In an era where attention spans are shrinking and content scrolls faster than it loads, one question drives every marketer, creator, and entrepreneur: What makes people stop scrolling?
MARK3TR3STAS Production presents “Swipe Culture: Marketing That Wins Attention in Seconds”, a dynamic seminar designed for a generation raised on TikTok, YouTube Shorts, and Instagram Reels. Happening on June 17, 2025, at Claro M. Recto Hall, PUP Sta. Mesa, Manila, the event explores the science and storytelling behind what captures attention in the first eight seconds—arguably the most critical window in today’s content-driven world.
Why Swipe Culture Matters in 2025
Globally, digital content consumption has never been faster. According to DataReportal (2024), the average Filipino spends over 3.5 hours daily on social media, a figure that continues to rise. But with this screen time comes saturation. From brands to creators to side hustlers, everyone is fighting for the same finite scroll.
This behavior has shaped what is now known as swipe culture, where users scroll quickly, pausing only for content that immediately captures their interest.
In the Philippine setting, swipe culture is not just a digital habit—it’s a way of life. From trending videos on Facebook Reels to relatable memes on X (formerly Twitter), Filipino users are among the world’s most active and creative social media audiences. The challenge now is not just to create content, but to create pause.
Featured Talks: Attention-Grabbing Insights
The event assembles a powerhouse lineup of speakers known for their work in digital innovation and content marketing:
Barbie S. Mulach – “The Digital Attention Shift” – Broad overview of attention behaviours, and framing the challenge and opportunity in the digital space.
Jonas D. Ynares – “Hook That Cooks” – Understanding the principles and techniques of effective hooks in digital marketing.
James Patrick Dala – “Go Micro, Grow Macro” – Understanding the importance and effectiveness of short-form contents in maximum impact.
Performances and Cultural Elements
Live performances from artists Joshua Kim, Marron, and Eyji are also part of the program. These acts are more than just entertainment—they reflect how today’s marketing often draws inspiration from pop culture, music, and creative expression. In the digital world, especially in the Philippines, impactful content often lives at the intersection of storytelling, emotion, and local flavor.
Meet the Hosts
Leading the afternoon’s discussion are Axcel Bacunawa and Simon Tan, who will guide attendees through the day’s program with energy and insight. Their presence brings a fresh and youthful perspective to the event’s core message: attention is the new currency in digital marketing.
Event Details
Date: June 17, 2025 (Tuesday) Venue: Claro M. Recto Hall, 6F South Wing, PUP Main Building, Sta. Mesa, Manila Time: 2:00 PM – 5:00 PM Organized by: MARKETR3STAS Production Hosts: Axcel Bacunawa & Simon Tan Speakers: Barbie S. Mulach, Jonas D. Ynares, James Patrick Dala Performers: Joshua Kim, Marron, Eyji Facebook Page: facebook.com/MarkeTREStas2021
Don’t just be seen—be remembered. Join us and learn how to turn attention into action in the age of the swipe.
JMC officially introduced the EV2 and EV3 electric vehicles to the Philippine market, marking a major step forward in the country’s growing EV industry.
The EV2 is a sleek compact sedan that offers spacious seating for enhanced comfort. It features a full glass tailgate with a wide opening angle to improve rear visibility. Equipped with 14-inch aluminum alloy blade wheels, a 9-inch central touchscreen, and a high-strength body reinforced with front anti-collision beams, the EV2 also comes standard with essential safety features including ABS with EBD, an automatic locking system, hill start assist, and a tire pressure monitoring system (TPMS). It is available in three striking colors: Dynamic Green, Aurora White, and Future Cyan.
The EV3 builds on this with added premium features such as dynamic lighting on the front grille, a 10.1-inch HD touchscreen, a wider body for greater passenger comfort, and keyless start entry. Safety is elevated with a 360-degree camera system, ABS with EBD, seat belt reminders, ISOFIX child seat anchors, hill start assist, TPMS, and a high-strength body reinforced with front anti-collision beams made from 1500 MPa thermal-formed steel.
The EV3 comes in four vibrant colors: Dynamic Green, Aurora White, Cherry Blossom Pink, and Future Cyan.
The EV2 is priced at PHP668,000, offering a driving range of up to 201km, while the EV3 is offering a driving range of up to 330km available for PHP788,000.
Visit your nearest JMC Cars dealership or reach out to JMC Cars’ official channels for inquiries and test drive:
Sound changes everything. Whether it’s the pulse of your favorite track or the subtle drop in a podcast, the right audio setup doesn’t just play—it transforms. And no one knows this better than JBL. With the much-awaited launch of their latest party speakers and portable audio essentials, JBL is making it easier to turn any moment into a full-sensory experience.
In true JBL fashion, the brand turned up the volume with the JBL Experience—an all-out celebration of sound, style, and self-expression. Guests were welcomed into an immersive space where audio reigned supreme. As the music kicked in, the vibe shifted from chill to electric with surprise appearances from crowd favorites Michael Sager and Jackie Gonzaga, plus a high-energy genre battle from the DJs that had everyone on their feet.
Every corner of the JBL Experience was built to show off the punch and power of their latest releases. Whether you were feeling the ground shake with the PartyBox lineup or jamming out on-the-go with JBL’s newest portables, one thing was crystal clear: this isn’t just sound—it’s a whole mood, and it’s coming with you.
JBL PartyBox 520
Bigger, bolder, and louder. JBL PartyBox 520 is the newest speaker in the PartyBox lineup, and the most powerful battery-powered speaker in the series. Built for large gatherings, the speaker’s IPX4 splashproof design and rugged telescopic handle, combined with wider, sturdier wheels, make it easy to take the party anywhere. JBL PartyBox 520 offers up to 15 hours of playtime on a single charge, and with replaceable batteries and fast-charging capabilities, the music can keep going without interruptions. JBL’s proprietary technology AI Sound Boost, analyses the music signal in real time to optimize and push the driver to its maximum capability, ultimately creating a more powerful, less distorted sound. Plus, Auracast™ allows easy pairing with other Auracast-enabled JBL speakers, creating a fully connected sound system to fill every corner of the venue.
JBL PartyBox Encore 2 and PartyBox Encore Essential 2
JBL PartyBox Encore 2 and JBL PartyBox Encore Essential 2 deliver the same high-quality sound in compact, easily portable designs. Both models feature Bluetooth 5.4 with LE Audio for superior streaming quality and are equipped with redesigned ergonomic handles for enhanced portability. The PartyBox Encore 2 will transform any space into a musical playground as it comes equipped with wireless microphones for an interactive karaoke experience, while the PartyBox Encore Essential 2 will brighten any gathering with its dynamic lightshow. With up to a 15-hour battery life and a quick 10-minute charge that delivers an additional 80 minutes of playback, these models ensure the party can continue on the go.
JBL Flip 7
Whether you are chilling in the garden or meeting up with friends at the park, the new Flip 7 has been redesigned with an interchangeable finger loop and carabiner hook, making it easier to take your music anywhere. Equipped with AI Sound Boost for powerful bass without distortion and an upgraded tweeter featuring a dome design, the Flip 7 offers clear and crisp sound at higher volumes, regardless of the setting. Out and about? The new IP68 waterproof and dustproof rating makes it easier to carry your tunes with you, without worrying about spills or drops. Other new features include increased battery life for up to 16 hours with Playtime Boost, the latest Bluetooth 5.4 capabilities for improved wireless connectivity, and Auracast pairing with other JBL Auracast enabled speakers.
JBL Charge 6
The Charge 6, now equipped with a detachable and versatile handle strap, has evolved to make high-quality audio more accessible than ever. With the introduction of AI Sound Boost and an upgraded woofer for deeper bass, prepare to feel the beat across any room. The introduction of Auracast allows friends to sync their compatible speakers for even more sound. Keep the party going for longer with up to 28 hours of battery when using Playtime Boost. Remaining true to the name, the speaker not only
JBL Horizon 3
The all-new JBL Horizon 3 is created to improve sleep cycles for even the most restless. It combines thoughtful innovation with a sleek, low-profile design to create the perfect ambiance for any bedroom. At its core, the Horizon 3 delivers JBL’s signature stereo sound thanks to its two 1.5″ full-range transducers, which is enhanced by dual passive radiators to fill the room with deep, rich audio. With multi-speaker connectivity through Auracast and Bluetooth 5.3 technology, it ensures seamless connectivity with JBL and Harman Auracast-enabled devices throughout the home. Whether streaming a playlist via Bluetooth or tuning into an FM station, the Horizon 3 ensures every moment is accompanied by crystal-clear sound.
More than just an alarm clock, the JBL Horizon 3 integrates seamlessly into schedules, helping support rest and relaxation and simplifying everyday routines. Featuring intuitive ambient lighting and relaxing sounds like ocean waves, wake up to the sunrise alarm to help regulate circadian rhythms and unwind to nature inspired sounds before going to sleep. Now compatible with the JBL One App, the experience is further elevated as adjustments to alarm settings, EQ and lighting, can be made directly in the app. FM radio, dual alarms and a large, easy-to-use control knob make Horizon 3 both personal and functional.
Pricing
Charge 6: PHP10,999. Color options include Black, Blue, Funky Black, Pink, Purple, Red, Sand, Squad, and White.
Flip 7: PHP7,999. Color options include Black, Blue, Funky Black, Pink, Purple, Red, Sand, Squad, and White.
Hyundai Motor Philippines Inc. (HMPH) recently awarded a Creta GLS IVT to a service customer last May 30, 2025. This was part of a Service Raffle Promo where Hyundai owners get a chance to win a brand-new Creta, if they bring in their vehicles to any certified Hyundai Service Center for Periodic Maintenance Service (PMS) and General Repair Services from February 15 to April 30, 2025.
The lucky winner is Katheryn Ross B. Dela Fuente, who had her Stargazer X serviced at Hyundai E. Rodriguez. According to Dela Fuente, the Stargazer X was a top choice for her and her family due to its spacious interior, driving comfort, and fuel-efficiency. “Vehicle ownership is very convenient since my service advisor has been consistent in attending to my servicing needs and appointment requests,” she adds.
“It is our pleasure to give back to our loyal customers through this Hyundai Win-a-Creta Service Raffle Promo,” says HMPH managing director Cecil Capacete. “We at HMPH always believe that our mission goes beyond offering our customers our extensive line-up of vehicles. To a greater extent, we always strive to make the Hyundai car ownership experience a meaningful and memorable one for our customers. We are very happy to award this brand-new Hyundai CRETA to Ms. Dela Fuente, and we hope that this encourages our customers to keep coming back to our Service Centers for top-quality service and personalized care.”
vivo, a leading global smartphone brand, is proud to announce a meaningful new initiative just in time for Father’s Day. From June 13 to June 15, all participating vivo stores nationwide will host a consumer-centered celebration where they will describe their father.
This campaign reflects vivo’s core belief that beyond innovation and technology, the brand has a responsibility to bring people closer and spark real, emotional connections.
With every purchase of a vivo smartphone during the campaign period, customers will receive a free, personalized Father’s Day certificate and photo memento, thoughtfully designed and printed on-site, creating a moment of appreciation that goes far beyond the typical retail experience.
“Our goal is to connect with consumers emotionally, not just commercially,” said Ms. Lulu Liu, Brand Marketing Director of vivo Philippines. “Father’s Day is about honoring the heroes in our homes, and we want to make sure each dad feels seen, appreciated, and celebrated.”
An Immersive In-Store Experience
Unlike conventional promotions, vivo’s Father’s Day campaign offers a heartfelt interaction for families. The process is simple but impactful:
Customers can purchase any vivo smartphone from June 13 to 15 at participating stores.
They receive a personalized certificate, which includes a space to write a special adjective (e.g., “strongest,” “wisest,” “funniest”) and their dad’s name.
A portrait photo is taken on-site, printed instantly, and affixed to the certificate.
Families can then pose with their dads, holding the certificate in a dedicated photo corner inside the store.
The experience concludes with a memorable keepsake that customers can take home — a physical reminder of the celebration.
This initiative allows each participant to reflect on their father’s qualities and express their gratitude in a tangible, creative way. Whether it’s a biological father, grandfather, stepfather, or a father figure, every dad can be recognized in a personal, touching manner.
As a bonus, customers who post their Father’s Day moment on social media with hashtags #AwardMyDadwithvivo and #vivoDadinStyle, and tag @vivo_philippines, will receive exclusive giveaways.
Give dad more than a gift this Father’s Day
vivo’s Father’s Day campaign is a testament to vivo’s dedication to creating not only best-in-class smartphones but also memorable moments for Filipino families. By transforming a routine purchase into a moment of bonding and gratitude, vivo elevates the retail experience into something deeply personal.
As Father’s Day approaches, vivo encourages everyone to take part in this limited-time offer and show appreciation for the father figures who have shaped their lives.
For more information about this campaign and other upcoming events, visit vivo Philippines on Facebook, Instagram, TikTok, or check out the official website.
Security Bank has launched its #YouMatter video series, featuring real stories from employees that reflect a workplace where people are empowered, valued, and proud to grow their careers. The series reinforces the Bank’s commitment to building a culture where people matter, fostering a culture that drives the renowned BetterBanking service.
“At SBC, we make sure every employee feels seen, heard, and supported—that’s the core of #YouMatter,” said Nerissa Berba, chief people officer at Security Bank.
Empowered to grow
From fresh graduates to career shifters, Security Bank empowers people to grow from day one.
Customer service officer Jaezelle Romero found her first job at the Bank. “They saw something in me others didn’t. A decade later, I’m still here,” she said.
Process manager JP De Guzman, who came from a non-banking background, echoed the sentiment. “They gave me the tools, training, and trust to grow. I’ve achieved more than I ever expected.”
Recognized and rewarded
For the Bank, recognition is more than a gesture—it’s a driver of growth. Eastwood Branch business manager Cesar Bersamina shared how consistent recognition propelled his career. “With every milestone, the Bank rewarded my efforts—with promotions, benefits, and international exposure.”
Supported especially when it matters the most
Security Bank doesn’t just show up in good times—it also stands by its people during life’s hardest moments.
Head of training and engagement for retail credit operations Cherry Sabado recounted how the Bank supported her after a house fire. “They didn’t just say they cared—they proved it. That kind of support stays with you.”
Given the flexibility that matters.
The Bank likewise understands that flexibility is more than convenience—it’s about life.
HR business partner Frances Trinidad shared how the Bank’s hybrid work setup gave her precious time with her aging dog, Hagrid. “It’s not just about work-life balance—it’s about the moments and memories we get to keep. And for that, I’ll always be grateful to Security Bank.”
Driven by a shared purpose
Beyond the workplace, Security Bank encourages employees to contribute to something bigger.
Operations specialist Shaina Bucton, shared how participating in Learn for a Cause helped her grow while giving back. “Every session I joined didn’t just benefit me—it helped support meaningful causes and communities. At Security Bank, we don’t just work—we share a purpose.”
Learn for a Cause is a Security Bank’s program in partnership with LinkedIn Learning, where each completed learning hour helps fund a child’s education through the Security Bank Foundation—turning personal growth into lasting impact.
These stories embody the heart of #YOUMatter—a culture that genuinely values its people. More than an internal initiative, it reflects the Bank’s strategic commitment to a people-first workplace, where growth, flexibility, and recognition empower employees to thrive both personally and professionally. Watch the episodes on Security Bank’s social media pages.
GrowthCon 2025 is happening on June 10, 2025, at Samsung Hall, SM Aura. This exclusive summit by The Business Manual, in partnership with SM Supermalls and its SM for MSMEs initiative, is set to ignite the future of entrepreneurship.
With the theme “Powering Up the Startup Ecosystem Through AI,” GrowthCon 2025 brings together founders, investors, and industry leaders for an afternoon of insights, networking, and a showcase of some of the country’s most promising startups.
What to expect:
Two AI-focused panel discussions.
The first-ever Startup Awards.
The Student Edition of our Startup Pitch Competition
Strategic networking with top minds in business
Ready to power up your venture? This is where the future unfolds.
The 2025 season of the Makabayan Endurance Race Challenge showcased not only the driving prowess of Team MSCC Mazda Miata Spec but also the engineering ingenuity that comes with building the best-performing vehicle for the racetrack.
The #55 Team MSCC Mazda Miata Spec continued its winning ways by dominating the 2025 Kagitingan Cup—the first leg of the three-round endurance challenge. This race car was intrinsically designed, mechanically modified, and driven under the supervision of Angie Mead King.
The team came out on top in both the 2-Hour and 4-Hour Race Challenge categories, breaking records in both laps completed and fastest laps. The race car, which continued to sport a stock 2.0-liter Skyactiv-G engine, completed 63 laps in the 2-Hour Race with the fastest lap time of 1 minute 49.8 seconds. Meanwhile, in the 4-Hour Race, it managed 120 laps with a fastest time of 1 minute 53.7 seconds.
Building and modifying a race car from scratch is no easy feat. However, because the MX-5 is a formidable racing platform—it is, after all, the world’s most raced car—it already had a solid foundation surrounding performance, reliability, and durability. That meant Angie focused on making it lighter and faster—something she worked tirelessly on over a three-year period.
“My inspiration for modifying the car for this year’s Endurance is just to be better. It’s to beat our records last year and make sure that every year, we are progressing to be a faster car, a faster team, a more efficient team,” Angie shares.
This year, the MSCC Miata Spec features an ultra-lightweight carbon fiber body kit, along with Brembo front brakes, Cusco coilovers and suspension parts, a HGT 6-speed sequential gearbox, a new rear-end differential, and performance tires. According to Angie, the body kit was one of the biggest improvements made on the car, while the new sequential gearbox contributed in boosting the speed up to 4.5 seconds over the previous lap time.
Behind the success, Angie recalls setbacks encountered during the prep stage, and even right up to race day. But true to Mazda’s “Never Stop Challenging Spirit” Angie and the rest of Team MSCC Miata Spec endured to create a race-winning car.
Angie recalls being both nervous and excited, even astounded, in her words, at having been able to achieve a lap time of 1 minute 47.969 seconds during qualifying, given that the team only had days to do a shakedown before the actual race.
“So far, the first two- and four-hour races were good benchmarks for us to stress test the car, and it seemed to do really well. A week after, Tyson (Sy) drove it on Clark, and he loves how the car’s set-up also,” Angie shares.
One of the things that spectators and fans don’t realize is that it takes a village to deliver an awe-inspiring performance on the track.
The MSCC Miata Endurance #55 is the product of a collaboration between King, Mazda Philippines, the MSCC Mazda Team Principals Windy Imperial and Steven Tan, Race Engineer Edgen Dy-Liacco, and the host of car shops and drivers Tyson Sy, Juha Turalba, and Milo Rivera, who contributed time and resources that went into the vehicle’s development. This includes Takahiro Kobayakawa, Mazda Japan’s Head of Motorsport, who shared his own input on what would be beneficial to the car.
“I definitely could not have done it alone. Without the team to support my ideas and obviously, crosscheck, the car would not be at this level of performance. Definitely, it is a team effort and that’s why I love endurance racing,” says Angie.
The MSCC Miata Spec is gearing up for the second leg of the 2025 Endurance Race. Having learned from the first race, Angie is confident that the car will perform even better the second time around, saying, “We have a few more modifications coming, just to fine tune the car before we start working on getting more speed.”
The following legs of the 2025 Makabayan Endurance Challenge will happen on June 14-15, 2025, and November 29-30, 2025, both at the Clark International Speedway.
Bermaz Auto Philippines, Inc. (Mazda Philippines) is the exclusive distributor of Mazda vehicles and parts in the Philippines.
Brig. General William O. Segun, newly installed head of the Communications and Electronic Services (CES) of the Philippine National Police (PNP), is set to implement key improvements that will enhance the efficiency and effectiveness of the PNP’s 911 emergency response system during his term.
According to the former Deputy Commander of the PNP Area Police Command in Southern Luzon, the PNP and the Department of Interior and Local Government (DILG) will work with a system provider to build a cutting-edge, fully integrated emergency communications network that will let the PNP provide timely and effective public safety services to the public nationwide.
“Public safety and quick response rank No. 1 in importance to the PNP, particularly for the CES. It is fundamental to our mandate, which is to maintain peace and order, protect life and property, and enforce the law,” General Segun said.
He pointed out key points that will revitalize the way the PNP responds to emergency calls using next-gen, state-of-the-art technology. According to BGen. Segun, next-gen technology will let the PNP integrate its communication systems with the national 911 emergency response platform that is equipped with an Emergency Location System (ELS) and has caller location mapping and data integration. The PNP, the DILG E911 Commission, the DICT, NTC, TELCO providers, Google Asia and the service provider can all share data to ensure seamless collaboration for faster response times.
Emergency respnse call takers and responders will have comprehensive training in emergency call handling, crisis intervention techniques, telephone etiquette, and first aid. Field officers will use real-time mobile communication tools, including body cameras, audio recording devices, and messaging apps to more efficiently communicate.
Segun shared that the incident monitoring system of the national police will be vastly improved by systems development that will add data fields for monitoring performance and challenges. The system will be able to generate and print pre-formatted reports for improved analysis and response strategy development. Prank calls will be filtered and routed to another channel because prank callers can now be easily identified by the system and penalized according to law.
The CES chief said a comprehensive public awareness campaign will also be launched to educate the public on the proper use of 911 emergency response services.
“The PNP CES must transform into a tech-savvy, data-driven, and highly connected force that embraces digital innovation. We are looking at Al-powered dispatch systems for optimized resource allocation, predictive policing tools to anticipate and prevent crime hotspots, and advanced data analytics to identify trends and improve response strategies. We will prioritize rapid and coordinated response, through improved inter-agency communication and real-time data sharing, and maintain strong public engagement through proactive community outreach programs. These are crucial to address the complex safety challenges of today and the future,” General Segun asserted.
“The 911 technology will enable the public to report accidents immediately, providing exact location and details of incidents. This ensures that PNP stations and units are dispatched promptly and accurately based on the data from the 911 call-takers and dispatchers. For example, in a vehicular accident with medical emergency, ambulances are dispatched simultaneously with the call. This inter-agency coordination minimizes delays and maximizes efficiency.”
The 911 hotline is the official and centralized emergency response number for police, fire, medical, and other emergency services nationwide. It operates 24/7 and is free and accessible to all.
Synology announces DP7200, the newest addition to its ActiveProtect data protection lineup for organizations looking to protect diverse workloads, including servers, virtual machines, databases, and Microsoft 365 data across multiple office locations, remote offices, or branch offices.
“With ActiveProtect, our vision is to create a unified solution by integrating both hardware and software capabilities for businesses of all sizes looking to streamline data protection,” explained Jia-Yu Liu, executive vice president at Synology. “As businesses scale across multiple locations, data tends to be fragmented and scattered across regions, making DP7200 the ideal solution for deployment at the main office, remote office, or as a new addition for data centers.”
As part of the ActiveProtect data protection lineup, the DP7200 serves as a core management server or standalone backup appliance that comes with a built-in operating system called ActiveProtect Manager. With an 84 TB capacity, DP7200’s key features include:
Data visibility: Consolidate and view up to 150,000 workloads and monitor 2,500 sites via a single pane of glass, including all backups, backup copies, and archived data across your backup infrastructure.
Secure your data against the threat of ransomware: Protect against unforeseen disasters such as ransomware attacks with access controls, immutability, and data isolation. Prevent unauthorized personnel from accessing your data by setting up MFA via Active Directory, LDAP, and SAML 2.0. Preserve clean copies of your data so that an untainted copy is always available for recovery.
Long-term data retention is no longer a challenge: DP7200 enables long-term backup storage both on-premises and in the cloud, maximizing efficiency without occupying excess space through data deduplication, ensuring compliance and business continuity.
DP7200 is available globally via Synology’s distributor and partner network. For more information, visit https://sy .to/ap
Globe is making travel connectivity even more convenient for inbound tourists with the introduction of the Globe Traveler eSIM at airport booths, bundled with a free foodpanda voucher.
All Globe Prepaid Traveler SIM packages are now available in eSIM versions for an additional PHP99, allowing visitors to activate their mobile service instantly without needing to swap physical SIM cards.
This flexibility ensures that travelers, whether budget-conscious or seeking premium options, can find a package that suits their needs and preferences.
Available 5G eSIM packages at airport booths include Globe Traveler eSIM with 20GB, 30GB, 80GB, and 120GB. Tourists who prefer to secure their connectivity before arrival can also purchase a Traveler eSIM via the GlobeOne app.
Beyond offering seamless mobile access, Globe differentiates its Prepaid Traveler offers with added travel-related perks and privileges.
All Globe Prepaid Traveler SIMs come with a complimentary foodpanda voucher, offering a 50% discount on food transactions. This added perk allows tourists to conveniently enjoy local flavors while staying connected.
“We make staying connected effortless for travelers so they can focus on discovering the best of the Philippines without worrying about mobile access. As a trusted travel partner in mobile connectivity, Globe ensures that visitors can seamlessly stay online from the moment they arrive while providing lifestyle perks to enhance their journey,” said Givielle Florida, head of Globe Prepaid.
With this expansion, Globe strengthens its position as the most reliable mobile network partner for inbound travelers. Globe encourages tourists to visit its airport booths or download the GlobeOne app to purchase their Traveler eSIM and enjoy exclusive travel perks.
VinFast Philippines has officially joined the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), marking a key step in its efforts to strengthen its presence in the local automotive industry.
Founded in 1995, the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) has been instrumental in championing the interests of the automotive sector, making significant contributions to the nation’s economic growth. As of May 2025, the association accounts for more than 92 percent of Philippine auto sales.
Committed to developing a viable and self-sustaining local industry, CAMPI works closely with the government and key stakeholders to shape policies, regulations, and standards that drive economic growth. Through its efforts, CAMPI promotes investment, job creation, skills development, technology transfer, environmental protection, and road safety across the sector.
As a member of CAMPI, VinFast will work alongside other leading automotive players to help shape policies, programs, and industry standards that support innovation and sustainable growth.
VinFast PH CEO Doan Thi Mai Anh shared: “We are proud to announce that VinFast is now an official member of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), the country’s leading automotive industry association. This milestone marks a significant step forward in our commitment to shaping the future of mobility in the Philippines through clean, smart, and sustainable transportation. As a CAMPI member, VinFast will actively collaborate with industry leaders, policymakers, and stakeholders to support innovation, infrastructure, and responsible vehicle manufacturing and distribution across the nation. Joining CAMPI strengthens our mission to accelerate the transition to electric vehicles and contribute to the long-term growth and sustainability of the Philippine automotive sector.”
Meanwhile, CAMPI president Atty. Rommel Gutierrez, noted: “We are honored to extend a warm welcome to VinFast – Vietnam’s pioneering electric vehicle manufacturer – as one of the newest members of CAMPI. VinFast’s entry as a pure electric mobility brand marks a significant milestone poised to inject renewed momentum into the Philippine automotive industry. By introducing innovative, environmentally sustainable, and accessible transportation solutions, VinFast is expected to play a vital role in advancing the country’s journey toward a greener and more sustainable future.”
After a year since its market entry in the Philippines, VinFast has steadily expanded its presence with its portfolio of smart EV models, attractive sales offerings, and a continuously refined after-sales support system.
With strong backing from Vingroup, Vietnam’s leading conglomerate, and the strategic determination of chairman Pham Nhat Vuong, VinFast is actively pursuing the development of a comprehensive “For a Green Future” ecosystem across Southeast Asia, placing strong emphasis on the collaborative growth of charging infrastructure and service networks. This framework, established successfully in Vietnam, is now being extended to promising markets such as the Philippines.
With a diverse portfolio that includes the VF 3, VF 5, VF 6, VF 7, and VF 9, VinFast offers a broad range of sustainable mobility solutions. The VinFast VF 6, in particular, is poised to be a key driver for EV adoption in the Philippines, building on its strong performance in Vietnam and favorable reception in European markets. It presents an enticing and affordable option for Filipino consumers eager to embrace eco-friendly transportation
Ford Philippines reinforces its commitment to an enhanced ownership experience with the opening of Ford Mandaue, a dealership service facility, in partnership with Fairlane Automotive Ventures, Inc. (FAVI), the operator of Ford dealerships in the Visayas region.
Located at North Road in Barangay Jagobiao, Mandaue, Ford Mandaue is set to elevate the Ford ownership experience with a new and bigger facility for various service and aftersales transactions of its customers. The opening of Ford Mandaue represents a significant investment in the region and a testament to the growing demand for Ford vehicles and services in Cebu and in the Visayas region.
Largest Ford service facility in Visayas
With a service floor area spanning 12,000 square meters, Ford Mandaue houses over 20 service bays and over 30 body and paint bays, making it the largest Ford service facility in the Visayas region. This expands Ford’s capability to provide comprehensive vehicle maintenance and repair services to its growing customer base in the northern part of Cebu City. The facility also has a 3-vehicle display area to cater to various sales and marketing activities for Ford vehicles.
“Ford Mandaue is a testament to our commitment to providing top-notch service and aftersales support, ensuring that every Ford owner enjoys a seamless ownership journey for many years,” said Pedro Simoes, managing director, Ford Philippines. “We thank our partners from FAVI for the continued partnership and collaboration to serve our customers.”
“We are thrilled to officially open Ford Mandaue and bring the Ford brand of ownership experience to more customers in Cebu,” said Andre Borromeo, general manager, FAVI. “With this expansive service facility, we look forward to creating and maintaining lasting relationships with our current and future customers as we continue to make aftersales a top priority for our business.”
Exclusive promotions at Ford Mandaue
As an exclusive promotion to celebrate the opening, Ford Philippines and Ford Mandaue are offering the first fifty (50) customers who will reserve and purchase a Ford vehicle from Ford Mandaue from June 5 to June 30, 2025, additional cash savings of up to PHP50,000.
The offer is applicable to new Ford customers who do not have any active reservation at Ford Cebu, Ford Talisay, or any Ford dealership. A minimum reservation fee of PHP10,000 is required for the Territory, Everest, and Ranger, while PHP30,000 is required for Mustang and Explorer.
Ford Mandaue is open from Monday to Saturday from 8:00 a.m. to 5:00 p.m. Customers can call 09214613613 or visit their Facebook account at www.facebook.com/OfficialFordMandaue for more information.
UnionDigital Bank (UD), the digital banking subsidiary of Union Bank of the Philippines, has officially launched the Kaya Mo Movement, designed to break barriers to financial inclusion and empower every Filipino to believe in their financial potential.
Rooted in empathy, scale, and sustainability, Kaya Mo is UD’s commitment to reimagining banking for the 37.6 million Filipino adults who remain unbanked. The movement aims to make digital banking intuitive, accessible, and empowering—especially for first-time users among sari-sari storeowners, ride-sharing drivers, daily wage earners, and informal workers.
The movement was launched during a recent event that brought together UD’s ecosystem partners, digital inclusion advocates, fintech leaders, and grassroots community representatives. Attendees heard compelling stories from microentrepreneurs whose experiences reflect the everyday financial challenges faced by underserved Filipinos, highlighting the real-world relevance of UD’s mission to deliver accessible credit, savings, and digital financial tools to those who need them most. The event also featured wealth coach Chinkee Tan, who led an interactive segment with the audience, using relatable scenarios to highlight the importance of budgeting, saving, and smart borrowing, reinforcing how financial education is key to long-term empowerment for the underserved communities.
Danilo “Bong” Mojica II, PhD, President & CEO of UnionDigital Bank, unveils the Kaya Mo Movement, highlighting UD’s commitment to inclusive digital banking and uplifting underserved communities.
“At UD, financial inclusion isn’t just a mission—it’s the lens through which we grow and serve our communities,” said Danilo “Bong” Mojica II, PhD, president and CEO of UD. “We design technology around real people, helping every Filipino—regardless of income or background—access tools that empower them to take charge of their financial journey. Through the ‘Kaya Mo’ movement, we’re not just providing banking—we’re partnering with our customers and communities to help them start, recover, and thrive. Because when people are truly empowered, inclusion becomes transformation.”
Financial Products Designed for Real People
Enabling the Kaya Mo Movement is a growing suite of financial products designed to meet the real needs of underserved Filipinos. UD’s basic savings account, UD Save, promotes financial resilience with no minimum balance and zero maintenance fees, removing common barriers that often discourage first-time savers. Meanwhile, UD Time Deposit enables customers to start building long-term savings with as little as PHP1,000, making it the only digital bank in the country to offer this low-entry option. UD Loans, the bank’s existing credit offering, is currently made available through a microsite to select UnionBank payroll clients and pensioners. With flexible installment terms and use cases that cover essentials like healthcare, it remains a core product supporting customers’ everyday financial needs.
Soon, UD will further expand its offerings with UD Cash Loans, a simplified digital loan product set to be launched via the UD app. Designed for first-time borrowers, it aims to remove common barriers such as collateral and extensive documentation. The bank will also roll out a virtual card powered by VISA, allowing users to make secure and convenient online transactions without a physical card, broadening access to the digital economy. Additional features in development include early wage access, which will enable workers to tap into their salary ahead of payday, and microinsurance offerings to help users stay protected from unexpected life events. Together, these innovations are meant to give everyday Filipinos the confidence and tools to move forward financially.
Mike Magpily, chief marketing officer of UD, shared, “Kaya Mo is our promise to make financial inclusion real. We’re not just offering hope; we’re introducing products that help Filipinos take control of their money—from getting a loan when it matters, to saving for emergencies, to managing everyday expenses through a digital bank built for real life. It’s simple, accessible, and built around how Filipinos actually live, earn, and spend their money. Just to prove that kaya talaga ng Pilipino na umasenso.”
From Exclusion to Empowerment
A panel discussion featured voices from organizations that supported the movement, including mWell, the country’s first fully integrated digital health and wellness platform championing accessible healthcare for underserved communities, and Hapinoy, a social enterprise supporting thousands of microentrepreneurs nationwide.
Partners and changemakers affirm their commitment to empower underserved Filipinos through the UnionDigital Bank-powered Kaya Mo Movement. From L-R: Sid Bada, Head of Clients, VISA Philippines; Florencia Pacia, Commercial Lead and Consumer Head of mWell; Mike Magpily, Chief Marketing Officer, UnionDigital Bank; Danilo “Bong” Mojica II, PhD, President & CEO, UnionDigital Bank; Wealth Coach Chinkee Tan; Community Representatives Telly Moreño and Marjorie Sandoval; and Mark Joaquin Ruiz, Co-Founder & President, Hapinoy.
“Access to finance is one thing—but the gift of seeing a brighter future and having the agency to make it happen is what truly changes lives,” said Mark Joaquin Ruiz, co-founder and president of Hapinoy. “We’ve seen this firsthand through our work with sari-sari store owners—some of the hardest-working, most resilient Filipinos you’ll ever meet. With UD’s support, many of them are now shifting from day-to-day survival to longer-term financial planning. That’s the kind of transformation we believe in. When technology and empathy come together, communities don’t just survive—they thrive.”
UD’s use of alternative data enables us to extend credit to customers without traditional financial histories, who are often excluded from the formal financial system. By continuously refining its credit models, they’re able to responsibly serve more Filipinos while managing risk effectively.
Community representatives—TNVS driver Telly Moreño and sari-sari store owner Marjorie Sandoval—shared how access to digital banking can empower their livelihoods, bringing the promise of financial inclusivity to life through the Kaya Mo Movement.
The event culminated with UD representatives and partners coming together to express a unified commitment, symbolizing that the Kaya Mo Movement is about uplifting real people together, not just delivering products. “We’re not just refreshing how we look; we’re refreshing how we serve,” Mojica added. “We want to continue to be a true partner in every Filipino’s journey—from meeting daily needs to securing the future. With UD, Kaya Mo.”
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