ASUS has officially launched three new WiFi 7 routers in the Philippines—the ROG Strix GS-BE18000, ROG Strix GS-BE7200X, and ASUS RT-BE50—redefining performance for gaming, home networking, and smart home ecosystems.
ROG Strix GS Series: Elite Gaming Routers for Unmatched Performance
Designed for fast-paced gaming environments, the ROG Strix GS-BE18000 and GS-BE7200X combine cutting-edge WiFi 7 technology with exclusive ASUS gaming features to deliver ultra-low latency, high-speed throughput, and optimized connectivity.
The ROG Strix GS-BE18000 leads the charge, supporting the latest WiFi 7 (802.11be) standard with wireless speeds of up to 18,000Mbps and 320MHz channels, setting a new benchmark for gaming routers. It features a 2.0GHz quad-core CPU, 2GB DDR4 RAM, and eight internal antennas with copper tubing and independent Front-End Modules (FEMs), delivering stable performance across up to 3,300 square feet. The router is also equipped with triple-level game acceleration, dedicated gaming ports, and customizable ASUS Aura RGB lighting.
For those seeking powerful dual-band performance, the ROG Strix GS-BE7200X offers up to 7,200Mbps wireless throughput using 160MHz channels. With 4x10G LAN ports, a 10G WAN port, and a refined chipset combination, it is designed for high-bandwidth users and multi-device households.
ASUS RT-BE50: The Future of Home Networking
The ASUS RT-BE50 brings WiFi 7 to a wider audience, delivering up to 3,600Mbps wireless speed and 2.5Gbps wired connectivity. Ideal for smart homes, it supports 160MHz bandwidth, 4K QAM, and seamless multi-device operation. The router integrates ASUS-exclusive security features and robust parental controls, offering an intuitive and secure networking experience for families.
With AI-boosted Smart AiMesh, external antennas, and support for ASUS’ advanced networking features like IoT Network, the RT-BE50 is designed to safeguard networks and ensure uninterrupted connectivity for everything from 8K streaming and HDR gaming to cloud computing and remote work.
WiFi 7: Why It’s Time to Upgrade
While WiFi 6 may seem fast enough, most routers in that category are still limited by 1G WAN ports, resulting in bottlenecks. WiFi 7 isn’t just faster—it’s smarter. With up to 2.4X the speed of WiFi 6E, improved stability, and Multi-Link Operation (MLO) for smoother connections, it’s built for today’s tech-heavy households.
Most flagship devices—including recent models of iPhone, Google Pixel, Samsung Galaxy, and the upcoming PlayStation 5 Pro—already support WiFi 7. Whether you’re streaming 8K video, gaming online, or using AR/VR headsets, the new ASUS routers are ready to deliver.
Smart Home Master and Network Control
Beyond raw speed, ASUS enhances usability and security. The ROG Strix GS-BE18000 features Smart Home Master technology for instant SSID customization and simplified network management through the ASUS Router app or web interface. Its MLO Network feature allows users to connect MLO-supporting devices to a dedicated SSID for compatibility and improved performance. Additionally, AiProtection Pro, one-tap Security Scan, and Safe Browsing protect against evolving cyber threats.
Speed Stakes Promo
In celebration of this launch, ASUS is running the Speed Stakes Promo—buy any participating ASUS Router and get a chance to win an ASUS WiFi 7 router, Apple Watch SE2, or an iPad 10 (128GB) worth PHP24,990. More details at: https://www.asus.com/ph/events/infoM/activity_Speedstakes
Availability
The ROG Strix GS-BE18000, GS-BE7200X, and RT-BE50 will be available in the Philippines starting Q3 2025. Stay tuned for pricing and retail details.
Stock trading just received a thrilling upgrade. Unicapital Securities, Inc. (USI), one of the country’s premier brokerage houses, has launched the Philippines’ first-ever loyalty program made just for investors. Every trade can unlock exciting lifestyle perks from foodie favorites to shopping sprees and even memorable nights out.
The UTrade Loyal Trader Rewards Program is a game-changer in the local investing landscape. For every PHP10,000 traded, investors earn one loyalty point, each point convertible into a Giftaway eGift credit. These credits open doors to exclusive deals from hundreds of top brands across travel and leisure, food, health and wellness, entertainment, and beyond, making the investment journey not only financially smart but irresistibly rewarding.
With USI leading innovation in the market, investing today is not just about building wealth over time but about enjoying life’s little rewards along the way.
“We want to properly recognize our clients’ trust in us. The Loyal Trader Rewards Program is our way of saying thank you with something fun, fulfilling, and uniquely rewarding,” said Ben Thomas “Toby” Pañares, director, president, and CEO of Unicapital Securities, Inc.
The trading rewards program brings fresh excitement into the trading routine, giving seasoned investors even more reasons to stay active while delivering instant value to first-time traders beyond mere portfolio gains. By transforming everyday trades into exceptional perks, Unicapital redefines stock investing, making it a vibrant and rewarding adventure that extends far beyond the numbers.
Making Trading Easier
Getting started in the stock market can seem intimidating, especially for individuals new to investing, but USI aims to change that. The company invites even those of little to no background on the matter, leaving no space for doubt.
Through easy-to-join live webinars and simple financial tutorials, USI breaks down complex market concepts into relatable, bite-sized lessons, empowering anyone to start investing at their own pace.
Along with its user-friendly UTrade platform, the firm makes stock investing even more accessible. Offering real-time market data, a sleek and intuitive interface, and numerous learning tools, UTrade is the ideal partner for anyone looking to invest wisely, especially beginners.
With USI and UTrade, investing is not just for finance experts anymore but for everyone ready to build their financial future.
Shaping a Generation of Financial-Savvy Filipinos
UTrade champions the vision of the Bangko Sentral ng Pilipinas and the Securities and Exchange Commission by blending cutting-edge technology with accessible education, fueling a digitally savvy and financially literate nation. Every trade made on the platform doesn’t just grow portfolios; it lays down the building blocks for lasting financial security.
In today’s fast-paced economic landscape, Unicapital does more than help investors navigate market fluctuations. Through smart tools, clear education, and an empowering platform, Unicapital champions a new wave of investors who are savvy, confident, and future-ready.
With Unicapital leading the way, investors can pursue their financial goals with greater confidence and ease. Because when the right partner is available, financial growth feels simpler, smarter, more empowering, and rewarding.
And with the new UTrade Loyal Trader Rewards program, every trade brings more than just gains: it brings real, tangible perks and a richer investing journey.
To learn more about the UTrade Loyal Trader Rewards Program, click here. For more information on UTrade, follow their Facebook page and visit their Website.
LG Electronics (LG) has launched a new brand campaign, “Radio Optimism,” designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This initiative aligns with LG’s brand promise, “Life’s Good,” and addresses the growing challenge of forming genuine relationships in a technology-driven world.
The Radio Optimism campaign seeks to counteract the disconnection often felt in an era dominated by superficial interactions, such as likes and comments on social media. By harnessing the power of music, LG aims to foster deeper bonds among individuals, promoting a more fulfilling life.
“As technology advances, meaningful human connections become increasingly vital to enrich our lives. LG continues its commitment to bringing optimism into customers’ daily lives, staying true to our enduring brand promise of ‘Life’s Good,’” said Kim Hyo-eun, head of LG’s Brand Management Division.
This campaign reinforces LG’s commitment to creating enriching experiences in digital spaces where today’s consumers spend significant time. Building on this mission, LG has continuously engaged with younger audiences through participatory campaigns that bring the Life’s Good philosophy to life. Last year’s “Optimism your feed” campaign leveraged social algorithms to foster positivity on social media. This new initiative specifically seeks to address the paradoxical disconnection in an era of hyper-connectivity.
“One of the most reliable predictors of happiness is having deep and meaningful relationships,” said Jean M. Twenge, professor of psychology at San Diego State University. “Yet today, many people are spending more time online and less time connecting in person. Social media in particular tends to create shallow relationships rather than the deep connections people need. It’s common for people to have hundreds of followers but no one to talk to in real life if they need support. We need to build more meaningful connections with those around us. That might turn around the pronounced decline in happiness that’s occurred over the last decade.”
A new global study from LG on social connection reveals that 68% of people find it harder to make real friends, and a third reported having one or fewer meaningful connections in the past month, with 8% experiencing none at all. Inspired by the unique way that traditional radio connects people through music and storytelling, the Radio Optimism campaign transforms this concept into an interactive platform where participants can create and send personalized songs to their loved ones. Users can easily create new songs using AI-powered tools, which are thoroughly trained on a curated music dataset. These tools interpret user prompts to create unique musical pieces and generate corresponding album art, offering an engaging and personalized experience. Once generated, these songs can be sent to recipients to deepen their connection and made available for others to discover worldwide.
According to the survey, nearly 9 in 10 respondents believe that meaningful connections lead to a more optimistic outlook on life. By providing a platform for individuals to express their feelings, this campaign aims to foster deeper connections and help individuals enrich their lives while spreading optimism in their own ways.
The campaign website is available in English and Spanish, with plans to support additional languages in the coming months to enable broader participation. The official website can be found at RadioOptimism.lg.com. For more details, visit www.lg.com/lifesgood/.
NLEX’s award-winning capacity-building program, Pag-unlad at Paglago ng Pamayanan (PUNLA), has entered its next phase to ensure business continuity and sustain the growth of the top five women-led small enterprises from its previous cycle.
During the launch and initial training session, participants discussed their progress and identified challenges in implementing their expansion plans. With support from program partner the Partnership of Philippine Support Service Agencies (PHILSSA), they will receive expert recommendations and ongoing mentoring over the next five months. It will include regular check-in sessions and conclude with a final evaluation.
Priscilla Domingo of Makabagong Agrikultura ng Dinalupihan Marketing Corp., one of the participating enterprises, expressed appreciation for NLEX’s continued support and hands-on approach. “Napaka-informative ng training na ito, malinaw at kapaki-pakinabang sa pagpapalago ng aming negosyo,” she said. Adding, “Malaking bagay na may sumusuporta pa rin sa amin hanggang sa punto na magkaroon kami ng kumpiyansa na patakbuhin ito nang mas malawak.”
Jinky Barrameda, chairperson of the CAT-Employees Dependents Producers Cooperative, another participating enterprise, shared how the program helped expand their networks and gain insights from other small businesses and partner organizations. “Nagpapasalamat kami sa NLEX dahil sa programang ito, marami kaming nakilalang mga tao na may kakayahang tumulong sa pagpapalago ng aming negosyo, hindi lamang ang mga organizer at facilitators, kundi pati na rin ang mga kasamahan naming enterprises na naging kaibigan na rin namin,” she said.
NLEX vice president for communications and stakeholder management Donna F. Marcelo highlighted the importance of the monitoring phase in assisting participants to achieve their business goals and ensuring long-term sustainability. “With PUNLA 2.1, our aim is to support these enterprises in becoming more resilient by addressing key challenges and strengthening their operations. “Hindi natin sila basta-basta iiwan pagkatapos ng huling stage. Sisiguraduhin natin na magiging matagumpay ang kanilang business plan at patuloy tayong aalalay hanggang maging stable at mapalaki nila ang kanilang mga negosyo,” she said.
For years, the tollway company has actively implemented corporate social responsibility programs that drive positive change and significantly enhance the well-being of residents in its host communities.
NLEX Corporation is a subsidiary of the Metro Pacific Tollways Corporation (MPTC), the toll road arm of the Metro Pacific Investments Corporation (MPIC).
Lenovo, at NXT BLD, announced its new portfolio of Workstation Solutions, a series of purpose-built, expertly-curated industry solutions that meet and exceed the rigorous performance and workflow requirements of engineers, designers, architects, data scientists, researchers, and creators so these power users can work smarter, faster, and more cost-effectively. Lenovo also unveiled the latest editions of its newest ThinkStation P2 and P3 desktop workstations designed to maximize performance and value.
Businesses need more than just powerful hardware—they require comprehensive workflow solutions tailored to address real-world industry challenges. Developed by Lenovo engineering experts through research and customer engagement to understand workflow bottlenecks and pain points, Lenovo Workstation Solutions deliver easily deployable blueprints—scalable and secure reference architectures powered by the state-of-the-art Lenovo Workstations—featuring superior hardware, software, and services.
Featuring Lenovo ThinkStation and ThinkPad P Series workstations with the latest Intel and AMD processors, NVIDIARTX PRO GPUs, and ISV-certified software, the solutions focus on accelerating workflows across three critical categories. These include access for team members requiring the power of a high-performance workstation anywhere and anytime, AI development for the data scientists and engineers requiring easier solutions for turning data into intelligence, and spatial computing for knowledge workers to build value in virtual environments faster.
From Lenovo hardware to premium software, essential accessories, and premier services, every piece of a Lenovo Workstation Solution is optimized to work together seamlessly.
Lenovo Access—Workstation Power Anywhere, On Any Device
As teams globally become more hybrid and dispersed, businesses need solutions that offer flexibility, performance, and security for remote workers without compromising user experience. Lenovo Access, the first in a series of Lenovo Workstations Solutions being offered, is designed to meet these needs. Built with a full stack of hardware, software, and services, these solutions offer faster performance and a more seamless experience than public cloud or VDI resources, allowing users to enjoy the power and performance of a local workstation, regardless of their location.
Lenovo Access, a portfolio of solutions based on Lenovo Workstations, is being offered to enhance the performance and productivity of remote power users depending on centralized computing. The first Lenovo Access Blueprint offered is powered by seven rack-mounted Lenovo ThinkStation P3 Ultra Small Form Factor (SFF) workstations running Mechdyne TGX remote graphics protocol.This high-performance reference architecture offers a scalable and versatile solution—each P3 Ultra SFF workstation supports up to the NVIDIA RTX 4000 SFF Ada Generation GPU, delivers up to 5.7GHz turbo clock speeds with Intel Core Ultra processors, and includes up to 128GB dual-channel memory and 16TB of storage. The result: exceptional performance, flexibility, and simplified manageability.
Unlike shared or virtualized servers, Lenovo Access offers 1:1 workstation access to the full CPU turbo performance of a workstation, as well as real-time, responsive screen and control sharing for design reviews and training. Lenovo Access supports advanced remote management tools, including Lenovo ThinkStation BMC, Intel vPro AMT, and AMD Dash. Enhanced security features powered by the Intel vPro platform are provided by ThinkShield, Lenovo’s expanding portfolio of cybersecurity solutions for business.
Rob Herman, vice president, Worldwide Workstation and Client AI Business at Lenovo, notes: “Many workstation power users have very specific requirements to achieve well-defined and ambitious objectives. Lenovo Workstation Solutions are purpose-built to give these customers the tools to accelerate their workflows and get things done. As we add more solution blueprints in the future, Lenovo Workstation customers will have a dedicated and increasingly powerful toolkit to help them design, innovate, research, and build.”
All New Lenovo ThinkStation Desktop Workstations
The newest generation of ThinkStation P2 and P3 desktop workstations provide the power and performance value users need. They will include NVIDIA RTX PRO Blackwell Workstation Edition GPUs later this year, which feature the latest breakthroughs in AI, ray tracing, and neural rendering technology to power the most innovative workflows in design, engineering, and beyond.
Built for mission-critical tasks, the newly upgraded desktop workstations are ISV-certified and ideal for value-conscious designers, engineers, and students seeking flexibility and expandability without compromising on compute power.
The ThinkStation P3 Tower is built for superior reliability and AI-optimized workflows, providing the value customers need without compromising on performance. ThinkStation P3 Ultra SFF features a revolutionary form factor that redefines the power of small, delivering superior performance and flexibility in a chassis less than four liters in total volume. An intelligently compact workstation, the P3 Ultra SFF is designed to handle demanding workflows and easily adapt to changing hybrid workspaces.At only one liter, the ThinkStation P3 Tiny is engineered to go where others can’t, combining simple and efficient design with the professional power of a workstation. The ThinkStation P2 Tower is built for data-intensive tasks requiring reliability and speed, delivering the compute power customers need at an accessible price point.
Features and specifications for the next-generation ThinkStation desktop workstations include:
ThinkStation P3 Tower Gen 2: Configured to streamline workflows, the AI-ready workstation supports up to Intel Core Ultra 9 processors (Series 2) with an integrated Neural Processing Unit (NPU) and up to NVIDIA RTX PRO 6000 Blackwell Max-Q Workstation Edition graphics (shipping Q3 2025)—delivering up to 3,500 TOPS. Now featuring increased high-speed DDR5 memory capacity and expanded storage with enhanced RAID flexibility, the P3 Tower is a true powerhouse in the entry space. Maximizing value without compromising on performance, this workstation is ideal for designers, engineers, and students who need a versatile, cost-efficient solution with robust compute power.
ThinkStation P3 Ultra SFF Gen 2: Supports up to Intel Core Ultra 9 processors (Series 2) with an integrated NPU and up to NVIDIA RTX 4000 SFF Ada Generation graphics, the P3 Ultra packs an unimaginable level of power and AI-enhanced performance in a chassis less than four liters in total volume. Now boasting up to 128GB of faster DDR5 memory at 6400 MT/s, PCIe Gen 5 for high-speed data transfer, and additional M.2 slots for more expandable storage, this workstation breaks new ground with an intelligently compact form factor that doesn’t compromise on functionality. Ideal for demanding workflows that require flexible configurations and maximum space-savings, the P3 Ultra SFF is a fit-for-purpose solution for hybrid and remote workers, as well as for deploying additional resources to compute at the edge. With support for the pluggable ThinkStation BMC, the P3 Ultra SFF enables advanced remote monitoring and systems management.
ThinkStation P3 Tiny Gen 2: Offering superior performance in a form factor 96% smaller than a traditional desktop, the P3 Tiny supports up to Intel Core Ultra 9 processors (Series 2) with an integrated NPU and up to NVIDIA RTX A1000 graphics. The P3 Tiny boasts support for more AI-optimized workflows, a wide range of accessories and up to six independent displays. With several other enhancements introduced in this latest generation including faster, higher capacity DDR5 memory—now up 128GB at 6400MT/s, more M.2 slots for expandable storage, WiFi 7 connectivity, and Thunderbolt 4 support, the P3 Tiny continuously strives to provide maximum functionality within a conveniently compact design. Incredibly versatile with an array of mounting options, the P3 Tiny provides a reliable, easy-to-deploy solution for professionals across architecture and engineering, finance, healthcare, and STEM education.
ThinkStation P2 Tower Gen 2: Featuring up to Intel Core Ultra 9 processors (Series 2) with an integrated NPU and NVIDIA Ada Generation graphics, this workstation supports next-generation AI tasks with ease, optimizing your workflow and boosting productivity. Now enhanced with PCIe Gen 5 support, faster DDR5 memory at 5600 MT/s, and more M.2 slots for expandable storage. At just 17 liters and tested to Mil-spec standards, the PS is Lenovo’s smallest workstation tower, it sets new performance standards in the entry space while offering outstanding value, it is ideal for entry-level CAD, product design, STEAM educators, and students.
Seagate Technology Holdings, a leading innovator of mass-capacity data storage, has announced the Seagate Ultra Compact SSD, a lightning-fast SSD that is highly durable and portable. With transfer speeds of up to 1,000MB/s, you can conveniently store and move large files on the go, freeing up space on your PC, phone, tablet, or gaming device. The device comes in spacious 1TB and 2TB capacities.
More Product Highlights:
Small but Mighty: The Seagate Ultra Compact SSD is a compact and light, thumb-drive-sized SSD that easily attaches to your key ring. Despite its small size, it offers powerful performance and convenience.
Tough Stuff: Built to withstand the rigors of travel, the Seagate Ultra Compact SSD features 3-meter drop resistance, IP54 dust and water resistance, and a removable rubber sleeve for extra protection.
Eco-Aware: Sustainability-focused, it is made with a minimum of 35% recycled materials by weight.
Cable-Free: Experience true plug-and-play usage with direct USB-C port connectivity. The Seagate Ultra Compact SSD is compatible with Windows, Mac, Android, iPhone, tablets, and gaming consoles.
Worry-Free: The Seagate Ultra Compact SSD comes with a 3-year limited warranty and 3 years of Seagate Rescue Data Recovery Services for extra peace of mind.
Additional Features:
Quick Sync: Includes easy-to-use Seagate Toolkit backup software to back up files to your computer and sync important projects to your drive.
Dropbox Backup: Automatically backup one computer and one external drive with a 6-month complimentary trial of Dropbox Backup.
Mylio Photos+: Organize, declutter, and enhance your photos and videos with a 6-month complimentary subscription to Mylio Photos+.
Availability:
The Seagate Ultra Compact SSD can be purchased through all Seagate authorized retail and online stores in the Philippines. It retails for PHP5,749 (1TB) and PHP10,499 (2TB).
The local government unit (LGU) of Bataan—through the initiatives of Bataan Governor Joet Garcia, Representative Abet Garcia, and PCEDO Bataan assistant department head Raymund Macomis—has officially expressed its full support for the ongoing activities of Xpress, the country’s rapidly expanding ride-hailing service, as it gears up for the launch of its 4-wheel Transport Network Vehicle Service (TNVS) electric vehicle (EV) fleet this coming July.
This initiative aligns with both the province’s push for sustainable transportation solutions and Xpress’s commitment to cleaner, more efficient, and commuter-friendly mobility. The partnership marks a significant step in the transition towards green public transport, making Bataan one of the pilot areas for eco-conscious mobility innovation.
The upcoming 4W TNVS EV launch marks a milestone for both Xpress and the province. These electric vehicles will not only provide a more eco-friendly commute for locals and tourists but also contribute to reducing emissions and traffic congestion in key areas of Bataan.
As preparations for the July launch continue, Xpress will work with local communities, transportation companies, and drivers to ensure a smooth integration of the EV fleet. The company remains committed to developing job opportunities and providing safe, dependable, and technologically advanced mobility solutions throughout the province.
As Bataan strengthens its position as a model province for innovation, sustainability, and smart governance, Xpress is proud to be a part of that journey. Moving people, moving progress.
Together with the Province of Bataan, Xpress is paving the road toward a cleaner, smarter, and more connected future — one electric ride at a time.
A Pre-Storm Checklist for Staying Charged & Connected
Let’s keep it real: in the Philippines, power outages are part of the package—sometimes even without a storm looming on the horizon. But when the dark clouds do roll in, so should your tech prep game.
Whether you’re weathering a full-blown typhoon or simply an unplanned brownout, this guide will keep you plugged in, connected, and composed—rain or shine. We’ll take you through smart, simple steps and awesome tech gadgets that have evolved over the years. Spoiler alert: today’s power options are far more awesome than your lola’s emergency candle collection.
What’s Different: From Generators to Solar Devices
Those days are long gone when our sole backup was a clunky generator or carton of D-sized batteries. Nowadays, tech-savvy Filipinos have more environmentally friendly, compact, and powerful choices. Say hello to:
Solar chargers with solid-state batteries – These weigh less, are tougher, and have quicker charging times than your old-fashioned solar panels. Better yet, they’re safer (no leakage or overheating) and can charge anything from phones to laptops.
Power banks with some serious power – We’re not referring to those adorable ones with cat ears. New power banks nowadays come equipped with fast charging capabilities, multiple ports, and even AC outlets, allowing you to plug in small appliances or WiFi routers.
Crank radios and flashlights – Imagine an old-fashioned radio with a twist. Not only do these get you news, but they charge your phone and illuminate your room as well—just crank and off you go.
Pre-Storm Tech Checklist: Stay Connected Like a Pro
These are the things you can do ahead of time, in case power might not be available—so you can remain informed, entertained, and connected during adverse weather or brownouts.
1. Charge Everything (Before the Power Goes Out!)
Why? After the power is out, you won’t be able to recharge your devices.
What to do: Charge and fully power your critical electronics, such as:
Phones – for calls, text messages, and updates
Laptops/tablets – for work or leisure
Power banks – so you can charge on the go afterwards
Portable fans/LED lamps – to keep cool and be able to see in the dark
Pro tip: Enable Low Power Mode on all devices and disable any unused apps. This extends your battery’s lifespan that much longer.
2. Use Solar Power Like a Boss
Why? The sun is still working—even if the grid isn’t! Solar chargers turn sunlight into energy that you can use with your devices.
What to do: Leave your solar charger out early to charge up with a full “tank” of power. It can still gather plenty of energy even on cloudy days.
What’s new and hot: New solar chargers tend to employ solid-state batteries, which are lighter, quicker-charging, and more secure compared to previous models.
3. Crank It Up
Why? When the sun sets and the batteries run out, crank-powered devices are your closest companions.
What to do Purchase a crank radio—a tiny gadget that powers up by cranking a handle. No batteries or charging needed. Most models also include:
A flashlight
An FM/AM radio for weather announcements
A USB port to charge your cell phone by cranking
It’s low-tech, but very dependable.
4. Download Offline Essentials
Why? If a mobile signal weakens or the internet connection disappears, you’ll rely on the information saved on your phone.
What to do: Download the following while you still have WiFi:
Offline maps (Google Maps allows you to save an area)
PDFs or e-books on emergency procedures or contact numbers
Offline messaging apps (such as Bridgefy) that operate using Bluetooth
Music or podcasts to relax or entertain yourself
5. Conserve Data, Save Battery
Why? The power and data of your phone might be restricted during a blackout.
What to do:
Disable auto-updates and background apps that consume power and data
Use “Lite” versions of apps (e.g., Facebook Lite) that use less memory and battery
Use Airplane Mode when not expecting calls/texts—it saves a lot of power
Being prepared is not about panicking. With some tech prep (and a pinch of creativity), you can ride out any storm like a pro. Next time the lights flicker or your barangay siren starts wailing, keep this in mind: you’re in charge—even when the grid isn’t.
Words by Phia Manuell Layoso Also published in GADGETS MAGAZINE Volume 25 No. 11 Issue
Why visibility on social media during disasters could mean the difference between being rescued and being ignored, and how we can make the system work better.
You felt dizzy and thought it might be just a simple case of vertigo. Then your phone buzzed. You open your feed and see it: a flood of posts from internet friends asking, “Did you feel the earthquake?” Social media, it turns out, can sometimes move faster than your own instincts. It’s not just a reaction. It’s real-time validation. And in that split second, you realize the power it holds. A lifeline used to be a hotline. Now, it’s a tweet, a hashtag, a live video tagged to your barangay. As climate disasters grow more extreme, the first responders we count on may turn to scrolling, not dialing.
When a Hashtag Becomes a Lifeline
In February 2024, a deadly landslide hit Maco, Davao de Oro, displacing thousands and burying families under tons of debris. Some survivors, armed only with their phones, posted geotagged photos and pleas for help on Facebook and X (formerly Twitter). Their online visibility helped rescue volunteers locate them more quickly. But others, those without mobile data or knowledge of the platforms, waited in silence, unseen and unreachable.
Just months later, in July, Typhoon Carina caused flooding in parts of Marikina and Pasig. Again, Filipinos turned to social media. This time, they used hashtags, live videos, and crowd-sourced platforms like MapaKalamidad.ph to send out distress calls. Posts with sharp visuals and specific location tags tend to spread quickly. Others, lacking these details, disappeared into the algorithm’s void.
The lesson? In a disaster, being rescued may depend not just on where you are or how urgent your situation is, but on whether your post is visible enough to reach the right people.
In short: you don’t just need help—you need to be seen.
This isn’t new. When Typhoon Ulysses struck in 2020, the hashtags #RescuePH and #CagayanNeedsHelp were more than just calls for attention—they were lifelines. Digital volunteers trawled Twitter, amplifying posts that had photos, locations, and emotionally charged language. The algorithm rewarded content that mimicked breaking news or pulled at heartstrings.
And this isn’t accidental. Social media platforms prioritize what keeps people engaged even during a crisis.
So, while some urgent posts gained traction and led to swift rescues, others with the same level of desperation but fewer clicks were drowned out.
The terrifying reality is this: your survival can depend on how fluently you speak the algorithm’s language.
Tech Literacy to Algorithm Survival
Recent research reinforces these lived experiences. A 2023 Philippine study that analyzed real-time tweets during disasters showed that posts with emotional language, local terms, and clear visuals were more likely to be flagged by responders and algorithms alike. Another study found that distress posts using barangay names and native expressions gained more traction, confirming that visibility hinges on emotional and cultural specificity.
A broader global review warned that digital inequality, misinformation, and the lack of posting standards often render urgent posts invisible. These studies don’t just reflect sentiment; they show why algorithm fluency is now a survival skill.
Let’s unpack some insights from these cases:
Understanding how visibility works is crucial. Posts that include hashtags like #RescuePH, personal narratives, specific location tags, and images are more likely to gain traction. Emotional tone and urgency, when paired with clear details, help content travel further and faster, boosting its chances of reaching those who can respond.
Yet, digital inequality presents a dangerous gap. Many people lack the know-how to compose an effective SOS message, while others may have limited access to the internet or only know how to post within closed networks, such as Facebook friend lists. These constraints can silence even the most urgent calls for help.
Grassroots efforts are helping bridge the gap. Volunteer-driven sites like MapaKalamidad.ph and groups tracking #RescuePH plays a crucial role in surfacing overlooked content. These digital responders act as manual amplifiers within a system still governed by attention and engagement.
The platforms themselves hold the power to make systemic change. Imagine a built-in Disaster Mode—a feature that lets urgent posts bypass typical engagement metrics and algorithmic ranking entirely. Instead of likes or shares determining visibility, posts flagged as life-threatening would be prioritized by design.
Social media giants like Facebook and X could implement verified SOS systems, or even activate temporary, geo-targeted emergency modes that boost rescue-related content in affected areas. Visibility, in these cases, shouldn’t depend on virality; it should be automatic.
Bottom Line: Algorithms Are Now Part of the Rescue Chain
We’re used to thinking of resilience as physical—go bags, waterproof gadgets, emergency kits. But resilience in the digital age is also about visibility. Because if no one sees your post, your voice doesn’t reach the people who can help.
The algorithm wasn’t built for disasters. But disasters are here to stay. And so are we—online, connected, and trying to make the system work not just for content creators, but for people in crisis.
We are in the algorithm’s chokehold in most parts of life, and for better or worse, it shows. And in crisis, your survival might come down to whether the algorithm notices your call for help or scrolls past it.
Words by Aljhelyn Piador Also published in GADGETS MAGAZINE Volume 25 No. 11 Issue.
In recent years, natural disasters have grown increasingly severe and frequent. Floods are becoming more widespread, storms more destructive, and the effects of climate change and rising sea levels are introducing unprecedented volatility into global weather systems. From stronger typhoons to harsher droughts, the world is bracing for the escalating impact of a changing climate.
But amid these growing challenges, technology has emerged as a crucial ally. From disaster prediction and prevention to emergency response and recovery, new tech is helping humanity confront natural disasters with greater resilience and preparedness.
Predicting the Unpredictable
One of the most powerful ways technology is transforming disaster management is through improved prediction—anticipating when, where, and how disasters are likely to strike. At the forefront of this evolution is Artificial Intelligence (AI), which is harnessing vast datasets from sensors, satellites, and surveillance systems to forecast disaster scenarios with remarkable precision.
AI models can simulate the conditions under which disasters might occur and project their likely paths and impacts. For example, by analyzing real-time satellite data and input from land- and sea-based sensors, AI can help chart the trajectory of typhoons with increasing accuracy. Historical weather data, combined with topographical and hydrological information, enables AI to assess areas most vulnerable to flooding—factoring in not just rainfall but also urban infrastructure such as roads, dams, and dikes that alter natural water flows.
However, the strength of AI lies in the quality of data it processes. That’s why advancements in sensor technology are just as critical. High-resolution satellites provide sharper, more frequent imaging of weather patterns and disaster-prone areas. Sophisticated seismic sensors are now being deployed in previously unmonitored regions, enhancing our understanding of tectonic movements and increasing the lead time for earthquake warnings.
On the Frontlines of Disaster Response
Beyond forecasting, technology is revolutionizing the way we respond when disaster strikes. Speed and safety are paramount in rescue operations, and modern tools are making both more achievable.
One notable development is the integration of satellite-based SOS messaging into smartphones. These features allow users to reach emergency services even in areas without cellular reception or internet access. Meanwhile, GPS technology—long a staple of navigation—continues to improve in precision and accessibility, enabling rescuers to locate individuals with pinpoint accuracy during emergencies.
Drones and robotics are also reshaping disaster response. With increasingly sophisticated cameras and sensors, drones are now indispensable tools for aerial surveys, reconnaissance, and search-and-rescue missions. They provide critical situational awareness without endangering human responders and can access otherwise unreachable locations, such as collapsed buildings or flooded areas.
Early Warning Systems (EWS) and public emergency alerts have also seen significant upgrades. Governments around the world now leverage advanced sensors, AI-powered analysis, and geolocation mapping to issue faster and more accurate warnings. Most crucially, dissemination has been democratized: alerts can be pushed directly to smartphones, ensuring faster reach and wider coverage. Social media platforms and crowd-sourced data also play a growing role in supplying real-time updates to both citizens and first responders.
Staying Connected When It Matters Most
Perhaps one of the most understated yet essential aspects of disaster resilience is the ability to remain connected during emergencies. Advances in battery technology, solar power, and portable energy storage have enabled households to keep essential devices running even when the grid fails. Power banks, solar panels, and ruggedized energy solutions are increasingly part of emergency preparedness kits.
Meanwhile, satellite-based internet services like Starlink have introduced a lifeline for communication in disaster-hit areas where terrestrial networks are down. These technologies are empowering communities to stay informed, maintain contact with authorities, and coordinate relief efforts despite infrastructural damage.
Braving the Storm with Technology
As climate change continues to reshape our planet, natural disasters are becoming an inevitable part of our reality. But the future is not without hope. Through innovation, we are no longer passive victims of nature’s fury. From predictive modeling to lifesaving response tools, technology is helping us brace for impact—and bounce back stronger.
The storm may be growing, but so too is our capacity to weather it.
Words by Gabriel John Pe Also published in GADGETS MAGAZINE Volume 25 No. 11 Issue
Handheld gaming PCs have gone from niche to borderline mainstream in a few short years. With more gamers craving portability that even the lightest gaming laptops can’t match, it’s no surprise that companies are scrambling to deliver the ultimate on-the-go experience, without too many performance compromises. Recently, though, we’ve finally been seeing devices that take the concept from mere novelty to actual AAA playability for anyone. The Legion Go S is exactly one of those devices.
Under the hood, it’s powered by the new AMD Ryzen™ Z2 GO, a processor built specifically for this new generation of portables. It’s snappy, it runs modern games well, and is an excellent balance between power and endurance. Pair that with a compact, travel-friendly build and a clean, no-nonsense design, and you’ve got something that actually feels usable in day-to-day life, whether that’s on the couch, on the go, or docked with a full work setup at your desk.
Now, by default, the Legion Go S runs Windows, and that’s a big part of what makes it so versatile. With Windows, you get full access to your PC game libraries—Steam, Xbox Game Pass, Epic, GOG, Battle.net, all of it. No hoops to jump through, no searching on Reddit for answers. Just your games, ready to go. Lenovo has even been kind enough to bundle both Xbox Game Pass Ultimate and game discounts via Gamesplanet with a Lenovo account.
With full Windows, you also get native support for anti-cheat software. That matters if you play titles like Call of Duty, Fortnite, or Apex Legends—games where Linux-based systems like SteamOS still run into compatibility issues. So if competitive online play is your thing, Windows is still the way to go.
That said, I’ve been running SteamOS on my unit, and it’s been great. Yes, it takes a little getting used to, but once it’s up, it boots straight into a controller-friendly interface that feels fast, clean, and purpose-built for gaming. It helps that it’s also officially supported by the device, so there aren’t going to be any problems if you want to go this route. You don’t have to deal with the desktop unless you want to. Just pick up the device and get straight into your library.
SteamOS also feels lighter. There’s less background noise, fewer updates, and it just feels more console-like, especially when all you want to do is play without distractions. You do lose some flexibility—particularly for things like game mods or competitive titles—but for everyday gaming, it’s honestly kind of ideal. You can still get a desktop with the ability to run productivity apps locally or online, so if you want a gaming-first device, but still need room for work, SteamOS remains a viable option. I take back the disparaging things I have said about it in the past.
In either form, you can get yourself a dock with HDMI output, leave it at your desk with a monitor, keyboard, mouse, and speakers, and when the Legion Go S is plugged in, it’s basically indistinguishable from a full desktop PC when you get to using it. This is my preferred method of use, as it combines everything I need in a single device that’s even more handy than any laptop I have ever used. I used to dream of this day, and I’m glad I’ve lived long enough to experience it for myself.
Physically, the Legion Go S is smaller and more streamlined than the original Legion Go. No detachable controllers this time, which I honestly don’t miss. It makes the whole thing feel more solid and portable. The screen is sharp, the buttons feel good, and the joysticks have the perfect amount of resistance for fast, precise movement. It’s clean, sturdy, and feels like it’s built for people who actually use their devices instead of just showing them off.
Battery life depends on what you’re doing. On SteamOS, I’ve gotten close to five hours on lighter titles. Windows pulls a bit more power, especially with background services running, but that’s the trade-off. Fast USB-C charging helps, and I’ve found it manageable as long as I’m not expecting all-day gaming marathons. Playing Helldivers 2 gets me under two hours of play time, with decent 30+ FPS frame rates. I think I could squeeze 40+ out of the Legion Go S if I had a little more time to tweak the settings. Not bad for a device that fits in a sling bag.
So, who’s this for?
If you’re the kind of person who wants to play modern games on a flight, in a hotel, or just the couch, it makes sense. If you want a handheld that doesn’t box you into one ecosystem, it makes sense. If you want something you can dock, use as a desktop, and then unplug and game in bed, it really *really* makes sense.
The Legion Go S doesn’t try to do everything, and that’s its strength. It just does more than enough quietly, cleanly, and capably. And for most people, that’s exactly what makes it work.
Words by Ren Alcantara Also published in GADGETS MAGAZINE Volume 26 No. 1 Issue
In a bold leap forward in beauty technology, Dyson has introduced its next-generation hair dryer, the Dyson Supersonic r™, to the Philippine market. Known for fusing cutting-edge engineering with sleek aesthetics, Dyson continues to transform the beauty space—this time bringing professional-grade hairstyling into the hands of everyday users.
Unveiled during the A/W25 season of Paris Fashion Week, the Dyson Supersonic r™ quickly became a backstage essential at shows for Chloé, Stella McCartney, and Issey Miyake. Following widespread acclaim among stylists like Matthew Collins, Anthony Turner, and Gary Gill, the tool is now available to the public, in Ceramic Pink and Rose Gold.
“This is the best blowdryer I have ever used,” said Dyson’s global styling ambassador Matthew Collins, who worked closely with engineers during the product’s five-year development.
Inside the Dyson Supersonic r™: Compact, Powerful, Intelligent
Unlike anything seen before, the Dyson Supersonic r™ features a distinctive curved design that improves reach, handling, and control, especially useful for professional stylists and consumers alike.
Key innovations include:
30% smaller and 20% lighter than the original Dyson Supersonic™, delivering ultimate comfort and control.
A re-engineered streamlined flow heater, using 10 foils positioned within the curve of the dryer to ensure even, efficient heating.
Dyson’s proprietary Hyperdymium™ motor spinning at up to 110,000rpm, producing high-velocity airflow for fast, precise drying.
Three airflow settings and four heat modes, including a cold shot for setting styles.
Intelligent heat control to prevent extreme temperatures and protect the hair’s natural shine.
Negative ion technology to reduce static and flyaways.
LED indicators for airflow, heat levels, and filter maintenance reminders.
Smarter Styling with Intelligent Attachments
What truly sets the Supersonic r™ apart is its RFID-enabled attachments. These intelligent tools automatically communicate with the hair dryer to adjust motor speed and heat for optimal styling.
Each attachment is preset for performance and designed to cater to specific hair types and styling goals. Customers may choose from two attachment kits—Straight-Wavy or Curly-Coily—for a more personalized experience.
Key attachments for the Straight-Wavy option include:
Powerful air attachment: Delivers high-velocity airflow to speed up drying time.
Pro concentrator: Directs air precisely, perfect for sleek looks and sectioned styling.
Gentle air attachment: Softens airflow for sensitive scalps or fine hair.
Smoothing nozzle: Enhances shine with 2x ions, smoothing hair and minimizing frizz.
Flyaway attachment: Uses the Coanda effect to tuck in flyaways and perfect the finished look.
All attachments “remember” the last-used settings via RFID sensors, streamlining the user experience and eliminating the need for constant reconfiguration.
From Runway to Real Life: Dyson’s Style Legacy
Dyson’s journey into beauty began in 2016, but its relationship with fashion predates that—starting with a 2007 collaboration with designer Issey Miyake for the “The Wind” runway collection. Now, the Supersonic r™ builds on that legacy, powering backstage creations from loose curls to sculpted low buns.
In the words of James Dyson, reflecting on the brand’s enduring creative partnerships:
“It’s an emotional time because [Issey Miyake] is no longer with us. But it’s lovely to be back and to see the Dysons they are using at a fashion show.”
Dyson’s Haircare Ecosystem
With the arrival of the Supersonic r™, consumers now have more ways to style with precision:
Dyson Supersonic™ – The original trailblazer for high-speed, intelligent drying.
Dyson Supersonic Nural™ – Designed for scalp-focused care and comfort.
Dyson Airwrap™ and Airwrap i.d™ – For curling, waving, and smoothing with less heat.
Dyson Airstrait™ – A wet-to-dry straightener with airflow technology.
Dyson Corrale™ – A straightener with flexing plates that adapt to gather and shape hair evenly.
Coming soon to select markets is Dyson Chitosan™, a haircare formulation range designed to complement its styling tools with scientifically formulated products.
Availability in the Philippines
The Dyson Supersonic r™ is now available at Dyson Demo Stores nationwide and online at dyson.ph. Finished in an elegant Ceramic Pink and Rose Gold—inspired by the luster of pearls—the hair dryer is priced at PHP35,900 to reflect its professional performance and premium design.
With the Supersonic r™, Dyson once again affirms its role at the intersection of beauty, fashion, and innovation—delivering salon-level performance with the intelligence and elegance of next-gen tech.
Cyberzone, in partnership with Digital Walker and Canva Philippines, is bringing in the hottest tech products and tools for the most fun and productive school year yet.
Class is back in session! SM Cyberzone is starting the school year strong, bringing you the latest tech solutions tailored to your productivity needs from June 16 to July 16, 2025, at SM Malls nationwide. A lot of high-end products and productivity tools are in store from Digital Walker and Canva, so make sure to mark these dates on your calendars!
“We believe in empowering our customers through premium tech that doesn’t just cater to their personal and work-related needs, but school as well. Cyberzone’s partnership with Digital Walker is a significant step in making tech products easily accessible for students looking to enhance their academic productivity,” said Charles Paw, chief executive officer & president of Digits Trading Corporation – Digital Walker
Cyberzone is proudly partnering up for this year’s back-to-school tech showcase with Digital Walker, the Philippines’ leading tech curator and largest retailer of premium tech products. If you want to see all of Digital Walker’s latest product lineups and updates, make sure to follow them on Facebook, Instagram, and TikTok or visit over 20 of their concept stores at Cyberzone.
Back to School, Back to Slay: Create Your Comeback
With the new school year right around the corner, it’s only fitting that students kick it off with a lot of excitement and enthusiasm. Apart from offering students an extensive selection of premium tech products, Cyberzone is happy to announce a partnership with Canva Philippines. For more information and updates, you can follow them on Facebook,Instagram, and TikTok.
“The way students create and collaborate today is shaped by the technology they use. As digital tools and academic expectations evolve, it’s more important than ever to understand and support these shifting needs to empower students to work smarter, express their ideas more creatively, and thrive in an increasingly digital learning environment,” said Maisie Littaua, country lead, Canva Philippines.
Cyberzone is also holding a design contest for students from June 16 to July 16, 2025, where they can create their very own “My School Year Moodboard” and present uniquely crafted vision boards to start the school year right. Exciting tech bundles and school essentials from Digital Walker along with Canva Pro vouchers are up for grabs, so you’ve got a lot to look forward to as the new school year begins!
With the latest tech grabs and other fun prizes you could win for the upcoming school year, this is something you definitely wouldn’t want to miss out on! We’ve got an exciting lineup of state-of-the-art tech products perfect for starting the school year right, so make sure to stay tuned for these prizes that could be yours:
1st Major Prize (1 Winner)
Nothing 3a Pro (12+256GB Black) worth PHP27,990
1-year Canva Pro worth PHP2,500
Comeback Kit (Canva Swags + Digital Walker Tech Haul)
2nd Major Prize (2 Winners)
Nothing 3a (8+128 GB Black/White) worth PHP19,990
1-Year Canva Pro worth PHP2,500
Comeback Kit (Canva Swags + Digital Walker Tech Haul)
Consolation Prize (10 Winners)
Comeback Kit (Canva Swags + Digital Walker Tech Haul)
6-months Canva Pro worth PHP1,800
All participants (except the above winners) would also receive a 1-month free trial + 20% off for a 3-month Canva Pro subscription (worth PHP480 each). For the first 100 participants only.
Ready to share your vision board? Here’s how you can join the design contest and showcase your creations:
1. Create a design using Canva. Use your own layout or download Cyberzone’s official Canva templates.
2. Incorporate the flagship smartphone from Digital Walker, Nothing 3a or Nothing 3a Pro (real or virtual — Canva mockups are also accepted).
3. Your entry must reflect your goals, tools, and style for the new school year.
4. Post your entry publicly on Facebook, Instagram, or TikTok with:
Caption: Your Back to School, Back to Slay story (minimum of 2–3 sentences).
Hashtags: #BackToSchoolBackToSlay and #GotITAtCyberzone
Tag the ff: @SMCyberzone @DigitalWalker @Canva
5. Upload your design (either JPG or PNG).
6. Include a link to your social post.
7. To register, download the SM Malls Online mobile app, then go to this coupon link to begin.
8. Complete the online submission form provided in the SM Malls Online app coupon.
Entries submitted will be judged according to the following criteria:
Creativity
Relevance
Use of Canva and Nothing 3a Series
To make sure that you are eligible to join the contest, don’t forget to take note of the following requirements and terms/conditions:
Students under 18 must adhere to the campaign’s Data Privacy guidelines for consent by their parents/guardians.
Must follow SM Cyberzone, Digital Walker, and Canva on Facebook/Instagram/TikTok
Maximum of 1 entry per student only
Shared content must be original and created by participating students only
By joining, participants agree to let Cyberzone, Canva Philippines, and Digital Walker feature or repost their entries for promotional purposes.
Winners will be announced on July 23, 2025 via Cyberzone’s official Facebook and Instagram pages, so stay tuned for updates.
Kickstart Your School Year Right with Premium Tech from Cyberzone
“The key to aiding students in succeeding academically is making sure that they’re equally provided with quality products that don’t just boost their productivity but also make learning a truly exciting and engaging experience throughout. Through Cyberzone’s partnership with Canva Philippines and Digital Walker, we aim to meet and satisfy the learning wants and needs of students as best as possible,” said Patrick Pacla, vice president–operations and marketing (sponsorship and Cyberzone) at SM Supermalls.
Don’t miss the chance to drop by any of Cyberzone’s exciting back-to-school tech showcases you surely will enjoy! To test out the Nothing 3a Series and Canva Pro features, visit Digital Walker stores in the following SM Malls:
SM City Caloocan
SM City Fairview
SM City East Ortigas
SM City Sta. Mesa
SM City BF Parañaque
SM City Laoag
SM City La Union
SM City Baguio
SM City Grand Central
SM City Telabastagan
SM City Valenzuela
SM Megamall
SM Mall of Asia
SM North EDSA
SM Southmall
SM City Rosario
SM City Sto. Tomas
SM City Bacoor
SM City Tanza
SM City Daet
SM City Cebu
SM Seaside City Cebu
SM J Mall
The new school year is here. Are you geared up and ready to go? With the hottest tech lineup from Digital Walker and offers from Canva Philippines, you can make the upcoming school year the most exciting and productive one yet! Simply refer back to full mechanics on the Cyberzone website.
For trusted brands, quality-assured school tech, accessories, and more, you #GotITAtCyberzone. Make sure to also follow SM Cyberzone on Facebook, Instagram, and TikTok, or visit www.smcyberzone.com for updates, schedules, and more.
Sony Philippines proudly announces the arrival of its next-generation noise-canceling headphones, the WH-1000XM6, set to launch in a vibrant public event at the Glorietta Activity Center on June 29, 2025.
More than a product launch, this event entitled “For the Music: The WH-1000XM6 Premiere” is a celebration of music, creativity, and cutting-edge technology. Attendees will witness dynamic live performances from a powerful lineup of local music icons, including Lola Amour, Syd Hartha, Barbie Almalbis, and Fumiya, alongside a fashion-forward showcase with independent fashion designer Thian Rodriguez, bringing together music, technology, and style in one immersive and unforgettable experience.
WH-1000XM6 – Elevated Technology for a Deeper Listening Experience
The WH-1000XM6 builds on Sony’s legacy of innovation in audio with a powerful site of upgrades over its predecessor, the WH-1000XM5. At its core is the newly developed HD Noise Canceling Processor QN3 paired with the Integrated Processor V2, offering seven times faster real-time noise cancellation performance. With the 12 microphones strategically positioned across the device, the XM6 boasts significantly improved ambient sound clarity and voice isolation for calls, even in challenging environments.
Designed for audiophiles and creators alike, the WH-1000XM6 features a specially redesigned 30mm driver that delivers deeper bass, clearer high frequencies, and a more expensive soundstage. Enhanced with 360 Reality Audio with Headtracking, 360 Upmix for cinematic content, and a 10-band equalizer with custom gaming and background music models, the WH-1000XM6 offers a deeply personalized and spatial listening experience. Additionally, the foldable structure and magnetic enclosure case offer premium portability without compromising on comfort and design.
Call quality is noticeably improved through the use of six AI-based beamforming microphones per earcup, along with Sony’s proprietary noise reduction AI. Battery life remains strong with up to 30 hours ANC on and 40 hours ANC off, now with listen-while-charging support and super quick charge via USB PD.
An Immersive Launch Experience at Glorietta
To celebrate this major product milestone, Sony has curated a day-long event that reflects the sophistication and excitement of the WH-1000XM6. Visitors can explore interactive product demo stations, experience the new WH-1000XM6 in tailored listening zones, and witness firsthand the difference brought by Sony’s latest advancements in noise cancellation, sound quality, and user comfort. Guests who pre-ordered and bought the WH-1000XM6 on-site will have the opportunity to customize their headphones case with free stickers and decals at the booth. The highly anticipated grand reveal of the WH-1000XM6 will kick off the main program, followed by an engaging brand talk and live interview panel featuring notable changemakers who embody creativity, individuality, and passion for sound.
Adding a cultural pulse to the tech-forward event, the launch will also feature a live fashion x music showcase, where style meets sound in a curated performance series. Acclaimed artists Lola Amour, Syd Hartha, Barbie Almalbis, and Fumiya will take the stage to deliver unforgettable performances, setting the tone for a night dedicated to music lovers and creators. From dynamic audio to artistic expression, the WH-1000XM6 launch is designed to be a complete sensory experience, a true testament to Sony’s message: For the Music.
Join the Celebration – Experience Sound Like Never Before
Be part of the groundbreaking moment in audio innovation as Sony unveils its latest masterpiece — the WH-1000XM6 at the Glorietta Activity Center on June 29, 2025! By signing up, you’ll get exclusive access to the main program, including VIP viewing of the live music performances and fashion show featuring top local artists and trendsetters.
Don’t miss your chance to witness the next era of sound up close. Secure your spot today and be among the first to experience the headphones that redefine silence, clarity, and style.
On June 17, 2025, the Claro M. Recto Hall at PUP Sta. Mesa transformed into a hub of insights, energy, and creative exchange as MARK3TR3STAS Production brought Swipe Culture: Marketing That Wins Attention in Seconds to life. With 270 attendees, the event exceeded expectations—not only in numbers but in impact, delivering a fast-paced, high-value program that reflected exactly what it preached: win attention quickly, and make it stick.
A Seminar That Practiced What It Preached
In the age of micro-content, the challenge isn’t just to inform—it’s to resonate. And Swipe Culture did just that. The seminar was a compact, three-hour masterclass that demonstrated how speed, emotion, and clarity can work together to spark long-lasting audience engagement. The post-event metrics speak volumes: a total post reach of 49.9K, over 350.6K views, and 15.5K interactions across content channels, showing how well the Swipe Culture message resonated beyond the venue.
Speaker Highlights: Lessons That Landed
The seminar featured powerhouse speakers who distilled their years of experience into punchy, memorable lessons:
Barbie S. Muhlack opened the seminar with a core principle: “Write for the ear, shoot for the eye, aim for the heart.” She emphasized the need for strong, clear, and emotionally resonant content—words that flow smoothly, visuals that pop, and stories that stay human. It set the tone for a day of meaningful learning.
Jonas D. Ynares flipped expectations with the statement, “Sometimes the best way to hook the consumer is by not hooking them.” His talk highlighted the paradox of over-selling and reminded marketers that subtlety, storytelling, and strategic pacing can sometimes outperform flashy hooks.
James Patrick Dala introduced the concept of “Micro Content – Macro Impact”, reminding attendees that short-form content isn’t just filler; it’s fuel. “When scaled tight, it drives frequency, top-of-mind awareness, and relevance,” he said. He made it clear that micro content doesn’t replace big campaigns—it supports and strengthens them.
The Swipe Culture Takeaway
If there’s one thing the audience took home from the Swipe Culture seminar, it’s this: Attention is the new currency—but connection is the ultimate goal. Whether you’re creating a 7-second Reel or a full-blown campaign, every frame, word, and beat must serve a purpose. Micro storytelling isn’t just about speed; it’s about strategy, intention, and emotional resonance.
Engagement On and Off the Stage
Live performances from Joshua Kim, Marron, and Eyji brought energy and cultural flair to the event, blending pop, rap, and soul in ways that mirrored how marketers tap into cultural beats to reach audiences. Their sets weren’t just fillers—they were part of the story, showing how creativity and emotion drive attention.
Attendees were also treated to raffles and giveaways, adding excitement and appreciation to the experience.
Special thanks were given to hosts Axcel Bacunawa and Simon Tan, who kept the audience engaged, the energy high, and the program flowing smoothly from start to finish.
Thanks also to the event’s partner sponsors, everyone left with more than insights—they left with memories, smiles, and a bit of loot.
Swipe Culture didn’t just talk about winning attention. It earned it—and kept it.
