viable product which they will present on Demo Day. Throughout their journey, they may receive as much as PHP90,000 in cash and communications support to help turn their idea into reality.

    Expanding Innovation Opportunities

    InnoGen 4.0 highlights key milestones in the PLDT Group’s innovation and grant program for young Filipinos. For this season, PLDT and Smart also opened the initiative to out-of-school youth in adopted communities of colleges and universities.

    InnoGen provides more than just financial and connectivity grants. It offers a rich learning environment through lectures, workshops, and mentoring sessions, fostering knowledge sharing and technological skill development.

    InnoGen 4.0 underscores PLDT and Smart’s commitment to meaningful innovation and underscores the PLDT Group’s assistance to the country’s achievement of the UNSDG 10 on Reduced Inequalities.

    AI, 5G revolutionizing evolving media landscape

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    AI, 5G revolutionizing evolving media landscape

    The future of marketing and advertising not only in the Philippines but across the world will be shaped by the increasing importance of artificial intelligence and improvements in mobile connectivity, such as 5G, among other technological trends.

    “The media landscape dramatically evolves every second, and we don’t even realize it,” said Kristine A. Go, senior vice president for Wireless Consumer Business at Smart Communications, Inc., speaking before an audience of advertising, marketing, and media professionals at MMA Impact Philippines.

    Her keynote session, “Shifting Paradigms: The Future of Media, Marketing, and Advertising in the Philippines,” underscored the transformation brought about by the rapid rise of digital media, a shift accelerated by the COVID-19 pandemic.

    “With digital becoming mainstream, describing the media reality as “fast-paced” is an understatement,” said Go, identifying five “key provocations” impacting this changing media landscape:

    • Digital as the new reality
    • Every person as a marketing channel
    • The challenges and opportunities of living in a siloed digital world
    • Personal data being the ‘new gold’
    • Scratching the tip of the AI iceberg

    Go attributed the country’s rapid digitalization to the onslaught of the pandemic. “Smartphones became dominant, leading to the explosion of social media platforms like Facebook, Twitter, Instagram and TikTok. Streaming platforms gave rise to video on-demand and the content creator universe. In fact, the Philippines is #1 in online video consumption,” she said.

    In mobile-first Philippines, where people spend about a third of their days on their smartphones, video streaming is a major activity, alongside social media and gaming. Go says this is due to smartphone affordability and improvements in mobile connectivity. “With LTE evolving into 5G, people are now able to game and stream anywhere uninterrupted. More importantly, with everyone having access to content creation, the latest evolution of this habit has been to livestream outdoors, which 5G allows you to do,” she said, adding that mobile connectivity has also enabled ‘regular joes’ and key opinion leaders to influence other consumers via social media.

    “What powers all of these is 5G, as it offers several solutions to the challenges of modern advertising, primarily by enhancing existing formats and enabling entirely new possibilities, like precision targeting, personalization, interactive video ads, augmented reality and virtual reality environments,” she said. To date, Smart’s 4G and 5G mobile network covers 97% of the population.

    ‘Fearless prediction’

    In addition to 5G, the mainstreaming of AI is likewise seen to revolutionize not just the marketing and advertising landscape, but other fields such as education as well. “The Philippines is among the top countries in the world in terms of interest in AI,” said Go, citing data from Google. “My fearless prediction is that AI will become mainstream faster than we think. In the Philippines, the Department of Education is teaming up with Khan Academy to digitize classrooms and educational content. Part of that project is the AI assistant, khanmigo, which creates lesson plans for teachers, and tutors students on any subject,” she added.

    However, with opportunities come challenges, as the increasingly digital world has also given rise to siloes. “The proliferation of content and on-demand viewing has created millions of options, which makes individuals live in their own, not-so-little digital world. Brands need to be mindful on their presence where they are applicable or relevant, and create content befitting the media channel they have chosen,” Go said.

    Go also cited personal data as the ‘new gold’ and is key to unlocking curated experiences. “With the growing desire for uniqueness and convenience, which are driving the demand and rising expectations for personalized online experiences, personal data is key to delivering what customers want,” she said, adding that while many are susceptible to personalized ads, consumers remain contradictory on this matter. “While they seek out curated experiences, they don’t want to offer their personal data and they prefer to be anonymous online.”

    PLDT and Smart’s participation in industry events like the MMA Impact Philippines is part of the group’s broader goal of demonstrating leadership in innovation and contributing to nation-building by driving technological advancements, fostering meaningful connections to empower communities, and bringing the benefits of the internet closer to more Filipinos across the country.

    Alipay+ grows payment partner ecosystem, seamlessly connects merchants to travelers

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    Alipay+ grows payment partner ecosystem, seamlessly connects merchants to travelers

    Alipay+, Ant International’s cross-border mobile payment and digitalization technology solution, announced new payment partners, expanded global merchant coverage, and introduced exclusive rewards for partners’ users in time for the year-end peak travel season.

    Alipay+ now has 35 international payment partners, serving more global travelers and connecting them to more than 90 million merchants in 66 markets. Beyond seamless cross-border mobile payment, Alipay+ now includes an in-app destination marketing platform with digital lifestyle services, giving merchants direct channels to reach and engage customers. Its destination marketing platform, A+ Rewards, is available in more than 10 leading super apps, including Touch ‘n Go eWallet from Malaysia, TrueMoney from Thailand, GCash from the Philippines, and Kakao Pay from South Korea.

    Travel has rebounded significantly in 2024, and according to the World Travel and Tourism Council, the tourism industry will break all records in 2024, with international spending increasing by 33%.

    “Travel has a significant impact to local and regional economies, uplifting communities, small businesses and livelihoods, trends expected to accelerate in 2025,” said Douglas Feagin, president of Ant International. “Through a combination of innovation and partnerships with merchants and tourism organizations, we aim to help more businesses leverage the opportunities from growth in tourism, while continually enhancing the personalized travel experience for travelers.”

    Alipay

    Alipay+ expands merchant coverage, empowering global consumers to ‘travel like a local’

    Travel habits have shifted, and travelers are increasingly spending more on localized experiences, with an 80% increase at Food & Beverage (F&B) merchants, a 50% increase at attractions, and a 120% increase in transportation such as ride-hailing, taxis, and trains. Alipay+’s expanded acceptance at these essential travel scenarios enables travelers to ‘travel like a local’ this year-end and beyond.

    In additional to the expanded coverage, Alipay+ is also introducing exclusive promotions in top destinations around the world, working closely with partners to offer travelers the best deals.

    • Philippines: Alipay+ has grown its coverage in key cities in the Philippines and is now accepted by more than 140,000 merchants, including the Mall of Asia, one of the largest shopping malls in the world.
    • Japan: Following its expanded partnership with PayPay, Alipay+ now connects with over 3 million merchants, including many local SMEs like izakayas, wagashi shops, snack stores, anime merchandise shops, and guesthouses. Travelers can enjoy special rewards at these local stores, at top attractions like Tokyo SKYTREE, Tokyo Solamachi, TOKYO mizumachi, and Ekimise Asakusa, and at top merchants such as airport shops, department stores, premium shopping malls, electronics and appliance retailers, and health and beauty stores.
    • South Korea: Alipay+ expanded to iconic local destinations such as Myeong-dong Night Market in Seoul, Nami Island Night Market in Gangwon-do, and Aewol Café Street in Jeju. Tourists can also use Alipay+’s partner payment apps to pay for bus rides in Jeju and taxis in Seoul. Travelers can enjoy promotions at more than 1.9 million ZeroPay merchants and other attractions and merchants such as Everland Theme Park, GS25 convenience stores and more.
    • Singapore: Travelers can better enjoy the world renowned attractions and food in Singapore, with Alipay+ recently accepted at Mandai Wildlife Reserve, which includes the Singapore Zoo, Night Safari and Bird Paradise, and expanded F&B merchants which include top foodie experiences such as CHAGEE, Toast Box and BreadTalk, and historical food site, Lau Pa Sat.
    • Malaysia: Alipay+ makes it easier for travelers comminuting between the airport and city with its acceptance at KLIA Express Rail Link in the capital. Pavilion KL, one of the top shopping malls with a wide collection of international and local brands and food also joins as one of the latest Alipay+ partners. Alipay+ is additionally connected with DuitNow QR with close to 2 million merchants.
    • Thailand: Alipay+ offers exclusive promotions at leading retailers under Central, Siam and King Power, and everyday conveniences such as 7-Eleven, BigC, Boots and BTS trains.
    • Cambodia, Nepal: Alipay+ recently established new national standardized QR partnerships in Cambodia via KHQR and Nepal via NepalPay QR, providing ease of payment at more than 1 million and 875,000 local businesses respectively.
    • United Kingdom: Travelers can now more easily explore the arts culture in London, with Alipay+ recently accepted at Van Gogh House, in an historic building in London. Promotions are available at some of the most iconic retail destinations in London, including Harrods, Selfridges, Liberty of London, Harvey Nichols as well as at Bicester Village.
    • Germany: Alipay+ will introduce the “German Shopping Festival”, bringing together a wide range of German merchants, offering exclusive discounts, Christmas-themed travel guides, and unique shopping experiences.
    • France: Travelers visiting France will enjoy a promotional instant cashback on purchases at some of the top retail destinations in Paris such as Galeries Lafayettes, La Vallée Village and Printemps Haussman. 
    • Italy: Alipay+ is now accepted at the biggest duty free store in Italy, Aelia Duty Free (Lagardere Group) at Rome airport. Additionally, Tinaba e-wallet users will benefit from cashback promotions running until end of January at Alipay+ enabled merchants across the country.
    • Istanbul: Alipay+ is now accepted at Unifree Duty Free at Istanbul Airport, the second busiest airport in Europe.
    • Abu Dhabi, Dubai: Travelers will benefit from a direct discount at key retailers such as Dubai Mall, Mall of the Emirates, and at key duty-free stores and airports, including Dubai Duty Free and Abu Dhabi Duty Free. 

    Adjust: Key mobile marketing trends to watch in APAC for 2025

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    Adjust: Key mobile marketing trends to watch in APAC for 2025

    Advanced technologies like Artificial Intelligence (AI) and Machine Learning (ML) have reshaped how brands capture attention, drive engagement and build customer loyalty. Mobile apps, particularly in the e-commerce and gaming verticals, have emerged as crucial growth drivers, with the Asia-Pacific (APAC) region amounting to 48% of global organic gaming app installs. Industry experts from Adjust, a leading measurement and analytics company, predict that the momentum will continue in 2025, with AI- and ML-powered mobile measurement solutions maturing and scaling to new heights. 

    At the same time, alternative app distribution channels will gain traction and privacy regulations will be tighter than ever. Marketers adjust their strategies to these technological advancements, regulatory changes and consumer behaviors to succeed in 2025 and beyond. 

    AI and ML will redefine how marketers connect with audiences 

    AI and ML are expected to mature further in 2025, enabling marketers to deliver enhanced user experiences, improved functionality and stronger security features. Andrey Kazakov, chief executive officer of Adjust, said: “2024 was about proving the potential of these models; 2025 will be about scaling them. Developers and marketers will start to trust and leverage these models at a much higher level, achieving better precision and returns on their investment.”

    While 2024 saw Generative AI (GenAI) revolutionize creativity and engagement, its role in 2025 will need to evolve. Egor Lukomsky, chief technology officer at Adjust, explained that marketers must move beyond GenAI to address critical performance challenges. “By adopting ML models that use alternative data points to share insights about user engagement and conversion, brands can effectively understand and predict user behavior in privacy-compliant ways,” he said.

    The Rise of Alternative Apps Will Open New Revenue Streams, Especially in Asia

    In APAC, consumers are becoming increasingly receptive to alternative purchasing channels, especially as direct-to-consumer (D2C) investments grow in popular platforms like super apps. With more consumers willing to explore new app experiences, especially from major e-commerce platforms, the region is poised for rapid innovation. 

    Kazakov mentions, “These new channels will allow brands to bypass traditional app stores, opening up fresh opportunities to drive revenue. The ability to sell directly to users via these new stores will be a game-changer for many companies.”

    Cross-Regional Acquisitions Will Shape the App Market

    Kazakov predicts that larger US-based companies will acquire regional apps in Europe, creating a wave of consolidation in 2025. “As the growth of US firms in certain markets starts to plateau, they will turn to acquisitions to fuel growth,” he said. “By acquiring regional apps with strong local user bases, these companies can gain access to new markets, data, and customer insights, all while continuing to operate under the acquired app’s brand.” 

    This trend will also be particularly important in APAC, “where the market is highly fragmented and local apps are rapidly scaling. Expect more cross-border acquisitions that allow large players to capture regional user bases and tap into new data insights,” explained April Tayson, regional vice president for INSEAU at Adjust.

    Data Privacy Will Be The Key To Trust and Compliance 

    In APAC, concerns over digital privacy are widespread. A recent report reveals that seven in 10 consumers expressed concerns about how their data is collected. This is particularly high in markets like the Philippines (86%), and Thailand and Singapore (both 81%). 

    In 2025, data privacy regulations will be more complex and demanding. New Regulations like the European Digital Markets Act (DMA) will require marketers to adopt new approaches to data storage and sharing with ad networks. Lukomsky anticipates that  there will be an increase in the adoption of multiple measurement frameworks to guide marketing decisions, making it an ideal time to explore what predictive and incremental solutions have to offer. 

    “As technology rapidly evolves, it’s vital for marketers in APAC to adapt their strategies to meet changing consumer behaviors,” Tayson said. “Countries in the APAC region spend significant time within apps, offering businesses a prime opportunity to engage with customers in meaningful ways. This trend is expected to grow in the coming years and will continue to shape the mobile marketing space.”

    To learn more about how Adjust is helping businesses adapt to these trends and embrace the next-generation of attribution and analytics, download the The Future of Mobile Measurement ebook.

    Evro charging network finds new home with ACMobility 

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    Evro charging network finds new home with ACMobility 

    ACMobility has acquired Evro, the Philippines’ first brand-agnostic roaming electric vehicle (EV) charging network, developed by Globe’s venture builder and tech innovation arm 917Ventures. 

    “We built Evro with the intention of simplifying Filipino EV owners’ charging journeys,” said Vince Yamat, managing director of 917Ventures. “Since launching earlier this year, we’ve made significant headway in advancing sustainable transport through our tech and partners. Entrusting Evro to ACMobility ensures it will continue to evolve and contribute to the advancement of sustainable transport.”

    ACMobility is dedicated to advancing the growth of electrified mobility and closing infrastructure gaps that hinder EV adoption. Its acquisition of Evro further enables the company to address issues faced by EV users, particularly the availability and accessibility of nearby charging stations, which remains a common concern among drivers, especially those who take their EVs outside the city. 

    “We are thrilled to bring Evro into the ACMobility ecosystem,” said Jaime Alfonso Zobel de Ayala, chief executive officer of ACMobility. “Evro is changing the game for electric vehicle adoption in the Philippines. Alongside our efforts in ACMobility, it will address range anxiety concerns and empower EV owners to have full control of their charging experience.”

    Zobel de Ayala added, “The collaboration with 917Ventures and the Globe Group has been invaluable as we build a sustainable future for Filipino motorists together.”

    As an e-Mobility Service Provider (eMSP), Evro seeks to consolidate the Philippines’ EV charging network regardless of brand or Charge-Point Operators (CPOs) to make them more accessible and convenient to local EV users. It is the only mobile app recognized by the Department of Energy (DOE).

    Evro

    With the Evro app, EV drivers can: 

    • Find the nearest available charging point. The app allows EV owners to check charger availability and compatibility with their vehicle.
    • Remotely monitor EV charging status. Drivers can monitor their vehicles’ charging session progress from any location and receive real-time updates through the app.
    • Pay cashless. Drivers can pay seamlessly through GCash or by credit card within the app.

    Currently, the app features 33 live charging locations managed and operated by ACMobility, located in prime areas including:

    • One Bonifacio High Street
    • Greenbelt 3
    • Alabang Town Center
    • Trinoma
    • Nuvali Solenad 1
    • Baguio Ayala Technohub
    • Ayala Center Cebu
    • Abreeza Mall Davao
    • Anvaya Golf and Sports Club (Morong, Bataan).

    Evro is currently in talks to onboard more CPOs onto the platform, with plans to expand its network further in the coming months. 

    Electric vehicles, a more sustainable transport alternative, has seen growing adoption in the Philippines, with industry groups expecting a 10% year-on-year rise in sales by yearend. The EV industry targets to sell 2.45 million EVs and operate 65,000 EVE charging stations across the country by 2028.

    The Evro app is now available to download for free on the Google Play and Apple Stores. Registration to create an account is also free. 

    To know more, visit: https://www.Evro.ph/ 

    Drive Safely: How Ford Territory’s Icon-Inspired Headlights Reduce Nighttime Glare

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    Drive Safely: How Ford Territory’s Icon-Inspired Headlights Reduce Nighttime Glare

    With its auto high beam feature, the Ford Territory ensures that drivers are able to see more of the road when they most need to without facing the fear of dazzling other road users. 

    The holiday season calls for a lot of night driving — going around malls to shop, attending family reunions, and dining out with friends. 

    Driving at night could be dangerous; that’s why it is important these days to get a vehicle that allows for maximum safety for everyone on the road. One of these vehicles equipped with innovative lighting features is the Ford Territory.

    The system uses the vehicle’s forward-facing camera which sits in the windscreen near the rear vision mirror — the same camera used by the active safety system. The camera looks down the road, and when it detects the head or taillights of another vehicle, it will switch the high beam on or off. The system is designed to softly adjust the lighting intensity rather than shutting it down immediately, helping the driver’s eyes adjust faster to changing light qualities.

    The all-LED headlights boast five low-beam LEDs with four additional LEDs deployed when the high-beam is active, pushing the illumination from 105 meters to 117 meters. In addition to auto high beam, some Ford Territory variants are equipped with static turning lamps, which incorporate an additional light in the fog lamp, illuminating the side of the road to give you enhanced visibility through the turn.

    Ford Territory

    Clever design

    When the Ford Territory was designed, it had one aim in mind, and that was to develop a vehicle that combined the commanding presence of Ford’s SUV range with the dynamic sportiness of its performance vehicles. Ford calls this design language, Progressive Energy in Strength.

    The Ford Territory’s front-end is framed coast-to-coast by the integrated grille and LED daytime running lights with main headlights separated and sitting lower in the front fascia and defined corners emphasize the vehicle’s width and the commanding presence evident on other Ford SUVs like the Everest and Explorer. 

    Check out our test drive feature on the Ford Territory Titanium X.

    Bossjob Gives Commuting Jobseekers Free Beep Cards

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    Bossjob Gives Commuting Jobseekers Free Beep Cards

    In an inspiring move to address the challenges faced by jobseekers and young professionals transitioning back to onsite work, Bossjob, the country’s leading AI-powered, chat-first recruitment platform, distributed free Beep Cards to commuters at MRT Ayala Station from December 16 to 20, 2024. This initiative reflects its continuing commitment to empowering Filipinos and easing their jobseeking journeys.

    With one of Metro Manila’s busiest transport hubs as the backdrop, the activity drew a diverse crowd of daily commuters eager to take part in the event. Bossjob’s effort comes at a critical time as businesses across the country are steadily returning to office-based operations, increasing the commuting burden on many workers.

    Bossjob

    “Shifting back to onsite work can be tough, especially with the added burden of daily commuting,” said Kimberly Chen, country manager of Bossjob. “We recognize this challenge, and through initiatives like this, we aim to provide practical assistance while empowering jobseekers to confidently pursue opportunities that align with their career goals.”

    The free Beep Card initiative not only provides commuters with immediate financial relief but also highlights Bossjob’s broader mission of connecting employers and talents efficiently. By focusing on real-life needs such as transportation costs, Bossjob once again delivers on its dedication to make meaningful contributions to the labor force beyond recruitment.

    Attendees expressed their appreciation for the thoughtful initiative, with one commuter sharing, “This is such a great help for people like me who are trying to make ends meet while pursuing better career opportunities. It shows that Bossjob truly cares about jobseekers like us.”

    The recruitment platform leverages AI-powered talent matching and direct chat features, streamlining the hiring process for both employers and jobseekers. By making job applications faster and more accessible, Bossjob is transforming the way professionals connect with opportunities in Southeast Asia.

    This Beep Card initiative is just one of the many ways Bossjob continues to innovate and support its community, reinforcing its role as a trusted partner in the professional growth of Filipinos. The company remains committed to creating opportunities and empowering jobseekers to thrive in a competitive job market.

    For more information about the company and its recruitment solutions, visit the official website.

    Yamaha Philippines Shines in ARRC 2024

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    Yamaha Philippines Shines in ARRC 2024

    The 2024 Asia Road Racing Championship (ARRC) concluded with an intense finale at the Chang International Circuit in Thailand, where Filipino riders showcased resilience and determination despite a challenging season.

    Supersports 600cc Category: McKinley Kyle Paz

    Yamaha Philippines

    McKinley Kyle Paz, representing the Yamaha Tekhne Racing Team, delivered a stellar performance in the Supersports 600cc category, finishing 5th in both Race 1 and Race 2. Starting from 11th on the grid, “The Wonderboy” demonstrated consistent form, securing 7th overall in the season standings. The Yamaha Tekhne Racing Team clinched the overall team championship, edging out competitors by 13 points—a well-deserved victory.


    UB150 Category: Gian Carlo Mauricio and JD Purino

    Gian Carlo Mauricio, riding solo for most of the season for the UMA Racing Yamaha Philippines Team due to the absence of injured April King Mascardo, gave a commendable effort. Despite finishing 11th in Race 1 and a DNF in Race 2, Mauricio’s performance highlighted his determination on the international stage.

    JD Purino, stepping in as Mascardo’s substitute, faced a tough debut. Starting from 19th on the grid, he was unable to finish either race. However, Purino displayed adaptability and a strong competitive spirit, offering promise for future performances.

    A Promising Future for Yamaha Philippines Racing

    The final round reflected the unwavering talent and commitment of Filipino riders to elevate motorsports in the Philippines. Despite challenges, Paz, Mauricio, and Purino upheld their competitive edge and showcased their potential on an international stage.

    The Yamaha Philippines Racing Team will return for Official Testing on April 23, 2025, at the Chang International Circuit, ahead of the next ARRC season starting April 25–27, 2025. Stay tuned as our Filipino riders continue their pursuit of racing greatness.

    Stay updated by following Yamaha on socials:

    Website: www.yamaha-motor.com.ph
    FB: facebook.com/yamaharacingph
    IG: instagram.com/yamahaphilippines
    YT: youtube.com/yamahamotorphils
    TT: tiktok.com/yamahamotorph
    Twitter: twitter.com/YamahaMotorPH

    Happiness is on the way for Toyota customers

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    Happiness is on the way for Toyota customers

    Toyota Motor Philippines (TMP) continues to spread the holiday cheer with deals on its popular vehicles.

    Spend the Christmas break with the family in a brand-new Corolla Cross! Get the 1.8 V HEV variant for a downpayment of PHP264,450 under the pay-low option. This option offers customers down payments as low as 15 percent with free insurance for the first year, free LTO registration for three years, and no chattel mortgage at 60-month payment terms.

    Those who opt to pay in straight cash will get a PHP60,000 discount on their new unit. 

    The 1.8 G HEV variant is also available for a monthly payment of PHP15,796 under the pay light option, which offers customers low monthly plans with 50 percent downpayment at 60 months amortization.

    For those looking for a first car as a way to celebrate the year’s milestones, the Yaris Cross 1.5 V CVT in Scarlet Red is available at a downpayment of PHP195,300 under the pay low option. Those who will pay in straight cash, meanwhile, will get a PHP50,000 discount. 

    The 1.5 G CVT variant can also be availed at a monthly payment of PHP13,220 under the pay light option. 

    Customers looking for an electrified daily drive can consider the S HEV variant of the Yaris Cross. This variant offers a PHP100,000 discount for those who will purchase through straight cash.

    Toyota

    Free Periodic Maintenance

    With more people on the road for the holidays it is recommended that vehicles are always in top shape to prevent any accidents. 

    To help customers get into the habit on bringing in their vehicle for maintenance, Toyota is offering a FREE periodic maintenance service (PMS) until the 20,000 KM check-up for all brand-new Raize, Veloz, Rush, and select variants of the Vios, Avanza, Innova, Fortuner and Hilux. 

    The free PMS may be availed within 36 months from the release date of the vehicle as long as customers don’t miss any maintenance from 1,000 to 20,000km.

    Trade-in Rebate, Insurance, and Warranty

    It’s the season of giving, so what better way to surprise loved ones than with a new and elevated ride?

    Toyota owners who will trade in their Vios, Innova, Fortuner, or Hilux for a brand-new Wigo, Yaris Cross, or Zenix (Q HEV not included) will get a PHP25,000 rebate. Meanwhile, those who opt for a new Rush, Raize, Avanza, Veloz, Fortuner or Hilux will get a PHP15,000 rebate. 

    This rebate can be used as a cash discount for the purchase of the brand-new unit. It may also be used to purchase Toyota Genuine Accessories. 

    All brand-new Wigo, Veloz, and select variants of the Vios, Avanza, Innova, Fortuner, and Hilux are also entitled to free one-year comprehensive insurance provided by Toyota Insure when purchased during the promo period.

    The free one-year insurance covers 24/7 personal accident, passenger auto personal accident, three-year CPTL, own damage (OD), loss/theft, excess bodily injury (EBI), property damage (PD), acts of nature (AON), and includes emergency roadside assistance.

    All brand-new Vios G and XLE bought from authorized Toyota dealerships also get a warranty coverage of five years or 150,000km, whichever comes first.

    Make every drive this December a festive one with Toyota. Promo runs from December 12 to 31, 2024, only. Check out the full mechanics, offers, and participating models here: https://toyota.com.ph/promos/ToyotaHolideals 

    Follow Toyota Motor Philippines on Facebook, Instagram and X, and join the ToyotaPH community on Viber to get the latest updates on products, services, and promos.

    NLEX Connector: Your Key to Avoiding Holiday Traffic

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    NLEX Connector: Your Key to Avoiding Holiday Traffic

    To make this year’s holiday experience more convenient and less stressful, the NLEX Connector provides a direct route to popular shopping and party destinations in Metro Manila. Northies and Southies can now easily bypass congested local roads and reach key shopping areas in Manila more quickly.

    Here are some key destinations accessible via the NLEX Connector:

    NLEX Connector

    Dapitan Arcade (Espana Exit): A haven for affordable Christmas decor, kitchenware, toys, and gift items. You can find something for everyone on your list.

    Natural Art Tayuman Manila (Espana Exit): A one-stop shop for unique and handcrafted gifts for your artsy and creative loved ones.

    Divisoria (Espana Exit): A bustling market offering a wide range of products at wholesale prices.

    NLEX Connector

    Greenhills Shopping Center (Magsaysay Exit): A premier shopping mall with a variety of shops and boutiques, plus its famous tiangge. 

    Lucky Chinatown Mall (Espana Exit): A unique shopping mall located in the heart of Binondo, Manila, the world’s oldest Chinatown. Immerse in the culture while shopping!

    Quiapo Market (Espana Exit): A bustling public market that offers a wide range of products, including fresh produce, clothing, electronics, religious items, and street food. Invite the family and include a side trip to Quiapo Church! 

    By making the most of the NLEX Connector, you can save valuable time and avoid traffic congestion during the holiday season, giving you more time to focus on finding the perfect gifts and spending time with your loved ones.

    While NLEX Connector is a big help to all of us, NLEX Corporation highly encourages you to plan your trips ahead of time to make your holiday experience in Metro Manila more convenient and enjoyable.

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