Isuzu Philippines Corporation (IPC) officially opened the 2025 Isuzu Truck Fest at the SMX Convention Center Pasay, running from February 28 to March 2. With 19 Isuzu trucks and light-commercial vehicles on display, this marks IPC’s biggest truck show ever, celebrating 25 consecutive years as the country’s top truck brand.
A Celebration of Heritage and Innovation
This year’s Truck Fest showcased Isuzu’s long-standing commitment to engineering excellence, dating back to 1916 when the company first manufactured diesel engines in Japan. Over the years, Isuzu has perfected diesel technology and truck manufacturing across various categories—from light to heavy-duty—earning the trust of business owners worldwide for its durability, reliability, and fuel efficiency.
“Today, we are not just celebrating our 25-year reign as the country’s number one truck brand but also reaffirming our dedication to delivering innovative solutions for Filipino businesses nationwide,” says IPC president Tetsuya Fujita.
A Diverse Lineup of Trucks and Business Solutions
The 2025 Isuzu Truck Fest featured an extensive lineup of trucks, each designed to meet the growing demands of various industries. Officially introduced at the event, the new Isuzu S&E Series heavy-duty trucks offer multiple body applications and advanced features, such as an Automated Manual Transmission (AMT) that enhances fuel efficiency while reducing driver fatigue. Equipped with Anti-lock Braking System (ABS) and Electronic Vehicle Stability Control (EVSC), the new Isuzu S&E Series is among the safest trucks in IPC’s lineup.
On the public transport side, IPC displayed its new Isuzu NPR85 with Class III PUV body, offering big capacity with its rigid chassis; also comes with dual rear tires, which enhance vehicle stability and safety, perfect for the high demand of the commuting public. Another PUV on display is its new Isuzu TRAVIZ Class 1 PUV, more spacious and comfortable interior, ideal for shorter trips; both PUVs are compliant with the PNS guidelines.
Also on display were the Isuzu SW5 Tipper and NQR Garbage Compactor, designed for heavy-duty tasks, these trucks can cater to both government and private sector needs.
Popular among SME customers, IPC displayed one of best-selling truck, the Isuzu TRAVIZ, available in body applications like the Utility Van, Mobile Kitchen and its new TRAVIZ Concept Van, showcasing the flexibility of the TRAVIZ to cater to various business needs.
In addition to these, IPC also showcases fleet-ready vehicles such as the Isuzu D-MAX Single Cab 4×4 with Eco-bus and Ambulance bodies, the D-MAX 4×2 LS-A, and the Isuzu mu-X 4×2 LS-A, ideal for corporate and logistics use.
Other popular truck body applications on display include the Isuzu NLR Aluminum Van, NLR Refrigerated Van, FVR Water Tanker, FVR Dropside with Crane, FXM Fuel Tanker, EX5 AMT Tractor Head, as well as government-specific models like the Isuzu NPS Military Truck and FVR Firetruck.
Isuzu Advantages: Unmatched Aftersales Support
Beyond its vehicles, IPC highlighted the Isuzu Advantage, which has been instrumental in maintaining its market leadership for 25 years.
These advantages include their Nationwide Dealer Network, with nearly 50 dealerships nationwide; IPC ensures easy access to sales and service facilities, even in remote areas. Each dealership is equipped with comprehensive servicing capabilities, including dedicated truck bays for fleet customers.
Extensive Parts Availability — IPC operates a 6,000 SQM warehouse with a highly efficient distribution system, ensuring that a wide range of Isuzu parts is readily available across the country. This accessibility extends the service life of Isuzu vehicles and maintains their high resale value.
Expert Service Technicians & Field Engineers — through the Isuzu Heart and Smile Project (IHSP) in partnership with TESDA, IPC trains its own service technicians, offering a free two-year Automotive Servicing Course from NC I to IV levels. Graduates are prioritized for employment at Isuzu dealerships and have earned global recognition, winning awards at the annual Isuzu World Service Competition in Japan.
On top of this, IPC also provides on-site servicing and roadside assistance through its Mobile Medic Truck, capable of delivering basic repairs and maintenance wherever customers are located. Additionally, the company deploys expert Field Engineers who assess customer requirements and provide tailored recommendations through the Isuzu Health Report system.
IPC also offers specialized training programs in Safety, Maintenance, and Eco-Driving, helping businesses maximize uptime and efficiency. Additionally, the company collaborates with local body manufacturers to promote local industry growth and economic support.
“At Isuzu, purchasing a truck is just the beginning of a long-term relationship. Our strong aftersales support, expert training programs, and extensive service network ensure that our customers can rely on their trucks for many years to come,” adds Fujita.
Exclusive Promotions and Special Financing Offers
During the Truck Fest, IPC gave additional discounts and promotions. Initially, the company announced a PHP35,000 discount and a PHP10,000 Parts Coupon for every truck purchase from Feb 28 to April 30, 2025. But as an additional treat to its customers, IPC even increased its offering on specific models; IPC gives a PHP60,000 discount on the Isuzu TRAVIZ and up to PHP135,000 on the Isuzu N & F-Series trucks.
They also throw in an additional 20% Discount on all PMS Parts purchased during the event and a 25% Special Discount on PMS Parts for all vehicle reservations and purchases until April 30, 2025. Special financing programs are also available through IPC’s bank and leasing partners, including BPI, RCBC, Security Bank, and Orix Leasing.
Accredited Isuzu bodybuilders also participated in the event, showcasing their latest innovative body applications and offering special promotions for all Truck Fest visitors.
Isuzu “Your Responsible Partner”
Through decades of unwavering commitment to quality, reliability, and customer satisfaction, Isuzu has solidified its reputation as the “Responsible Partner” for Filipino businesses. While new brands continue to enter the market, Isuzu remains the trusted choice, thanks to its proven track record of delivering durable and fuel-efficient trucks, backed by industry-leading aftersales support.
For more details on Isuzu’s latest truck lineup and the Isuzu Advantage, visit www.isuzuphil.com or follow Isuzu Philippines on Facebook.
