Gadgets Magazine | The Philippines' First Tech-Lifestyle Magazine

Grab conducts EV pilot study with BYD Cars PH

Cars

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20 Jun 2024

Grab conducts EV pilot study with BYD Cars PH

Driving towards a sustainable transportation sector, Grab Philippines and BYD Cars Philippines have launched an EV pilot study to examine the feasibility of introducing electric vehicles into the digital ride-hailing industry.

The EV pilot study will run for one month and will closely follow the experience of a contingent of Grab driver-partners testing out the BYD Dolphin. It will examine key operational and economic implications of using EVs as TNVS vehicles.

Through the analysis of collected data on total distance covered, battery efficiency, and their impact on the earning capacity and overall productivity of driver-partners, Grab and BYD Cars Philippines aim to offer valuable insights to transport stakeholders. Their goal is to help navigate the path towards greener mobility options in digital ride-hailing while exploring potential cost-effective and profit-maximizing alternatives to conventional fuel-combusting vehicles.

Grab Philippines head of mobility EJ Dela Vega shares, “Grab is fully dedicated to achieving carbon neutrality by 2040 and critical to this is the inclusion of low or zero-emission vehicles in our fleet. Through this pilot study, we aim to formulate strategic recommendations around the effective integration of electric vehicles in ride-hailing fleets as we proactively co-engineer a more sustainable Philippine mobility ecosystem with all transport stakeholders.”

In the Grab ESG Report 2023, it was revealed that the leading superapp in Southeast Asia was able to reduce ~71,000 tCO2e through the use of low and zero-emission transport options. Still, several key factors must be considered in the shift to sustainable mobility, including charging infrastructure, public awareness and adoption, and regulatory frameworks.

Toti Zara, head of retail & distribution of ACMobility, Ayala’s automotive and mobility infrastructure group, is confident that the joint pilot study with Grab is a significant stride towards addressing these challenges. He views this collaboration as a crucial step in paving the way to the electrification of local ride-hailing. “The results of these end-to-end trials of the EV pilot study will help us create an ecosystem-wide approach to accelerating the adoption of sustainable mobility in our country. We are glad to be pioneering this landmark study with Grab, who share our passion for safe and efficient transportation that is friendlier to our environment,” Zara shares.

In preparation for the deployment of the EVs in the GrabCar fleet as part of the EV pilot study, the dedicated group of Grab driver-partners underwent special training with the BYD Cars Philippines team. The training covered a variety of subjects, including understanding charging options and planning, and the notable differences between EVs and traditional fuel-combusting cars. One such difference is the concept of regenerative braking, a unique feature in EVs that allows drivers to recapture energy as they decelerate. Driver-partners were also trained to use the ACMobility network of EV chargers, which can be easily located and accessed through the EVRO mobile app. This app is available for download via the Google Play Store and the Apple Store.

On his part, LTFRB chairman Teofilo Guadiz has expressed support for the EV pilot study in the TNVS industry. “We are committed to advancing the transportation landscape of the Philippines through innovation and sustainable solutions, and this pilot marks a critical step in our efforts to explore and understand the unique opportunities and challenges associated with EV adoption in our country, and will provide us valuable insights and data to help us craft informed, inclusive, and effective policies that support and promote sustainable urban mobility while ensuring the safety and convenience of the commuting public. We thank Grab Philippines and ACMobility for this proactive initiative and look forward to collaborating more closely towards a greener and more sustainable future for Philippine transportation.”

The EV pilot study will launch in BGC, Makati City, Pasay City, and Mandaluyong City, leveraging the areas’ existing EV charging infrastructure.

The Kia Sonet now on Philippine roads

Gadgets Magazine 5

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20 Jun 2024

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ACMobility, the official distributor of Kia vehicles and services in the Philippines, is excited to introduce the Kia Sonet, the brand’s latest SUV offering. The Kia Sonet aims to conquer the entry SUV segment and transform the country’s automotive landscape.

Designed to impress with its stylish design and innovative features, the Kia Sonet is available in all Kia showrooms nationwide, with the base variant 1.5 LX MT starting at PHP758,000; the 1.5 LX AT at PHP868,000; the 1.5 EX AT at PHP978,000; and the top-of-the-line 1.5 SX AT variant priced at PHP1,138,000

Kia’s entry SUV arrival bolsters the brand’s comprehensive sports utility vehicle lineup with its modern styling and comprehensive best-in-class features, which aim to provide a fun, safe, and comfortable riding experience on all roads.

The name Kia Sonet is derived from the combination of the words “Social” and “Network.” This fusion establishes Kia’s entry SUV as a truly stylish and connected offering from the brand.

Powered by a fuel-efficient yet potent 1.5-liter Dual Port Fuel Injected gasoline engine which allows for a maximum power of 115 PS and 144 Nm of torque, the Kia Sonet delivers class-leading power and performance. Combined with either the Kia Intelligent Variable Transmission or a 6-speed Manual Transmission, the new powertrain makes the Kia Sonet ideal for the adventurous young millennial.

“The Kia Sonet is a true game-changer in the Small SUV category,” says Jaime Alfonso Zobel de Ayala, CEO of ACMobility, Ayala Corporation’s mobility solutions platform. “ACMobility is proud to work with Kia in providing discerning Filipino car buyers the vehicles they deserve. The arrival of the Kia Sonet shows ACMobility’s commitment to giving Filipinos more reasons to fall in love with the Kia brand again,” adds Zobel.

“The introduction of the Kia Sonet marks a significant milestone for us. It broadens our product range and reinforces our commitment to delivering Movement That Inspires by combining style, innovation, and value. We are excited to offer this modern entry SUV, especially to the young millennials and Gen Zs who seek a balance of convenience, technology, and affordability,” says Brian Buendia, Kia Philippines chief operating officer.

Exterior Design Shines with Bold Dimensions

The Kia Sonet commands attention with its robust and stylish exterior. Its dimensions—4,110mm in length, 1,790mm in width, and 1,642mm in height—provide a strong road presence while maintaining a compact profile ideal for all roads.

The latest rendition of the signature Kia Tiger-nose grille gives the Kia Sonet a masculine appeal on the road. Its wide front end ensures a strong SUV stance that appeals to a wide range of car buyers.

All variants feature 16-inch wheels, with the 1.5 LX MT showcasing styled steel wheels with covers and the higher-tier variants sporting sleek two-tone alloy wheels. With its class-leading 205mm ground clearance, the Kia Sonet tackles urban obstacles with ease.

The entry SUV’s design includes key elements such as the Star Map Signature LED multi-reflector headlamps and daytime running lights on the 1.5 SX AT and 1.5 EX AT. At the same time, the other variants feature halogen multi-reflectors. The 1.5 SX AT also boasts premium exterior features such as an electric sunroof, roof rails, rear spoiler, and new tailgate LED strip connecting the left and right rear LED taillights, underscoring its premium appeal.

Interior Offers Refined Comfort and Versatility

The Sonet’s interior perfectly balances comfort and practicality. The 1.5 SX AT variant offers luxurious leather seats, while the other trims have premium cloth upholstery.

For added convenience, the 1.5 SX AT and 1.5 EX AT feature driver and front passenger seatback pockets and 60:40 folding second-row seats, providing ample cargo space. All variants accommodate five passengers comfortably, ensuring that both driver and passengers enjoy a pleasant ride, with practical details such as driver and passenger sun visors with vanity mirrors and a standard room lamp.

Packed with Advanced Tech Features

Those who expect their next vehicle to be packed with features will not be disappointed. The Sonet is equipped with a multitude of them designed to enhance the driving experience.

The 1.5 SX AT has a sophisticated 10.25-inch TFT LCD multi-function digital instrument cluster, while the 1.5 LX MT, 1.5 LX AT, and 1.5 EX AT all feature a 4.2-inch TFT LCD in the driver’s display.

Meanwhile, the 1.5 SX showcases an advanced 10.25-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto, ensuring seamless smartphone integration. The LX and EX trims sport an 8-inch touchscreen infotainment display with wireless Apple CarPlay and Android Auto connectivity.

Additionally, every Sonet has six speakers, Bluetooth hands-free connectivity, voice recognition, and multiple USB ports, including USB-C, for modern device compatibility, making every journey connected and enjoyable.

Convenience Features Enhance Everyday Driving

Convenience was also definitely top of mind during the Sonet’s design. The top-of-the-line variant 1.5 SX AT offers wireless charging, allowing for easy device charging on the go, while all variants feature power windows and central door locks.

The 1.5 SX AT variant also includes a Driver Side Auto Up/Down window with safety features. Remote keyless entry is also standard across all models, with the 1.5 SX AT and 1.5 EX AT offering Remote Engine Start, Smart Entry, and a push start button for added ease. Each variant also includes a full-size spare tire, ensuring you’re prepared for any adventure.

Powerful Engine Delivers Robust Performance

Under the hood, the Kia Sonet is powered by a 1.5L In-Line 4-Cylinder Dual Port Fuel Injected Smartstream gasoline engine, which delivers a class-leading 115PS at 6,300rpm and a maximum torque of 144Nm at 4,500rpm.

This fuel-efficient engine, paired with either the Kia’s Intelligent Variable Transmission (IVT) or 6-speed Manual Transmission, ensures smooth and responsive performance, making it ideal for city driving and out-of-metro trips. The Sonet’s efficient powertrain offers a perfect blend of power and fuel efficiency, catering to drivers who demand both performance and economy.

Drive Wise Safety Features Ensure Peace of Mind

The Sonet’s comprehensive suite of safety features will help ease worries. The 1.5 SX incorporates Kia Drive Wise advanced driving assistance safety measures such as Lane Following Assist (LFA), Lane Keeping Assist (LKA), Forward Collision Avoidance Assist (FCA), Downhill Brake Control (DBC), and High Beam Assist (HBA), plus the standard Electronic Stability Control (ESC) and Hill-start Assist Control (HAC).

All the variants possess driver and front passenger airbags, an anti-lock braking system (ABS), and an immobilizer. Additionally, all variants have rear parking sensors and a rear-camera display, ensuring maximum visibility and safety during parking maneuvers.

The 1.5 LX MT, 1.5 LX AT, and 1.5 EX AT will be available in Vivid Red, Snow White Pearl, and Imperial Blue, while the 1.5 SX AT will be available in either Vivid Red or Snow White Pearl, both with a black roof. The new Pewter Olive will be exclusively available to the top-of-the-line 1.5 SX AT variant.

Visit Kia showrooms and dealerships nationwide and test drive the Sonet to discover why it is set to redefine the entry-SUV segment in the Philippines. For more information, you may also visit https://www.kia.com/ph/main.html.

Suzuki Raider Big Ride Mindanao draws massive turnout of over 1100 riders

Motorcycles

Gadgets Magazine 11

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19 Jun 2024

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Suzuki Raider Big Ride Mindanao draws massive turnout of over 1100 riders

A total of 1,124 Raider R150 riders from across Mindanao converged in Davao City for the exciting Raider Big Ride–Mindanao, held last June 9, 2024. The event brought together motorcycle enthusiasts for a thrilling parade in celebration of the Suzuki Raider’s supremacy as the Underbone King in the Philippines for more than two decades.

The event was Suzuki’s way of showing its gratitude to Raider enthusiasts for their continued patronage. The convoy saw participation from various motorcycle clubs, including the R150 Raider Fi Club, Allied Raider R150 Riders Club, Davao Riders Club, Philippine Raider R150 Fi Club Inc., R150 Allstar Nation, Raider R150 Riders Davao City, Suzuki Tachometrix, Team Motor Tech, Torque Riders Organization Philippines Inc, among others.

Suzuki Philippines Incorporated, represented by regional sales manager for Mindanao Dave Obrial, marketing communications group head Edelyn Yanilla, products team acting group head Victoria Caringal, and field marketing group head Johnny De Guzman, expressed its appreciation to the riders and highlighted the importance of road safety.

The Raider Big Ride-Mindanao was further fueled by the presence of popular Motovloggers and Suzuki motorcycle owners Reed Motovlog and Kumander Daot, along with well-known riders from Davao City: Kuyz TV, Boy Baldo, Frozz Moto, Tope Motovlog, Kabuhay Moto TV, and Rodkris Bisdak Motovlog.

Scenic Ride and Parade

The riders embarked on a thrilling 35km journey from Roxas Avenue, Davao City to Panabo Gym, Davao Del Sur. The stretch of convoy went as long as 3kms attesting the Raider R150’s
dominance along with the proud owners.

Culminating the event, Suzuki prepared fun activities and games for the riders. Hosted by Dj Kath Tan, Panabo Gym felt the energy of the riders with the Raider 150 Riders Davao City Dance Troupe and Tawag ng Tanghalan’s The Rivera Sisters’ vibrant performances.

On to the most exciting part, Suzuki’s ultimate gift to the riders: the brand raffled off a brand new V-STROM 250 SX motorcycle, which Alexander Maulana won.

The event is the second leg of the Suzuki Raider Big Ride, which celebrates more than two decades of unrivaled dominance of its flagship model, the Raider R150. The first ride happened in Luzon, with over 1,000 riders passing by the expressway, creating another history in the Philippine motoring industry. Aiming to make another unforgettable impression, the Mindanao leg once again solidified the strong bond between Suzuki Philippines and its passionate motorcycle community.

Wiz Connected: sustainable smart lighting from Signify PH

Home

Gadgets Magazine 11

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19 Jun 2024

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Wiz Connected: sustainable smart lighting from Signify PH

Signify, the world leader in lighting, is responding to the need for more sustainable living by offering customizable smart lighting solutions to Filipino households through WiZ Connected Smart Lighting. With the rapid evolution of lifestyles, Filipinos of all ages are becoming more conscious of their consumption, leading to more energy-efficient home designs in Metro Manila and other rising urban cities.

Signify Philippines commercial leader for consumer channel Paolo Royol shares, “WiZ Connected is perfectly suited for those looking to upgrade their living spaces and begin designing their very own smart home.”

The growing demand for smart home technologies

With Filipinos continuing to spend more time at home with hybrid work setups, the ease of lighting controls and home automation is increasingly relevant. In fact, the demand for smart home control and connectivity devices has increased by 71% since the pandemic.

WiZ Connected is an Internet of Things lighting-enabled provider focused on delivering easy-to-use, Wi-Fi-based smart lighting. A connected light ecosystem means easy control of the lights in every room of one’s home. With WiZ Connected, lights can be controlled through external devices like a smartphone or smart assistant, set to operate on a schedule, or triggered by voice or motion control.

One can set up schedules on their WiZ Connected mobile app so that lights gradually brighten at the start of the day or dim towards the end of the night. One can also customize scenarios to use the 16 million colors offered by WiZ Connected. The lights can even be set to the circadian rhythm of one’s body to regulate better sleep amidst our hectic lifestyles.

Motion control is another exciting technological advancement that can modernize our homes. It allows lights to automatically turn on and off when one enters or leaves a room. Unlike traditional motion sensor-based lights, SpaceSense™ detection is based on the Wi-Fi signals in our home and doesn’t require line of sight during installation.

Energy management at your fingertips

This ease-in-control also speaks to Filipinos’ desire to improve their homes’ energy efficiency. Recent energy woes in the country have led to households being more conservative with unnecessary consumption. Reports have also shown that Filipinos are showing increased interest in energy management.

Smart lighting systems like WiZ Connected help us manage our energy more easily. With the easy-to-use mobile app, one can monitor where energy consumption is highest in the house and be more considerate of how often and which lights are left on. In general, Signify’s range of lighting products is proven to be more energy efficient with its LED technology, which not only helps to save on costs but is also better for our eyes in comparison to conventional lighting.

Incorporating new ways of lighting a home

Another emerging trend is the use of portable lights in addition to overhead lighting to help set a more comfortable mood in one’s home.

WiZ Connected offers a range of products, from portable lamps that use easy touch panel control and can display a unique dual-zone light effect to LED strips that are easily attached around desks, counters, and walls for subtle customization. You can also set the right ambiance to transition from work to rest with tunable cool to warm white lights and adjustable brightness, and a touch panel to adjust pre-set modes and dimming features according to your liking.

The WiZ Linear Bar lights allow us to enhance our space with vivid and subtle lighting effects via tunable lighting options. Not only that, the compact and slender size lighting easily fits in every nook & cranny, such as on bookshelves or even TV racks.

Smart lighting is one of the essential components of a smart home automation ecosystem. All WiZ Connected products work with existing smart home technology like Google Home, Alexa, and Apple HomePods, and the WiZ Connected app was made easy to use so that anyone can set up their smart lights in under a minute. With the rapid acceleration of smart tech adoption in the country these past few years, Filipinos are more than ready to integrate smart technologies into their homes. To learn more about WiZ Connected, you can visit www.wizconnected.com.

Capture and store more with vivo Y18’s new 256GB storage, 8GB RAM variant

Smartphones & Tablets

Gadgets Magazine 11

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19 Jun 2024

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Capture and store more with vivo Y18’s new 256GB storage, 8GB RAM variant

Global smartphone brand, vivo, announces the launch of the newest variant of its entry-level camera phone, the vivo Y18. The latest version features 8GB RAM, 8GB extended RAM, and generous 256GB storage, now available for only PHP7,499.

With up to 16GB of RAM, the vivo Y18 ensures smooth multitasking, allowing effortless switching between apps.

The substantial 256GB storage, expandable up to 1TB through a micro SD card, means never having to worry about running out of space for photos, videos, apps, and other essential files.

Its 50MP multi-style portrait night camera is designed to enhance the photography experience at a pocket-friendly price. Whether you’re snapping spontaneous shots or crafting stylish portraits, the vivo Y18’s camera technology boosts creativity and delivers stunning results every time.

The vivo Y18 also boasts a 90Hz refresh rate and low blue light screen yet a durable display, providing a seamless and comfortable viewing experience. It also has 840nits peak brightness, ensuring clear visibility even in bright sunlight. With an IP54 rating, it is protected against dust and water splashes, making it a reliable companion to document your adventures.

The vivo Y18 also has 6GB RAM and a 128GB storage variant for only PHP6,499.

It is available at vivo concept stores and kiosks nationwide, as well as online through the vivo website, Shopee, Lazada, and TikTok.

Manage your work time effectively with these practical tech tricks

Apps & Software

Gadgets Magazine 11

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19 Jun 2024

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Manage your work time effectively with these practical tech tricks

In today’s fast-paced world, managing work time effectively has become more crucial than ever. Whether you’re juggling multiple projects, balancing work and personal life, or simply trying to stay on top of your daily tasks, finding ways to enhance productivity and efficiency is essential. Fortunately, technology offers a wealth of tools and strategies to help streamline your workflow and make the most out of every minute. Let’s explore practical tech tricks that can transform how you manage your work time, leading to increased productivity and less stress.

Streamlining Workflows

Managing schedules, tasks, and payroll reports can be a breeze with the right tools in place. Imagine having everything you need at your fingertips, from scheduling shifts effortlessly to tracking tasks and generating payroll reports seamlessly. Whether you are looking for This Free Time Clock for Employees or any other, it offers a user-friendly interface that simplifies the entire process. With features like automated reminders for upcoming shifts, real-time task updates, and accurate payroll calculations, it takes the hassle out of workforce management. Say goodbye to manual tracking and paperwork headaches—this time clock empowers you to focus on what matters most: productivity and efficiency.

Leverage Calendar Tools

Digital calendars, such as Google Calendar or Microsoft Outlook, are indispensable for efficient time management. These tools enable you to schedule meetings, set reminders for important deadlines, and allocate specific time slots for focused work. By blocking out time for tasks and adhering to your schedule, you can reduce the risk of overcommitting and ensure you have enough time for both work and personal activities. Calendar tools also often integrate with other applications, allowing for seamless coordination and synchronization across your devices.

Adopt Time-Tracking Software

Understanding how you spend your time is key to improving productivity. Time-tracking software like Toggl, Clockify, and Harvest helps you monitor the amount of time you dedicate to various tasks and projects. By analyzing this data, you can identify patterns, pinpoint inefficiencies, and make informed adjustments to your workflow. Time-tracking tools can also be beneficial for freelancers and professionals who bill by the hour, as they provide accurate records for invoicing clients.

Embrace Automation Tools

Automation tools can significantly reduce the time spent on repetitive tasks. Services like Zapier and IFTTT (If This Then That) connect your favorite apps and automate workflows, allowing you to focus on more important activities. For instance, you can set up automation to save email attachments directly to your cloud storage, post scheduled updates to social media, or generate reports at regular intervals. By automating routine tasks, you free up valuable time and minimize the risk of human error.

Optimize Email Management

Email can be one of the biggest time sinks if not managed properly. Implementing strategies to streamline your email workflow is crucial. Tools like Gmail’s Priority Inbox or Microsoft’s Focused Inbox help you filter and prioritize important emails. Additionally, email management apps such as Sanebox and Unroll. You can declutter your inbox by organizing and consolidating newsletters, subscriptions, and less critical messages. Setting specific times to check and respond to emails rather than constantly monitoring your inbox can also help you stay focused on your primary tasks.

Enhance Collaboration with Team Communication Tools

Effective communication is vital for productivity, especially in team settings. Platforms like Slack, Microsoft Teams, and Zoom facilitate seamless communication and collaboration among team members, regardless of their location. These tools offer features such as instant messaging, video conferencing, file sharing, and project management integrations, enabling teams to stay connected and work together more efficiently. By centralizing communication and reducing the need for lengthy email threads, you can save time and enhance team productivity.

Improve Focus with Distraction-Blocking Apps

In an era of constant notifications and digital distractions, maintaining focus can be challenging. Distraction-blocking apps like Focus@Will, Freedom, and StayFocusd help you stay on task by limiting access to distracting websites and applications. Some of these tools also provide background music or soundscapes designed to enhance concentration. By creating a distraction-free environment, you can improve your focus, complete tasks more efficiently, and reduce the time spent on unproductive activities.

Implement Project Management Software

For larger projects or teams, project management software is indispensable. Tools such as Basecamp, Monday.com, and Wrike provide a comprehensive platform for planning, tracking, and managing projects from start to finish. These applications offer features like task assignment, progress tracking, file sharing, and timeline visualization, ensuring that all team members are aligned and deadlines are met. By keeping all project-related information in one place, you can improve organization, communication, and overall efficiency.

Leverage Cloud Storage Solutions

Cloud storage solutions like Google Drive, Dropbox, and OneDrive enable you to access your files from anywhere, at any time. This flexibility is particularly beneficial for remote work and collaboration, as it ensures that all team members have access to the latest versions of documents and files. Cloud storage also simplifies file sharing and backup, reducing the risk of data loss and improving overall workflow efficiency. By centralizing your digital files in the cloud, you can save time spent searching for documents and ensure a smooth, organized workflow.

Effectively managing your work time is essential for productivity, efficiency, and overall well-being. By leveraging the power of technology and incorporating these practical tech tricks into your daily routine, you can transform how you approach your work. From task management apps and calendar tools to automation services and distraction blockers, there is a wealth of resources available to help you optimize your time and achieve your goals. Start integrating these strategies today, and experience the benefits of a more organized, focused, and productive work life.

D’ Au2nomous to showcase BTS of emotional marketing

Education

Gadgets Magazine 17

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18 Jun 2024

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D’ Au2nomous to showcase BTS of emotional marketing

D’ Au2nomous Production, a group of senior marketing students from the Polytechnic University of the Philippines, recently recognized as Marketing School of the Year at the 42nd Agora Youth Awards, is preparing for the grandest marketing event of the year BACKSTAGE: Unveiling the Emotional Spectrum of the Marketing Landscape.

Marketers, advertisers, Business Administration undergraduates and degree holders, PUP local partner productions, members of partner organizations, faculty from PUP College of Business Administration, as well as brand and media sponsors are all encouraged to attend BACKSTAGE.

The event draws inspiration from the cinematic world. Marketing and cinema run parallel, as they both evoke emotions to build connections with their audience through compelling storytelling. Attendees, referred to as Madlang Marketistas by D’ Au2nomous Production, can expect a theater-like experience at this upcoming seminar on emotional marketing.

The aim of this event is to uncover the intricacies of emotional marketing as a successful campaign strategy. The class production recognizes the power of utilizing emotions or feelings to influence purchasing decisions. It is also evident that the marketing landscape is becoming fiercer, and people are now leaning towards brands that have a personality beyond throwing sales pitches.

The class production is honored to have seasoned marketing professionals share their knowledge and experiences during the event. The following are the esteemed speakers and their topics:

Edge Bonagua and John Theodosio, co-founders of Madman Creatives| Equipoise – Handling the Tightrope of Humor in Marketing. The two speakers will join hands to explore the appeal of humor marketing among the Filipino market, including its do’s and don’ts.
Alan Fontanilla, CEO and co-founder of The Pod Network Entertainment | Ignition: Identifying the Market’s Emotional Triggers. The speaker will go over the acclaimed research study of Jaecee Tanaya, “SADvertising: Relationship of Emotional Marketing Campaigns to Brand Awareness and Purchase Decisions of Different Generations,”
Apple Manansala, president of The New Channel (TNC) | Decipher: Unveiling the Metrics and Ethical Aspects of Effective Marketing Campaigns. The speaker will detail on how to analyze emotional marketing campaigns to provide a foundation or guidance for future campaigns.

Madlang Marketistas will not only gain insights into emotional marketing, but will also experience intense emotions through the performances of these three local OPM artists:

Kat Jaranilla, Singer
Eclypse, P-Pop boy group
Jolianne, Singer

Additionally, the class production will highlight the importance of mental health at this event to bring awareness and attention to this often-taboo subject. Mental Health Hour Manila has been invited to shed more light and provide an in-depth perspective on this topic. This segment aims to help attendees understand and prioritize mental health.

The class production promises both knowledge and entertainment for the Madlang Marketistas on the day of the event. BACKSTAGE also offers a valuable opportunity for networking with marketing experts and professionals from various industries and organizations, as well as a chance to exchange thoughts and insights.

Show time will be on June 22, 2024, from 12:00 PM to 4:00 PM at PUP College of Communications Theater. Reserve your seat now by registering at https://forms.gle/695XYbVAXQEPL1fK8.

For any inquiries, kindly reach out to Shienna Tibayan, 0928 370 0989 or email here at [email protected]. Stay connected and up-to-date by following the social media account of D’ Au2nomous Productions:

Facebook – https://www.facebook.com/Bsbamm2d
Instagram – https://www.instagram.com/au2nomous

See you at BACKSTAGE, Madlang Marketistas!

Words by Beatriz May D. Ligon

Join CAREERa Webinar to advance your freelance marketing career

Education

Gadgets Magazine 17

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18 Jun 2024

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Join CAREERa Webinar to advance your freelance marketing career

To help students and professionals learn about freelance digital marketing, the 4Dvancement Production is the CAREERa Webinar, an online professional development workshop to help freelancers advance their careers. This will take place on June 21 from 1 PM to 4 PM on the 4Dvancement Facebook Page.

Freelancing in digital marketing has become increasingly popular since 2016, with Filipinos playing a major role in this trend. As more people seek to avoid the tiring 9-5 corporate grind and labor-intensive jobs, freelancing has provided significant support to the Philippine economy.

The COVID-19 pandemic further accelerated this shift, as many individuals turned to freelancing to replace or supplement their incomes. Freelancing offers a unique chance for individuals to follow their passions while earning well, making it an attractive option even for students.

The CAREERa Webinar will cover important topics such as:

Understanding Freelance Digital Marketing: Learn the basics and how it differs from traditional employment.
Building a Freelance Career: Get tips and strategies for starting and growing your freelance career, including finding clients, setting rates, and managing projects.
Skills in Demand: Discover highly marketable skills in the freelance digital marketing space, such as content creation, social media management, SEO, and digital advertising.
Personal Development for Career Success: Learn how personal development can lead to career development and success.

Don’t miss this opportunity to gain valuable insights into the freelance digital marketing industry and discover how you can use these opportunities for career advancement. Join the CAREERa Webinar on the 4Dvancement Facebook Page on June 21 from 1PM to 4PM for an enriching and informative session.

Refreshed and flourished: Looking back at APsy Week 2024

Education

Gadgets Magazine 17

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18 Jun 2024

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Refreshed and flourished: Looking back at APsy Week 2024

APsy Week 2024, organized by the AdHoc Committee of UP Applied Psychology Society, concluded on a high note, leaving a lasting impact on participants and highlighting the importance of resilience, growth, and community support.

This annual event brought together APsy students, faculty, and alumni to celebrate the transformative power of psychology in the community. Throughout APsy Week 2024, APsy students engaged in various activities and initiatives that underscore the theme, “Bloom UP: Fight, Feel, Flourish,” which aims to emphasize resilience and growth. The event offered interactive brain games, meaningful discussions, and informative booths, creating opportunities for personal development and fostering connections among like-minded individuals.

The Victors of Psychtacular: An APsy Quiz Bee 2024

One of the highlights of APsy Week 2024 was the fiercely competitive yet fun APsy Quiz Bee. Among the six groups who participated, the group that rose to the top and claimed victory was Team Bumble Bee consisting of Tyrone Iwasaki, Darlene Cruz, Frances Nicole Serrano, and Frances Jael Bondoc. These brilliant individuals showcased their wits and knowledge in various aspects of psychology, inspiring their peers and demonstrating the depth of talent of APsy students.

Batch Projects: A Success!

All batch projects presented during APsy Week 2024 achieved great success, highlighting the dedication and creativity of APsy students. The projects ranged from roundtable discussions on employee engagement to booth displays showcasing various fields of psychology, each enhancing the educational and empowering atmosphere of the event.

Bon Appetit! Shared Bond in a Meal

To officially mark the end of APsy Week 2024, APsy students and faculty, shared a hearty meal. The boodle fight was a tremendous success, bringing together over 100 APsy students for a communal meal that fostered camaraderie. The event was filled with a palpable sense of unity and togetherness as participants shared food, stories, and laughter, creating lasting memories and strengthening bonds within the APsy community.

Looking Back with Gratitude

As we reflect on the achievements and moments of APsy Week 2024, the team was filled with gratitude for the unwavering support of the student body, professors, sponsors, donors, and volunteers who made this event possible. The commitment and enthusiasm of the APsy community have truly made this year’s event a memorable and impactful experience. Moving forward, everyone was inspired by the resilience and unity displayed during the event and remains committed to promoting mental health awareness and positive change in the community. Thank you to everyone who contributed to the success of APsy Week 2024, and look forward to continuing this journey of growth and empowerment together.

SM Supermalls celebrates milestone with 100th job fair

Employment

Gadgets Magazine 9

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18 Jun 2024

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SM Supermalls celebrates milestone with 100th job fair

SM Supermalls proudly hosted its 100th job fair, reinforcing its unwavering commitment to providing meaningful job opportunities to Filipinos across the country. This significant milestone underscores SM Supermalls’ dedication to nation-building and economic empowerment.

SM City Valenzuela and SM City Calamba hosted the 100^th and 101^st job fairs on June 14, 2024, continuing the tradition of partnering with the Department of Labor and Employment (DOLE) and Public Employment Service Offices (PESO) to provide a venue for job matching. This year, SM Supermalls has significantly scaled up its efforts, hosting weekly job fairs in various malls across the country to provide job opportunities to tens of thousands of Filipinos.

Thousands of job seekers have converged at SM Malls nationwide, making the job fairs an essential platform for Filipinos to secure employment and improve their livelihoods.

100 Job Fairs and Counting: SM Supermalls Reaches a Milestone! Committed to connecting talent with opportunities and fostering economic growth to empower Filipino job seekers through weekly nationwide job fairs, building a brighter future for all!

Wide Reach and Accessibility

Held across SM Supermalls nationwide, the job fairs ensured wide accessibility for job seekers from various regions, bridging the gap between employers and potential employees. These recruitment events featured on-the-spot hiring for qualified candidates, streamlining the employment process and helping fill urgent vacancies efficiently. Attendees benefited from the presence of on-site government booths, including the Bureau of Internal Revenue (BIR), Social Security System (SSS), PAG-IBIG, and PhilHealth. This setup allowed applicants to complete necessary job requirements seamlessly, enhancing their chances of immediate employment.

Job seekers line-up at SM City Grand Central to register and participate in the job fair.

Celebrating Milestones and Impact

Steven Tan, president of SM Supermalls, expressed his pride in this achievement, stating, “Reaching our 100th job fair is a testament to our commitment to empowering Filipinos through meaningful employment. We are honored to play a pivotal role in nation-building by providing opportunities that transform lives and contribute to the overall well-being of our communities.”

Job seekers interviewing for career opportunities with SM Affiliates.
Job seekers interviewing for career opportunities with SM Affiliates.

Testimonials from HOTS

Many of the HOTS (Hired on the Spot) shared their excitement and gratitude at the SM-hosted job fairs.

“Nag check langpo ako sa Facebook at nakita ko pa ang hiring. Thank you po sa SM City Bacolod for the opportunity po, sana marami pa po kayong matulungan.”

“Maganda para sakin dahil matagal na akong walang trabaho. Maayos at maganda ang pagkaka organize ng SM job fair. Keep up the good work!”

“Masaya ako kasi this is my first job at hindi ko ine-expect na ma hire on the spot. Napakaganda nitong Job Fair sa SM dahil marami siyang natutulungan na tao tulad ko”

A Commitment to Continuous Support

SM Supermalls remains dedicated to supporting the nation’s workforce and contributing to the country’s overall development. By continuing to host job fairs throughout the year, SM Supermalls aims to provide even more opportunities for Filipinos to achieve financial independence and career growth.

Upcoming Job Fairs this June:

SM City Tuguegarao (June 18)
SM City Daet (June 19)
SM City Puerto Princesa (June 19)
SM City Lucena (June 21)
SM City San Lazaro (June 25)
SM City Laoag (June 25)
SM City Davao (June 26)
SM Seaside City Cebu (June 27)
SM Megamall (June 27)

For more details on the SM Job Fairs, visit www.smsupermalls.com or follow @SMSupermalls on social media.

About SM Supermalls

SM Supermalls, a division of SM Prime Holdings, Inc., is the Philippines’ leading developer, operator, and owner of world-class malls. Committed to providing family fun experiences and innovative shopping, SM Supermalls continues to be a pioneer in creating sustainable and community-focused developments.

Watch out for the game-changing All-New Mitsubishi XFORCE!

Cars

Gadgets Magazine 17

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17 Jun 2024

0

Watch out for the game-changing All-New Mitsubishi XFORCE!

Mitsubishi Motors Philippines Corporation (MMPC) teases the All-New Mitsubishi XFORCE, a game-changing 5-seater compact SUV that promises to be a trendsetter with its exceptional blend of style, comfort, and practicality.

Continuing its legacy of innovation, MMPC is set to introduce the All-New Mitsubishi XFORCE, a product specifically made for ASEAN customers. This new model is MMPC’s contender to the highly competitive compact SUV segment, bringing a fresh perspective and advanced features that will make it a standout choice for customers.

The All-New Mitsubishi XFORCE will captivate the hearts of customers with its several distinctive features.

Stylish yet Powerful Exterior Design

The XFORCE showcases a silky and solid design concept that exudes excitement. It has an advanced and athletic design, combining sweeping lights and a sleek floating roof with the confidence and practicality of an SUV. Its broad shoulders and wide, sculpted wheel fenders enhance its robust and dynamic appearance.

Driving Capability

Featuring generous ground clearance and four selectable Drive Modes (NORMAL, WET, GRAVEL, MUD), the XFORCE ensures driving confidence and the signature Mitsubishi driving experience. The unique WET mode adjusts power delivery, traction, yaw control levels, and steering weight, enhancing stability and control on wet roads during sudden showers, which are common in the Philippines.

Dynamic Sound YAMAHA Premium

The All-New XFORCE is equipped with the Dynamic Sound YAMAHA Premium speakers. The 8 speakers (4 door woofers + 4 tweeters) make the XFORCE’s cabin a more exciting and comfortable space with its premium sound quality, akin to that of a live performance by performers. The speakers are finely tuned by Yamaha Sound Meisters to deliver optimal sound quality within the vehicle’s cabin. It also has MITSUBISHI MOTORS’ special SCV (Speed Compensated Volume) and equalizer function, which provide clear, well-balanced sound even when driving on rough roads for an enjoyable listening experience.

This game-changing compact SUV will soon hit the market in July. In anticipation of strong market demand, MMPC has already prepared its inventory to ensure the All-New Mitsubishi XFORCE will be available for immediate delivery upon its launch on July 5, 2024.

Learn more about this new model by visiting and registering at https://www.mitsubishi-motors.com.ph/xforce and stay tuned for further announcements. MMPC will reveal more exciting details about the All-New Mitsubishi XFORCE on June 28, 2024.

New Galaxy Watch FE empowers users with Samsung’s advanced health monitoring technology

Wearables

Gadgets Magazine 17

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17 Jun 2024

0

New Galaxy Watch FE empowers users with Samsung’s advanced health monitoring technology

Samsung Electronics Co., Ltd. recently announced the Galaxy Watch FE, a new addition to the Samsung smartwatch lineup designed to extend Samsung’s advanced and holistic wellness experience to even more users. Incorporating the groundbreaking hardware performance and advanced health and fitness monitoring features of the Galaxy Watch, the Galaxy Watch FE features a stylish design and durable design. This new smartwatch is ideal for those looking to begin their journey to improve their overall wellness with comprehensive insights.

“At Samsung, we strive to bring health and fitness monitoring capabilities to as many people around the world as possible, helping them to make the changes needed to improve their wellness daily and help them reach their goals,” said Junho Park, VP and head of the Galaxy Ecosystem Product Planning Team, Mobile eXperience Business at Samsung Electronics. “We’re excited to add the new Galaxy Watch FE to our wearables portfolio, offering more people access to personalized health insights that empower them to be motivated and stay healthier day and night.”

Style and Durability that Powers Everyday Wellness

The Galaxy Watch FE, available in 40mm, offers a refreshed look and feel based on the iconic design of the Galaxy Watch series. It comes in three colors – Black, Pink, Gold, and Silver – with new watch bands featuring distinct blue and orange stitching, enhancing the design and providing a stylish device that complements any look. In addition, Galaxy Watch FE offers a variety of new watch faces that allow users to customize their watch, while the one-click band also makes it easy to switch the band to mix and match to meet their style. Galaxy Watch FE features Sapphire Crystal glass, offering superior durability, which provides users with protection against scratches during day-to-day use.

Making Every Day Healthier and More Motivated

Equipped with Samsung’s advanced BioActive Sensor, the Galaxy Watch FE provides an array of powerful fitness and wellness functions that deliver personalized and actionable tips around the clock. To support better sleep for a good start to each day, Galaxy Watch FE offers a variety of advanced sleep features, from monitoring sleep patterns to sleep coaching and helping to create a sleep-friendly environment. In addition, users can get a deeper understanding of their heart health by monitoring Blood Pressure and ECG.

Users can track more than 100 different workouts along with their progress right from their wrist. For runners, advanced running analysis helps users not only analyze overall performance to maximize efficiency but can also provide insights and guidance to help prevent injury so they can keep moving toward their goals. For a more optimal running experience, the Personalized Heart Rate Zone helps users to set their own goals based on their physical capabilities.

Galaxy Watch FE helps users achieve their health goals and stay motivated. Body Composition provides comprehensive body and fitness data as indicators to track progress. In addition, users can receive motivational messages throughout their wellness journey to keep improving.

Experiences Powered by the Galaxy Ecosystem

As with every Galaxy Watch series, the FE offers seamless connected experiences between Samsung Galaxy devices. Users can quickly and easily locate their phone when disconnected from their Watch with Find My Phone. Remotely control your connected Samsung smartphone camera with Camera Controller to switch mode, change angle or zoom right from the wrist.

Availability

Galaxy Watch FE is coming to the Philippines by July 2024.

To learn more about Galaxy Watch FE, please visit: https://news.samsung.com/ph/ or https://www.samsung.com/ph/watches/

	Galaxy Watch FE
Material&Color	Aluminum case \| Black, Pink Gold, Silver
Dimensions & Weight	39.3 x 40.4 x 9.8mm \| 26.6g
Display	1.2-inch, 396×396, Super AMOLED, Full Color Always On Display
Processor	Exynos W920 Dual Core 1.18GHz
Memory & Storage	1.5GB memory + 16GB storage
Battery (typical)	247mAhWPC-based wireless charging
OS	Wear OS Powered by Samsung
UI	One UI 5 Watch
Sensors	Samsung BioActive Sensor (Optical Heart Rate + Electrical Heart + Bioelectrical Impedance Analysis), Accelerometer, Barometer, Gyro Sensor, Geomagnetic Sensor, Light Sensor
Connectivity	LTE, Bluetooth 5.3, Wi-Fi 802.11 a/b/g/n 2.4+5GHz, NFC, GPS/Glonass/Beidou/Galileo
Durability	5ATM + IP68 / MIL-STD-810H
Compatibility	Android 11.0 or higher and with more than 1.5GB of memory

Hyundai N pop-up store opens at Karrera Showroom, showcases Elantra N and IONIQ 5 N

Cars

Gadgets Magazine 17

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15 Jun 2024

0

Hyundai Motor Philippines Inc. (HMPH) will open its N Pop-up Store at Karrera Showroom, Bloc10 Filinvest Alabang, this summer, from June 15 until August 19, 2024. Customers can now see the Elantra N and IONIQ 5 N in full metal at the motorsport-themed café and showroom. As a renowned hub for automotive culture enthusiasts to gather, the Karrera Showroom is a prime spot for Hyundai to introduce and evoke excitement behind N to the car enthusiast community.

“Hyundai is thrilled to be bringing N to Karrera Showroom. We are excited for everyone to get the chance to visit and view the Elantra N and IONIQ 5 N up close. Grounded on the three Hyundai N core values, which are Corner Rascal, Racetrack Capability, and Everyday Sports Car, these vehicles represent the brand’s passion for high performance. Aside from the Hyundai N vehicles, exclusive N merchandise will also be available for you to purchase.”, said Cecil Capacete, HMPH managing director.

Hyundai N is known to push the boundaries of high-performance motorsports, and the Elantra N and IONIQ 5 N epitomize the brand’s vision to Innovate Everyday. With the Elantra N’s roots in the multi-awarded Elantra N TCR, it is equipped with a powerful 2.0 turbo-charged engine paired with an 8-speed dual clutch transmission, which produces a maximum of 276hp and torque of 392nm. The award-winning IONIQ 5 N, on the other hand, is a high-performance EV powered by a dual-motor All-Wheel Drive (AWD) system. Equipped with N Grin Boost, which produces up to 650ps of power, it takes just 3.40 seconds to boost from 0 to 100kph with the IONIQ 5 N. Both cars are equipped with N-exclusive features that provide its drivers with a unique and customized driving experience.

Customers can check out the Elantra N and IONIQ 5 N at Karrera Showroom, from June 15 to August 19, 2024. The N Pop-up store welcomes everyone from Tuesdays to Sundays, 9AM – 7PM.

To learn more about Hyundai N, visit https://www.hyundai.com/ph/en/hyundai-n and follow @HyundaiMotorPhilippines on Facebook and Instagram.

Palawan goes cashless: PalawanPay and Pay&Go partner to simplify payments

Money

Gadgets Magazine 17

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15 Jun 2024

0

Palawan goes cashless: PalawanPay and Pay&Go partner to simplify payments

Users of PalawanPay, the digital wallet of Palawan Group of Companies, can now conveniently cash in their accounts by using any of Pay&Go’s over 2,000 kiosks nationwide.

This development is the result of a partnership between Palawan Group of Companies, a trusted name in money remittance (Palawan Express Padala) and pawning services (Palawan Pawnshop) in the country, and Pay&Go, the 24-hour self-service payments kiosks that allow consumers to conveniently pay their bills and top up their mobile phones and e-wallets in real-time.

This partnership comes at a most opportune time since most Filipinos have transitioned to using digital wallets as their mode of payment.

Third Librea, the head of PalawanPay, considers the tie-up a business move that gives added value to PalawanPay users. He said, “We at Palawan always look for ways to make things easier for our customers. With Pay&Go, we are expanding our reach, and at the same time, we are giving our clients more options and access to our services.”

Mariel Medina, chief commercial officer for Pay&Go, recognizes the partnership as a big step in the right direction for their companies and their clients. She said, “We have always been pushing for digital finance literacy among Filipinos. I believe this partnership will bring our products closer to the masses. More people will now be more familiar with the services and features of both the PalawanPay app, and our Pay&Go kiosks. Our target in the next five years is to expand our network of kiosks to 5,000 across the country.”

Users who have yet to experience the “mura, mabilis, at walang kuskos balungos” (affordable, fast, and convenient) services and features of PalawanPay are encouraged to download the app from the Google Play Store. PalawanPay, which has already reached more than 18 million downloads, promises a win-win situation for its users, making bill payments, mobile load purchasing, or pawn renewal easy with just a few taps on their mobile phones. They also continue to create partnerships that can provide their consumers with ease and accessibility. The Palawan Group of Companies continues to improve and grow its products and services to ensure win-win solutions for its sukis.

Download PalawanPay App now and be a verified user to enjoy an increased monthly transaction limit of up to PHP250,000, seamless and instant fund transfers to other banks and e-wallets, and no account expiration.

LBC delivers improved logistics business in partnership with PLDT Enterprise and ePLDT

Logistics/Delivery

Gadgets Magazine 17

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15 Jun 2024

0

LBC delivers improved logistics business in partnership with PLDT Enterprise and ePLDT

LBC, a leading express courier, cargo, and money remittance service company in the Philippines, has been a longstanding partner of PLDT Enterprise, the corporate business arm of PLDT, in its digital transformation journey. Expanding upon this enduring partnership, the logistics giant is collaborating with PLDT Enterprise to leverage FlutterFlow, a Google Cloud Marketplace Solution, through PLDT’s ICT subsidiary, ePLDT. This partnership aims to enhance the company’s logistics and customer service capabilities through innovative application development.

To fast-track the build and deployment of the apps, LBC maximized Flutterflow, an AI-powered visual development platform that empowers businesses in building cross platform native mobile and web applications faster. The strategic tech investment also enables its in-house development team to efficiently build and maintain applications for various user groups, including delivery riders and customers.

“We are driven by a steadfast commitment to innovation and transformation to move beyond legacy systems and solutions in order to achieve enhanced overall customer experience,” said Alfie Deato, LBC senior vice president and chief information officer.

Through this partnership, the deployment of Flutterflow and other existing resources on the Google Cloud Platform (GCP), LBC can benefit from personalized support and professional service requirements.

PARTNERSHIP DELIVERED: LBC strengthened its partnership with PLDT Enterprise with a new deal to deploy Flutterflow solution through ePLDT.

“As they continue their pursuit of service excellence, LBC can count on its continued partnership with PLDT Enterprise, strengthened by our ICT solutions at ePLDT. We are confident that we can collaboratively empower LBC to achieve their goals in today’s digital world through our extensive pool of outcome-based multi-cloud solutions,” said Victor S. Genuino, ePLDT president and CEO.

Dedicated to driving businesses forward in their digital transformation, ePLDT, in collaboration with PLDT Enterprise, remains steadfast in supporting companies like LBC to identify ICT solutions that optimize efficiency, ensure business continuity, and elevate the customer experience. To learn more about ePLDT’s multi-cloud offerings, contact your Relationship Manager or visit www.ePLDT.com