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    etaily launches AI-powered Review Management Tool

    etaily’s cutting-edge AI-powered Custom Reply Tool has been revolutionizing customer service since its deployment in September of last year. This tool leverages OpenAI’s GPT models to automate responses to customer reviews, significantly reducing manual effort and enhancing efficiency. The product will be available to its customers across Singapore and the Philippines and is part of Etaily’s suite of digital commerce managed services. 

    Handling the e-commerce operations of more than 70 global brands in the lifestyle and FMCG categories, the tool helps etaily’s brands handle large volumes of product reviews in online marketplaces, ultimately reducing manual efforts to 0. 

    etaily’s Custom Reply Tool uses generative AI to analyze review context and generate personalized responses. Training the tool with historical data ensures consistency in customer communication. It focuses on Smarter Responses as it combines generative AI with a vast and ever-growing FAQ knowledge base to handle simple queries. For more complex questions, it utilizes natural language processing to grasp the customer’s needs before providing helpful solutions.

    Since its deployment, the tool has processed 500,000 reviews, saving significant productive hours in just six months.

    etaily CEO Alexander Friedhoff commented, “We’re excited about the incredible feat our AI-powered tool is making. This innovation is a clear reflection of our commitment to scale. By automating our review responses, we’re not only improving our operations but also paving the way for sustained growth and enhanced client service.”

    Chief operating officer Tatiana Cziomer added, “This AI-powered solution has vastly improved our team’s productivity without sacrificing the quality of our service. The tool is able to provide personalized responses while the CS team then focuses on getting insights and driving actions based on the overall customer sentiments.”

    AI-features are part of etaily Clarity

    The AI-Powered Review Management Tool is part of etaily Clarity, which covers all aspects of e-commerce management, spanning content, order, fulfillment and warehousing management, logistics, performance marketing, and data analytics. Through seamless integration to platforms such as Shopify, TikTok Shop, Lazada, Shopee, and Zalora, as well as advertising platforms like Facebook, Google, and TikTok, etaily delivers a cohesive and efficient solution for e-commerce businesses across all operational fronts.

    Centralized Management Across e-Commerce Channels

    etaily Clarity maximizes opportunities by tapping on synergized data across your online stores from both e-commerce marketplaces and platforms — all in one place — enabling quick actionable insights to optimize sales through cross-channel analytics for sales and orders, master product management across online stores, in-marketplace ad management to optimize conversions through keyword and competitor analysis, CRM, inventory management, and inventory synchronization. 

    Securing Funding and Expanding Reach

    eTaily recently secured a USD17.8-million USD Series A funding round aimed at scaling its end-to-end e-commerce entry platform for brands. This funding is poised to fuel the company’s efforts to enhance consumer and merchant engagement across Southeast Asia. Headquartered in the Philippines, Etaily recently expanded its operations to Singapore. 

    Founded in 2020 by Alexander Friedhoff, etaily is committed to empowering global consumer brands through its end-to-end e-commerce operating system. With a track record of processing over 30 million orders and effectively managing the e-commerce operations of esteemed brands like Crocs, Samsung, and Skechers, among others, etaily continues to spearhead innovation in the digital commerce landscape.

    Back-to-school vivo phones you must have this SY 2024-2025

    As the school year 2024-2025 approaches, students are gearing up for another exciting year of learning, socializing, and achieving their goals. A reliable smartphone is essential to navigate academic challenges and stay connected with friends and family. Leading smartphone brand, vivo, offers a range of vivo phones tailored to meet the diverse needs and budgets of students.

    Explore the four must-have vivo phones for this school year: the vivo V30 Series, Y100, Y18, and Y03.

    vivo V30 Series for memory-keepers

    The vivo V30 Series is designed for those who prioritize camera quality and overall performance. This series is packed with advanced features and technology, making it perfect for students who love capturing every moment in stunning detail.

    The vivo V30 Pro, co-engineered with ZEISS, boasts a triple 50MP rear camera setup. Meanwhile, the vivo V30 has dual 50MP rear cameras while the vivo V30e has a 50MP Sony IMX882 main camera.

    The entire vivo V30 Series also has an Aura Light 3.0, which is like a built-in mini ring light that helps you capture studio-quality portraits.

    A top-notch camera is essential for students who enjoy photography, creating content for social media, or documenting their school life. Whether capturing memories at school events, working on creative projects, or taking selfies with friends, the vivo V30 Series ensures you always get the best shot.

    vivo Y100 for fun yet hard-working students

    The vivo Y100 stands out with its impressive fast-charging capability, making it an excellent choice for hard-working students who need a phone to keep up with their busy schedules.

    vivo Y100

    It features an 80W fast charge technology, allowing the battery to go from 0% to 100% in just 30 minutes. This ensures minimal downtime and maximum productivity.

    The vivo Y100 is also for fashionista students. Enhance your personality and stand out in the crowd with vivo Y100’s photochromic effect. When the phone hits the sun, it changes color in just seconds!

    In a hectic school environment, having a phone that charges quickly but does not compromise style is a game-changer. Students can charge their phones between classes or during short breaks, ensuring they are always connected and ready for any task, be it academic, social, or entertainment-related.

    vivo Y18 for budget-conscious memory-keepers

    The vivo Y18 offers an excellent balance between affordability and camera quality, making it an attractive option for students on a budget.

    Despite its budget-friendly price, the vivo Y18 does not compromise on camera performance as it has a 50MP multi-style portrait night camera.

    vivo Y18

    For students who need a good camera phone without spending too much, the vivo Y18 is the perfect solution. It offers great value for money, allowing students to capture memorable moments and complete photography-related school projects efficiently.

    vivo Y03 for thrifty students

    The vivo Y03 is an excellent choice for students who need a reliable smartphone on a tight budget. It offers impressive performance without compromising on essential features. The Y03 is powered by an octa-core Helio G85 processor and sufficient RAM of up to 8GB, ensuring smooth performance for everyday tasks.

    vivo Y03

    For students who cannot spend much but still need a dependable phone for academic and personal use, the vivo Y03 is a perfect choice. It ensures good performance for running academic apps, staying connected with peers, and enjoying entertainment during breaks.

    As you prepare for the school year 2024-2025, choosing the right smartphone is crucial. Whether you prioritize camera quality, fast charging, or affordability, vivo offers a model that fits your needs.

    The vivo V30 Series, Y100, Y18, and Y03 each provide unique features that cater to different student requirements, ensuring you stay connected and productive throughout the school year.

    Explore these vivo models further to find the perfect fit for your needs. Visit the vivo website to learn more about each model.

    Get hands-on experience at vivo concept stores or kiosks to make an informed decision and ensure you are ready for an exciting and successful school year ahead.

    Why the POCO F6 is this year’s gaming flagship killer

    POCO has always tried and succeeded in developing phones that provide flagship-level performance at wallet-friendly prices. Its latest phone, the POCO F6, continues this trend by squeezing in elite-level innards at a sub-PHP 25,000 selling point making it perfect for discerning wallet-conscious gamers. But what exactly makes the POCO F6 a flagship killer perfect for gamers?

    Top-tier spec sheet

    The POCO F6 beats on a Qualcomm Snapdragon 8s Gen 3 processor, a bonafide flagship killer released just this first quarter of 2024, ensuring reliable performance even a few years down the line. This newly minted 4nm octa-core chipset features three Cortex-A520 cores clocked at a maximum 2.0GHz; four Cortex-A720 cores topping out at 2.8GHz; and a high-performance Cortex-X4 core at a blazing 3.0GHz. It also has a top-tier Adreno 735 graphics processor and is paired with either 8GB or 12GB of RAM for multitasking.

    As of writing, the Snapdragon 8s Gen 3 is among the top 10 mobile chipsets around based on various technical review sites. This makes the POCO F6 an undeniable performer which can keep up with the best of them no matter the gaming workload.

    Complementing this processor is a 6.67-inch CrystalRes 1.5K Flow AMOLED DotDisplay with up to 120Hz refresh rate and 2160Hz touch sampling rate ensuring ultra responsive gaming performance. The eye candy does not stop there as the POCO F6 boasts up to 2,400 nits of peak brightness for visibility; 100% DCI-P3 coverage for color vibrance and accuracy; and 1920Hz PWM dimming to help with eye fatigue during long gaming sessions.

    Lastly, the POCO F6 is equipped with dual stereo speakers—one at the top and one at the bottom—for a loud and immersive gaming audio experience.

    Power that can actually break a benchmark

    On paper, the POCO F6’s Snapdragon 8s Gen 3 is an undoubted powerhouse. However, what is surprising is that it can actually break a benchmark and score more than the software can display.

    But first, its performance on the benchmarks that it did not break. The POCO F6 scored 3,019 in 3D Mark Wildlife Extreme 4K UHD test, which most other phones struggle to run; 15,042 on PCMark Work 3.0; 1,882 on Geekbench 6 CPU single-core; 4,730 on Geekbench 6 CPU multi-core; 8,773 on Geekbench 6 GPU OpenCL; and 927.05 MB/s and 765.22 MB/s on sequential reads and sequential writes on the Cross Platform Disk Test. It is as good as it can get at its price point, and actually even beyond as it blows its peers right out of the water with its sheer computing power.

    In fact, it is so powerful that the typical 3D Mark Wildlife non-4K UHD test spit out a “Maxed Out!” rating, noting that the POCO F6 was “too powerful for this test.” That is not supposed to happen at this segment, but that’s apparently par for the course for the POCO F6. 

    Doesn’t stutter even on demanding titles

    Moving on to actual gaming scenarios, the POCO F6 remains the steamroller that it is across popular games. Genshin Impact—arguably one of the most demanding Android games today—with every setting maxed out and 60fps mode turned on rendered silky smooth gameplay even with demanding skybox views. Diablo Immortal, another performance-punishing title, saw the same unbothered performance out of the POCO F6 even with everything maxed out, image resolution at high, and 60fps mode turned on. NBA 2K Mobile with maxed out graphics settings was also easy pickings. 

    Of course, popular and lighter multiplayer games, MOBAs, and FPSs are likewise no match for the Poco F6. Mobile Legends: Bang BangCall of Duty Mobile, and Pokémon Unite all ran like butter even with tons of action going on at the same time.

    Complementing the powerful hardware is the POCO F6’s Wildboost 3.0 software optimizer for better, smoother performance during gaming sessions. With hardware, software, and display capabilities like it has, the POCO F6 will rarely stutter.

    Game-breaking price tag

    Not only does the POCO F6 break benchmarks and run demanding games without breaking a sweat, it also comes with a price tag that will make its competition cry. Coming in at just PHP 21,999 for the 8GB RAM and 256GB storage variant, and PHP 24,999 for the 12GB RAM and the 512GB storage variant, the POCO F6 brings so much value to those looking to squeeze every last drop of gaming performance out of their hard-earned Peso. 

    But it’s more than a one-trick pony. The POCO F6 also has impressive dual rear cameras, respectable battery life, speedy 90W fast charging, a robust build with Corning Gorilla Glass Victus and IP64 dust—and water-resistance, and lots more for gamers looking for an all-around mobile driver. 

    Product Availability

    The POCO F6 is available for purchase through Lazada and Shopee . If you want to get its even more rev’ed up brother, the POCO F6 Pro, you can also do so via these Lazada and Shopee links.

    Double your SMAC points with Smart in June

    To make mall customers’ shopping experience more delightful, PLDT wireless unit Smart Communications, Inc. (Smart) strengthens its partnership with SM Advantage Card (SMAC) with new promos and rewards beginning this month.

    Under this partnership, customers can earn one (1) SMAC point for every PHP250 worth of Smart and TNT products like SIM cards (regular and eSIM), Rocket SIM, load cards, Smart Bro LTE Pocket WiFi, and PLDT Home WiFi purchased at the SM MIB (Mall Info Booths), Customer Service areas, SM Business Centers, or Servicio. SMAC terminals are now available in the business centers, so customers will just need to have their cards conveniently swiped to get the SMAC points.

    “We continuously look for opportunities to delight and reward our customers by strengthening our partnership with SMAC as we strive to deliver the best mobile experience to Filipinos by making our most relevant and value-packed mobile services more accessible to them,” said Alex O. Caeg, head of consumer business wireless at Smart.

    As a special launch offer on June 17 to 30, 2024, customers can earn 2.5x more SMAC points when they purchase eligible PLDT and Smart products during the period. Subscribers can get one (1) SMAC point for every PHP100 worth of Smart and TNT products bought at the touchpoints.

    “We are happy to have Smart partner with us to provide our shoppers with more opportunities to earn SMAC points as they shop for their connectivity needs at SM,” said Dhinno Francis S. Tiu, EVP and head of the SM Store.

    ADB and Mastercard collaborate to advance financial inclusion and digital innovation across APAC

    The Asian Development Bank (ADB) and Mastercard have signed a Memorandum of Understanding (MOU) to advance financial inclusion and drive digital transformation across the Asia-Pacific region. Signed in early May, the agreement underscores the shared vision of both organizations to drive greater financial inclusion by empowering micro, small, and medium enterprises (MSMEs) and women-owned businesses — leveraging digital innovation to foster inclusive growth and adoption of climate-smart practices. 

    ADB and Mastercard have pledged to collaborate on initiatives aimed at enhancing access to financing, promoting the adoption of digital payments, and strengthening digital literacy among underserved communities. With a focus on bridging the digital divide and promoting inclusive economic development, the Parties have established guiding principles to ensure that cooperation efforts are aligned with the overarching objective of building a secure and sustainable digital economy.

    “Mastercard has an extensive history of supporting MSMEs, and is committed to further collaborating with ADB in the Philippines to drive greater financial inclusion, broaden credit access, and ensure a safe and secure digital ecosystem for the evolving landscape,” said Simon Calasanz, country manager, Philippines, Mastercard. 

    Suzanne Gaboury, director general of ADB’s Private Sector Operations Department shared, “Financial inclusion is at the heart of ADB’s mission to promote sustainable development. Through this partnership with Mastercard, we are increasing our efforts to expand access to financial services and unlock opportunities for marginalized communities in the Philippines, and across the region.”

    ADB recently approved a USD300 million loan aimed at supporting the Philippines’ financial inclusion goals such as expanding Filipinos’ access to financial services, particularly the vulnerable segments of the population, and promoting economic growth.

    This strategic partnership represents a significant milestone in the journey towards building a more inclusive and resilient digital economy in the Asia-Pacific region. By working together, ADB and Mastercard are poised to unlock new opportunities, drive sustainable growth, and create lasting impact for generations to come.

    Riot Games PH opens nationwide registration for Liga Republika open qualifiers round

    Riot Games, the leading developer and publisher of globally renowned games and esports titles, has officially opened nationwide registration for the open qualifiers round of Liga Republika, the country’s newly launched national League of Legends tournament created by Pinoys for Pinoy players.

    Following its recent global announcement about the formation of a brand new LoL Esports Ecosystem set to debut in 2025, Riot Games Philippines is leveraging Liga Republika 2024 as a foundational element to elevate the competitive scene for local grassroots gaming communities and forge a path for Pinoy players to improve their chances of competing in the international stage.

    “This is a pivotal time for League of Legends and the gaming community in the country. We are excited about the launch of Liga Republika to reinvigorate Filipino players and the wider League of Legends community. Hot on the heels of our recently announced changes to League esports, our commitment to competitive play is stronger than ever. We are confident that Liga Republika is the right next step to take in improving the competitive League of Legends scene in the Philippines,” said Joel Guzman, Country Manager of Riot Games Philippines.

    Kickoff Invitational Results and Open Qualifiers Registration Updates

    Last year’s top PH teams, Guardian’s Hive and Looking for Sponsor (LFS), dominated the first Kickoff Invitational round of the Liga Republika last May and qualified for the group stage in August. Fantasy Esports and Ninja Alpha are also advancing into the group stage.

    Liga Republika has since opened registration for the open qualifiers, which will have four rounds slated on July 13, July 20, July 27, and August 2. Interested participants in the Philippines can form a team of at least five players to join and register for the open qualifiers beginning June 3 to June 20. Teams can register for all four rounds of the open qualifiers for increased chances of winning and advancing to the group stage.

    With the announcement of the open registration, the league expects a total of 512 teams to compete in the open qualifiers round, where they will battle for one of the 12 slots in the group stage. The teams will be trimmed down to 8 in the playoffs, and the tournament will culminate offline in a LAN event in September, where the top 4 finalists will vie for the million-peso prize pool.

    “From our initial roadmap announcement, we’ve seen the enthusiasm and vibrance of the League of Legends community in the Philippines. This also shows that the Filipino gaming community has welcomed, embraced, and acknowledged Liga Republika as the official national League of Legends tournament. This positive reception from the gaming community has made all of us at Riot Games Philippines even more confident that Liga Republika is well on its way to becoming the breeding ground for the next generation of Pinoy League of Legends talents. We are optimistic that, together with our players, we can usher in a new era of League of Legends in the Philippines through Liga Republika,” said Kimi Salazar, Multiplayer Online Battle Arena (MOBA) brand manager of Riot Games Philippines.

    Cultivating the Competitive Readiness of Pinoy League of Legends Players

    The global  LoL Esports update ushers in a new era and journey for players and communities via a new merit-based pathway to the top. In APAC, this gives rise to a new regional league that is aimed at showcasing regular inter-regional competitions via a new hybrid partnership plus promotion/relegation league model. In future seasons, this model provides the opportunity for guest teams from domestic leagues, including in Southeast Asia, to embark on the path for promotion and eventually vie for berths at international events. 

    In line with this announcement, Riot Games Philippines eyes Liga Republika as the foundation for elevating the competitiveness of LoL players in the country to open new pathways for local players in the future.

    “This is exciting for us because Filipino League players have been clamoring for legitimate competitive recognition. But we need to earn it, and we do that by elevating the national competitive scene first. We at Riot Games Philippines are focusing on boosting local competitiveness through Liga Republika to start harnessing our competitive prowess as a region. This sets the horizon for a strong local competitive gaming scene that opens new doors for the future. Our priority now is to have our strong and passionate players showcase what Filipino League of Legends teams have to offer,” added Guzman.

    Interested players can register now and follow League of Legends’ official Facebook and Instagram to get the latest updates and announcements on Liga Republika  2024. Visit this link for the detailed tournament ruleset. Teams can register in all weeks of the open qualifiers through the following links:

    Week 1 (July 13) – https://riot.com/4bLmPA7

    Week 2 (July 20) – https://riot.com/4c7tbty

    Week 3 (July 27) – https://riot.com/4bKSuln

    Week 4 (August 2) – https://riot.com/3RfGwIh

    Garmin Run Asia series debuts in Manila this 2024

    Garmin Philippines is thrilled to announce the inaugural Philippines leg of the Garmin Run Asia Series, set to take place this November 2024. Embracing the theme ‘From Zero to Hero,’ the event aims to challenge participants with an exhilarating run that pushes them beyond their comfort zones while also promoting a more active lifestyle.

    The Garmin Run in Manila will be held at Filinvest City, Alabang, on November 17, 2024. The race features 5km, 10km, and 21km categories, and exciting prizes await the winners.

    Over 10,000 runners have participated in the Garmin Run across Asia, striving to beat personal bests and challenge themselves. Participants enjoy breaking records, winning prizes, exclusive promotions on Garmin wearables, and the vibrant atmosphere of event sponsor booths.

    “The Garmin Run Asia Series is an exciting cross-continental series of running events spanning multiple cities in Asia, and we’re thrilled to be able to bring it to Manila for the first time ever. This landmark event aims to cultivate a culture of running among Filipinos, promote a healthy lifestyle, and foster a sense of community,” shared Ryan Tan, founder and CEO of NAVCO Group.

    Registration fees for the Garmin Run in Manila will be available from June 12 to November 15. Early bird rates start at PHP1,400 per runner for the 5K race; PHP1,600 for the 10K race; and PHP2,200 for the 21K race. Interested participants can register on the official website.

    Participants who complete their category within a specified time will receive an electronic certificate of achievement, a completion medal, and a special gift. Additionally, those who finish the competition will have the chance to win exclusive merchandise.

    Engineered on the inside for life on the outside, Garmin products have revolutionized life for runners, cyclists, swimmers, and athletes of all levels and abilities. Committed to developing technology that helps people stay active and elevate performance, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday.

    Visit the Garmin Philippines’ website or Facebook page for more information.

    Back to school with NVIDIA GeForce RTX laptops and PCs: Best in class

    NVIDIA GeForce RTX™ and Studio RTX laptops and PCs are best in class, letting you enjoy accelerated learning, gaming, and creating with supercharged AI-enabled tools and apps. Plus, with exclusive access to the NVIDIA Studio platform of creative tools and tech, and Max-Q Technologies optimizing battery life, acoustics, and more, you’ve got the perfect laptop for school and play.

    NVIDIA GeForce RTX

    Play, learn, and create accelerated with AI and NVIDIA GeForce RTX laptops and PCs

    Accelerate Your Studies. Accelerate the top applications used in engineering, architecture, computer science, data science, economics, and more. This means smoother 3D design and modeling, faster AI training and simulation, and more accurate machine-learning models.

    Powerful, Portable, and Quiet. Powered by NVIDIA Max-Q technologies, GeForce RTX laptops provide thin and powerful designs with extended battery life and whisper-quiet operation for students on the go.

    NVIDIA Powers the World’s AI. And Yours. NVIDIA GeForce RTX 40 Series laptops harness the power of AI to provide the ultimate set of AI tools for students in over 500 AI-accelerated apps and games. Upgrade to RTX this coming school year with the ultimate AI platform from NVIDIA. 

    NVIDIA GeForce RTX

    Get Your Game On. Enjoy the latest and greatest games powered by the world’s fastest laptops. Experience the most realistic and immersive graphics with ray tracing, a quantum leap in performance with AI-powered DLSS 3, and the lowest system latency for the ultimate competitive advantage with NVIDIA Reflex technology.

    Ignite Your Creativity. Smash every deadline, crush every project, and take your ideas and creativity to new heights faster with NVIDIA Studio laptops. Use the power of AI to apply advanced effects with ease and take advantage of the Studio suite of exclusive tools. Plus, you unlock maximum stability and lightning-fast performance for your creative endeavors with NVIDIA Studio Drivers.

    NVIDIA GeForce RTX

    Enhance Your Video Calls and Streams. Take your live streams, voice chats, and video conference calls to the next level with the NVIDIA Broadcast app and AI-enhanced features like noise removal and virtual background.

    Your Personalized Private Chatbot. With the ChatRTX demo app, you can search your class notes, organize your schedule, and find your images quickly and easily with a simple text or voice prompt—all locally on your NVIDIA GeForce RTX-accelerated PC. Requires RTX 4060 Laptop GPU or higher. 

    NVIDIA GeForce RTX
    Study 30X Faster: AI model training on STEM applications
    NVIDIA GeForce RTX
    Game 8X Faster: on today’s modern games
    NVIDIA GeForce RTX
    Create 13X Faster: using AI-powered image generation

    Grab conducts EV pilot study with BYD Cars PH

    Driving towards a sustainable transportation sector, Grab Philippines and BYD Cars Philippines have launched an EV pilot study to examine the feasibility of introducing electric vehicles into the digital ride-hailing industry.

    The EV pilot study will run for one month and will closely follow the experience of a contingent of Grab driver-partners testing out the BYD Dolphin. It will examine key operational and economic implications of using EVs as TNVS vehicles.

    Through the analysis of collected data on total distance covered, battery efficiency, and their impact on the earning capacity and overall productivity of driver-partners, Grab and BYD Cars Philippines aim to offer valuable insights to transport stakeholders. Their goal is to help navigate the path towards greener mobility options in digital ride-hailing while exploring potential cost-effective and profit-maximizing alternatives to conventional fuel-combusting vehicles.

    Grab Philippines head of mobility EJ Dela Vega shares, “Grab is fully dedicated to achieving carbon neutrality by 2040 and critical to this is the inclusion of low or zero-emission vehicles in our fleet. Through this pilot study, we aim to formulate strategic recommendations around the effective integration of electric vehicles in ride-hailing fleets as we proactively co-engineer a more sustainable Philippine mobility ecosystem with all transport stakeholders.”

    In the Grab ESG Report 2023, it was revealed that the leading superapp in Southeast Asia was able to reduce ~71,000 tCO2e through the use of low and zero-emission transport options. Still, several key factors must be considered in the shift to sustainable mobility, including charging infrastructure, public awareness and adoption, and regulatory frameworks.

    Toti Zara, head of retail & distribution of ACMobility, Ayala’s automotive and mobility infrastructure group, is confident that the joint pilot study with Grab is a significant stride towards addressing these challenges. He views this collaboration as a crucial step in paving the way to the electrification of local ride-hailing. “The results of these end-to-end trials of the EV pilot study will help us create an ecosystem-wide approach to accelerating the adoption of sustainable mobility in our country. We are glad to be pioneering this landmark study with Grab, who share our passion for safe and efficient transportation that is friendlier to our environment,” Zara shares.

    EV pilot study
    The dedicated fleet of driver-partners in the EV pilot study completed specialized training with BYD Cars Philippines – equipping them with the necessary knowledge and skills to navigate the roads using an electric vehicle

    In preparation for the deployment of the EVs in the GrabCar fleet as part of the EV pilot study, the dedicated group of Grab driver-partners underwent special training with the BYD Cars Philippines team. The training covered a variety of subjects, including understanding charging options and planning, and the notable differences between EVs and traditional fuel-combusting cars. One such difference is the concept of regenerative braking, a unique feature in EVs that allows drivers to recapture energy as they decelerate. Driver-partners were also trained to use the ACMobility network of EV chargers, which can be easily located and accessed through the EVRO mobile app. This app is available for download via the Google Play Store and the Apple Store.

    On his part, LTFRB chairman Teofilo Guadiz has expressed support for the EV pilot study in the TNVS industry. “We are committed to advancing the transportation landscape of the Philippines through innovation and sustainable solutions, and this pilot marks a critical step in our efforts to explore and understand the unique opportunities and challenges associated with EV adoption in our country, and will provide us valuable insights and data to help us craft informed, inclusive, and effective policies that support and promote sustainable urban mobility while ensuring the safety and convenience of the commuting public. We thank Grab Philippines and ACMobility for this proactive initiative and look forward to collaborating more closely towards a greener and more sustainable future for Philippine transportation.”

    The EV pilot study will launch in BGC, Makati City, Pasay City, and Mandaluyong City, leveraging the areas’ existing EV charging infrastructure.

    The Kia Sonet now on Philippine roads

    ACMobility, the official distributor of Kia vehicles and services in the Philippines, is excited to introduce the Kia Sonet, the brand’s latest SUV offering. The Kia Sonet aims to conquer the entry SUV segment and transform the country’s automotive landscape.

    Designed to impress with its stylish design and innovative features, the Kia Sonet is available in all Kia showrooms nationwide, with the base variant 1.5 LX MT starting  at  PHP758,000; the 1.5 LX AT at PHP868,000; the 1.5 EX AT at PHP978,000; and the top-of-the-line 1.5 SX AT variant priced at PHP1,138,000

    Kia’s entry SUV arrival bolsters the brand’s comprehensive sports utility vehicle lineup with its modern styling and comprehensive best-in-class features, which aim to provide a fun, safe, and comfortable riding experience on all roads.

    The name Kia Sonet is derived from the combination of the words “Social” and “Network.” This fusion establishes Kia’s entry SUV as a truly stylish and connected offering from the brand.

    Powered by a fuel-efficient yet potent 1.5-liter Dual Port Fuel Injected gasoline engine which allows for a maximum power of 115 PS and 144 Nm of torque, the Kia Sonet delivers class-leading power and performance. Combined with either the Kia Intelligent Variable Transmission or a 6-speed Manual Transmission, the new powertrain makes the Kia Sonet ideal for the adventurous young millennial.

    “The Kia Sonet is a true game-changer in the Small SUV category,” says Jaime Alfonso Zobel de Ayala, CEO of ACMobility, Ayala Corporation’s mobility solutions platform. “ACMobility is proud to work with Kia in providing discerning Filipino car buyers the vehicles they deserve. The arrival of the Kia Sonet shows ACMobility’s commitment to giving Filipinos more reasons to fall in love with the Kia brand again,” adds Zobel.

    “The introduction of the Kia Sonet marks a significant milestone for us. It broadens our product range and reinforces our commitment to delivering Movement That Inspires by combining style, innovation, and value. We are excited to offer this modern entry SUV, especially to the young millennials and Gen Zs who seek a balance of convenience, technology, and affordability,” says Brian Buendia, Kia Philippines chief operating officer.

    Exterior Design Shines with Bold Dimensions

    Kia Sonet

    The Kia Sonet commands attention with its robust and stylish exterior. Its dimensions—4,110mm in length, 1,790mm in width, and 1,642mm in height—provide a strong road presence while maintaining a compact profile ideal for all roads.

    The latest rendition of the signature Kia Tiger-nose grille gives the Kia Sonet a masculine appeal on the road. Its wide front end ensures a strong SUV stance that appeals to a wide range of car buyers.

    All variants feature 16-inch wheels, with the 1.5 LX MT showcasing styled steel wheels with covers and the higher-tier variants sporting sleek two-tone alloy wheels. With its class-leading 205mm ground clearance, the Kia Sonet tackles urban obstacles with ease.

    Kia Sonet

    The entry SUV’s design includes key elements such as the Star Map Signature LED multi-reflector headlamps and daytime running lights on the 1.5 SX AT and 1.5 EX AT. At the same time, the other variants feature halogen multi-reflectors. The 1.5 SX AT also boasts premium exterior features such as an electric sunroof, roof rails, rear spoiler, and new tailgate LED strip connecting the left and right rear LED taillights, underscoring its premium appeal.

    Interior Offers Refined Comfort and Versatility

    Kia Sonet

    The Sonet’s interior perfectly balances comfort and practicality. The 1.5 SX AT variant offers luxurious leather seats, while the other trims have premium cloth upholstery.

    For added convenience, the 1.5 SX AT and 1.5 EX AT feature driver and front passenger seatback pockets and  60:40 folding second-row seats, providing ample cargo space. All variants accommodate five passengers comfortably, ensuring that both driver and passengers enjoy a pleasant ride, with practical details such as driver and passenger sun visors with vanity mirrors and a standard room lamp.

    Packed with Advanced Tech Features

    Those who expect their next vehicle to be packed with features will not be disappointed. The Sonet is equipped with a multitude of them designed to enhance the driving experience.

    Kia Sonet

    The 1.5 SX AT has a sophisticated 10.25-inch TFT LCD multi-function digital instrument cluster, while the 1.5 LX MT, 1.5 LX AT, and 1.5 EX AT all feature a 4.2-inch TFT LCD in the driver’s display.

    Kia Sonet

    Meanwhile, the 1.5 SX showcases an advanced 10.25-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto, ensuring seamless smartphone integration. The LX and EX trims sport an 8-inch touchscreen infotainment display with wireless Apple CarPlay and Android Auto connectivity.

    Additionally, every Sonet has six speakers, Bluetooth hands-free connectivity, voice recognition, and multiple USB ports, including USB-C, for modern device compatibility, making every journey connected and enjoyable.

    Convenience Features Enhance Everyday Driving

    Convenience was also definitely top of mind during the Sonet’s design. The top-of-the-line variant 1.5 SX AT offers wireless charging, allowing for easy device charging on the go, while all variants feature power windows and central door locks.

    The 1.5 SX AT variant also includes a Driver Side Auto Up/Down window with safety features. Remote keyless entry is also standard across all models, with the 1.5 SX AT and 1.5 EX AT offering Remote Engine Start, Smart Entry, and a push start button for added ease. Each variant also includes a full-size spare tire, ensuring you’re prepared for any adventure.

    Powerful Engine Delivers Robust Performance

    Kia Sonet

    Under the hood, the Kia Sonet is powered by a 1.5L In-Line 4-Cylinder Dual Port Fuel Injected Smartstream gasoline engine, which delivers a class-leading 115PS at 6,300rpm and a maximum torque of 144Nm at 4,500rpm.

    This fuel-efficient engine, paired with either the Kia’s Intelligent Variable Transmission (IVT) or 6-speed Manual Transmission, ensures smooth and responsive performance, making it ideal for city driving and out-of-metro trips. The Sonet’s efficient powertrain offers a perfect blend of power and fuel efficiency, catering to drivers who demand both performance and economy.

    Drive Wise Safety Features Ensure Peace of Mind

    The Sonet’s comprehensive suite of safety features will help ease worries. The 1.5 SX incorporates Kia Drive Wise advanced driving assistance safety measures such as Lane Following Assist (LFA), Lane Keeping Assist (LKA), Forward Collision Avoidance Assist (FCA), Downhill Brake Control (DBC), and High Beam Assist (HBA), plus the standard Electronic Stability Control (ESC) and Hill-start Assist Control (HAC).

    All the variants possess driver and front passenger airbags, an anti-lock braking system (ABS), and an immobilizer. Additionally, all variants have rear parking sensors and a rear-camera display, ensuring maximum visibility and safety during parking maneuvers.

    The 1.5 LX MT, 1.5 LX AT, and 1.5 EX AT will be available in Vivid Red, Snow White Pearl, and Imperial Blue, while the 1.5 SX AT will be available in either Vivid Red or Snow White Pearl, both with a black roof. The new Pewter Olive will be exclusively available to the top-of-the-line 1.5 SX AT variant.

    Visit Kia showrooms and dealerships nationwide and test drive the Sonet to discover why it is set to redefine the entry-SUV segment in the Philippines. For more information, you may also visit https://www.kia.com/ph/main.html.

    Suzuki Raider Big Ride Mindanao draws massive turnout of over 1100 riders

    A total of 1,124 Raider R150 riders from across Mindanao converged in Davao City for the exciting Raider Big Ride–Mindanao, held last June 9, 2024. The event brought together motorcycle enthusiasts for a thrilling parade in celebration of the Suzuki Raider’s supremacy as the Underbone King in the Philippines for more than two decades.

    The event was Suzuki’s way of showing its gratitude to Raider enthusiasts for their continued patronage. The convoy saw participation from various motorcycle clubs, including the R150 Raider Fi Club, Allied Raider R150 Riders Club, Davao Riders Club, Philippine Raider R150 Fi Club Inc., R150 Allstar Nation, Raider R150 Riders Davao City, Suzuki Tachometrix, Team Motor Tech, Torque Riders Organization Philippines Inc, among others.

    Suzuki Philippines Incorporated, represented by regional sales manager for Mindanao Dave Obrial, marketing communications group head Edelyn Yanilla, products team acting group head Victoria Caringal, and field marketing group head Johnny De Guzman, expressed its appreciation to the riders and highlighted the importance of road safety.

    The Raider Big Ride-Mindanao was further fueled by the presence of popular Motovloggers and Suzuki motorcycle owners Reed Motovlog and Kumander Daot, along with well-known riders from Davao City: Kuyz TV, Boy Baldo, Frozz Moto, Tope Motovlog, Kabuhay Moto TV, and Rodkris Bisdak Motovlog.

    Scenic Ride and Parade

    The riders embarked on a thrilling 35km journey from Roxas Avenue, Davao City to Panabo Gym, Davao Del Sur. The stretch of convoy went as long as 3kms attesting the Raider R150’s
    dominance along with the proud owners.

    Culminating the event, Suzuki prepared fun activities and games for the riders. Hosted by Dj Kath Tan, Panabo Gym felt the energy of the riders with the Raider 150 Riders Davao City Dance Troupe and Tawag ng Tanghalan’s The Rivera Sisters’ vibrant performances.

    Raider Big Ride

    On to the most exciting part, Suzuki’s ultimate gift to the riders: the brand raffled off a brand new V-STROM 250 SX motorcycle, which Alexander Maulana won.

    Raider Big Ride

    The event is the second leg of the Suzuki Raider Big Ride, which celebrates more than two decades of unrivaled dominance of its flagship model, the Raider R150. The first ride happened in Luzon, with over 1,000 riders passing by the expressway, creating another history in the Philippine motoring industry. Aiming to make another unforgettable impression, the Mindanao leg once again solidified the strong bond between Suzuki Philippines and its passionate motorcycle community.

    Wiz Connected: sustainable smart lighting from Signify PH

    Signify, the world leader in lighting, is responding to the need for more sustainable living by offering customizable smart lighting solutions to Filipino households through WiZ Connected Smart Lighting. With the rapid evolution of lifestyles, Filipinos of all ages are becoming more conscious of their consumption, leading to more energy-efficient home designs in Metro Manila and other rising urban cities.

    Signify Philippines commercial leader for consumer channel Paolo Royol shares, “WiZ Connected is perfectly suited for those looking to upgrade their living spaces and begin designing their very own smart home.”

    The growing demand for smart home technologies

    With Filipinos continuing to spend more time at home with hybrid work setups, the ease of lighting controls and home automation is increasingly relevant. In fact, the demand for smart home control and connectivity devices has increased by 71% since the pandemic.

    WiZ Connected is an Internet of Things lighting-enabled provider focused on delivering easy-to-use, Wi-Fi-based smart lighting. A connected light ecosystem means easy control of the lights in every room of one’s home. With WiZ Connected, lights can be controlled through external devices like a smartphone or smart assistant, set to operate on a schedule, or triggered by voice or motion control.

    One can set up schedules on their WiZ Connected mobile app so that lights gradually brighten at the start of the day or dim towards the end of the night. One can also customize scenarios to use the 16 million colors offered by WiZ Connected. The lights can even be set to the circadian rhythm of one’s body to regulate better sleep amidst our hectic lifestyles.

    WIZ Connected

    Motion control is another exciting technological advancement that can modernize our homes. It allows lights to automatically turn on and off when one enters or leaves a room. Unlike traditional motion sensor-based lights, SpaceSense™ detection is based on the Wi-Fi signals in our home and doesn’t require line of sight during installation.

    Energy management at your fingertips

    This ease-in-control also speaks to Filipinos’ desire to improve their homes’ energy efficiency. Recent energy woes in the country have led to households being more conservative with unnecessary consumption. Reports have also shown that Filipinos are showing increased interest in energy management.

    Smart lighting systems like WiZ Connected help us manage our energy more easily. With the easy-to-use mobile app, one can monitor where energy consumption is highest in the house and be more considerate of how often and which lights are left on. In general, Signify’s range of lighting products is proven to be more energy efficient with its LED technology, which not only helps to save on costs but is also better for our eyes in comparison to conventional lighting.

    Incorporating new ways of lighting a home

    Another emerging trend is the use of portable lights in addition to overhead lighting to help set a more comfortable mood in one’s home.

    WiZ Connected offers a range of products, from portable lamps that use easy touch panel control and can display a unique dual-zone light effect to LED strips that are easily attached around desks, counters, and walls for subtle customization. You can also set the right ambiance to transition from work to rest with tunable cool to warm white lights and adjustable brightness, and a touch panel to adjust pre-set modes and dimming features according to your liking.

    WIZ Connected

    The WiZ Linear Bar lights allow us to enhance our space with vivid and subtle lighting effects via tunable lighting options. Not only that, the compact and slender size lighting easily fits in every nook & cranny, such as on bookshelves or even TV racks.

    Smart lighting is one of the essential components of a smart home automation ecosystem. All WiZ Connected products work with existing smart home technology like Google Home, Alexa, and Apple HomePods, and the WiZ Connected app was made easy to use so that anyone can set up their smart lights in under a minute. With the rapid acceleration of smart tech adoption in the country these past few years, Filipinos are more than ready to integrate smart technologies into their homes. To learn more about WiZ Connected, you can visit www.wizconnected.com.

    Capture and store more with vivo Y18’s new 256GB storage, 8GB RAM variant

    Global smartphone brand, vivo, announces the launch of the newest variant of its entry-level camera phone, the vivo Y18. The latest version features 8GB RAM, 8GB extended RAM, and generous 256GB storage, now available for only PHP7,499.

    With up to 16GB of RAM, the vivo Y18 ensures smooth multitasking, allowing effortless switching between apps.

    The substantial 256GB storage, expandable up to 1TB through a micro SD card, means never having to worry about running out of space for photos, videos, apps, and other essential files.

    Its 50MP multi-style portrait night camera is designed to enhance the photography experience at a pocket-friendly price. Whether you’re snapping spontaneous shots or crafting stylish portraits, the vivo Y18’s camera technology boosts creativity and delivers stunning results every time.

    The vivo Y18 also boasts a 90Hz refresh rate and low blue light screen yet a durable display, providing a seamless and comfortable viewing experience. It also has 840nits peak brightness, ensuring clear visibility even in bright sunlight. With an IP54 rating, it is protected against dust and water splashes, making it a reliable companion to document your adventures.

    The vivo Y18 also has 6GB RAM and a 128GB storage variant for only PHP6,499.

    It is available at vivo concept stores and kiosks nationwide, as well as online through the vivo website, Shopee, Lazada, and TikTok.

    Manage your work time effectively with these practical tech tricks

    In today’s fast-paced world, managing work time effectively has become more crucial than ever. Whether you’re juggling multiple projects, balancing work and personal life, or simply trying to stay on top of your daily tasks, finding ways to enhance productivity and efficiency is essential. Fortunately, technology offers a wealth of tools and strategies to help streamline your workflow and make the most out of every minute. Let’s explore practical tech tricks that can transform how you manage your work time, leading to increased productivity and less stress.

    Streamlining Workflows

    Managing schedules, tasks, and payroll reports can be a breeze with the right tools in place. Imagine having everything you need at your fingertips, from scheduling shifts effortlessly to tracking tasks and generating payroll reports seamlessly. Whether you are looking for This Free Time Clock for Employees or any other, it offers a user-friendly interface that simplifies the entire process. With features like automated reminders for upcoming shifts, real-time task updates, and accurate payroll calculations, it takes the hassle out of workforce management. Say goodbye to manual tracking and paperwork headaches—this time clock empowers you to focus on what matters most: productivity and efficiency.

    Leverage Calendar Tools

    Digital calendars, such as Google Calendar or Microsoft Outlook, are indispensable for efficient time management. These tools enable you to schedule meetings, set reminders for important deadlines, and allocate specific time slots for focused work. By blocking out time for tasks and adhering to your schedule, you can reduce the risk of overcommitting and ensure you have enough time for both work and personal activities. Calendar tools also often integrate with other applications, allowing for seamless coordination and synchronization across your devices.

    Adopt Time-Tracking Software

    Understanding how you spend your time is key to improving productivity. Time-tracking software like Toggl, Clockify, and Harvest helps you monitor the amount of time you dedicate to various tasks and projects. By analyzing this data, you can identify patterns, pinpoint inefficiencies, and make informed adjustments to your workflow. Time-tracking tools can also be beneficial for freelancers and professionals who bill by the hour, as they provide accurate records for invoicing clients.

    Embrace Automation Tools

    Automation tools can significantly reduce the time spent on repetitive tasks. Services like Zapier and IFTTT (If This Then That) connect your favorite apps and automate workflows, allowing you to focus on more important activities. For instance, you can set up automation to save email attachments directly to your cloud storage, post scheduled updates to social media, or generate reports at regular intervals. By automating routine tasks, you free up valuable time and minimize the risk of human error.

    Optimize Email Management

    Email can be one of the biggest time sinks if not managed properly. Implementing strategies to streamline your email workflow is crucial. Tools like Gmail’s Priority Inbox or Microsoft’s Focused Inbox help you filter and prioritize important emails. Additionally, email management apps such as Sanebox and Unroll. You can declutter your inbox by organizing and consolidating newsletters, subscriptions, and less critical messages. Setting specific times to check and respond to emails rather than constantly monitoring your inbox can also help you stay focused on your primary tasks.

    Enhance Collaboration with Team Communication Tools

    Effective communication is vital for productivity, especially in team settings. Platforms like Slack, Microsoft Teams, and Zoom facilitate seamless communication and collaboration among team members, regardless of their location. These tools offer features such as instant messaging, video conferencing, file sharing, and project management integrations, enabling teams to stay connected and work together more efficiently. By centralizing communication and reducing the need for lengthy email threads, you can save time and enhance team productivity.

    Improve Focus with Distraction-Blocking Apps

    In an era of constant notifications and digital distractions, maintaining focus can be challenging. Distraction-blocking apps like Focus@Will, Freedom, and StayFocusd help you stay on task by limiting access to distracting websites and applications. Some of these tools also provide background music or soundscapes designed to enhance concentration. By creating a distraction-free environment, you can improve your focus, complete tasks more efficiently, and reduce the time spent on unproductive activities.

    Implement Project Management Software

    For larger projects or teams, project management software is indispensable. Tools such as Basecamp, Monday.com, and Wrike provide a comprehensive platform for planning, tracking, and managing projects from start to finish. These applications offer features like task assignment, progress tracking, file sharing, and timeline visualization, ensuring that all team members are aligned and deadlines are met. By keeping all project-related information in one place, you can improve organization, communication, and overall efficiency.

    Leverage Cloud Storage Solutions

    Cloud storage solutions like Google Drive, Dropbox, and OneDrive enable you to access your files from anywhere, at any time. This flexibility is particularly beneficial for remote work and collaboration, as it ensures that all team members have access to the latest versions of documents and files. Cloud storage also simplifies file sharing and backup, reducing the risk of data loss and improving overall workflow efficiency. By centralizing your digital files in the cloud, you can save time spent searching for documents and ensure a smooth, organized workflow.

    manage work time

    Effectively managing your work time is essential for productivity, efficiency, and overall well-being. By leveraging the power of technology and incorporating these practical tech tricks into your daily routine, you can transform how you approach your work. From task management apps and calendar tools to automation services and distraction blockers, there is a wealth of resources available to help you optimize your time and achieve your goals. Start integrating these strategies today, and experience the benefits of a more organized, focused, and productive work life.

    D’ Au2nomous to showcase BTS of emotional marketing

    D’ Au2nomous Production, a group of senior marketing students from the Polytechnic University of the Philippines, recently recognized as Marketing School of the Year at the 42nd Agora Youth Awards, is preparing for the grandest marketing event of the year BACKSTAGE: Unveiling the Emotional Spectrum of the Marketing Landscape

    Marketers, advertisers, Business Administration undergraduates and degree holders, PUP local partner productions, members of partner organizations, faculty from PUP College of Business Administration, as well as brand and media sponsors are all encouraged to attend BACKSTAGE.

    The event draws inspiration from the cinematic world. Marketing and cinema run parallel, as they both evoke emotions to build connections with their audience through compelling storytelling. Attendees, referred to as Madlang Marketistas by D’ Au2nomous Production, can expect a theater-like experience at this upcoming seminar on emotional marketing.

    The aim of this event is to uncover the intricacies of emotional marketing as a successful campaign strategy. The class production recognizes the power of utilizing emotions or feelings to influence purchasing decisions. It is also evident that the marketing landscape is becoming fiercer, and people are now leaning towards brands that have a personality beyond throwing sales pitches.

    The class production is honored to have seasoned marketing professionals share their knowledge and experiences during the event. The following are the esteemed speakers and their topics:

    • Edge Bonagua and John Theodosio, co-founders of Madman Creatives| Equipoise – Handling the Tightrope of Humor in Marketing. The two speakers will join hands to explore the appeal of humor marketing among the Filipino market, including its do’s and don’ts.
    • Alan Fontanilla, CEO and co-founder of The Pod Network Entertainment | Ignition: Identifying the Market’s Emotional Triggers. The speaker will go over the acclaimed research study of Jaecee Tanaya, “SADvertising: Relationship of Emotional Marketing Campaigns to Brand Awareness and Purchase Decisions of Different Generations,”
    • Apple Manansala, president of The New Channel (TNC) | Decipher: Unveiling the Metrics and Ethical Aspects of Effective Marketing Campaigns. The speaker will detail on how to analyze emotional marketing campaigns to provide a foundation or guidance for future campaigns.

    Madlang Marketistas will not only gain insights into emotional marketing, but will also experience intense emotions through the performances of these three local OPM artists:

    • Kat Jaranilla, Singer
    • Eclypse, P-Pop boy group
    • Jolianne, Singer

    Additionally, the class production will highlight the importance of mental health at this event to bring awareness and attention to this often-taboo subject. Mental Health Hour Manila has been invited to shed more light and provide an in-depth perspective on this topic. This segment aims to help attendees understand and prioritize mental health.

    The class production promises both knowledge and entertainment for the Madlang Marketistas on the day of the event. BACKSTAGE also offers a valuable opportunity for networking with marketing experts and professionals from various industries and organizations, as well as a chance to exchange thoughts and insights.

    Show time will be on June 22, 2024, from 12:00 PM to 4:00 PM at PUP College of Communications Theater. Reserve your seat now by registering at https://forms.gle/695XYbVAXQEPL1fK8.

    For any inquiries, kindly reach out to Shienna Tibayan, 0928 370 0989 or email here at [email protected]. Stay connected and up-to-date by following the social media account of D’ Au2nomous Productions:

    See you at BACKSTAGE, Madlang Marketistas!