Known for its accessible and sustainable riding solutions, HATASU rolls out its educational public service initiative, HATASU Careavan, to further strengthen its goal of providing a 360-degree presales-to-aftersales customer journey.
HATASU initiates an educational campaign with their HATASU Careavan
HATASU has always been transparent about its mission to provide a 360-degree customer journey by addressing the riding needs and pain points of HATASUKIs. This starts by educating the market about ebikes, partnering with top key dealers and financial institutions so that their ebikes are accessible to every Filipino, and providing aftersales support until the purchase has been made. One of the ways the brand is fulfilling this mission is through its recently launched HATASU Careavan, a public service campaign to educate existing and potential ebike users.
The HATASU Careavan is an offline event that touches base in different cities and provinces. During the two- to three-day event, the brand will conduct ebike education talks, such as a Safety Riding Program in coordination with the local government unit and a HATASU ebike 101 to introduce and demonstrate the different available HATASU ebike models and their functions.
The event is also an avenue for existing ebike users to have their units checked for repair or maintenance. Interested customers, on the other hand, can also avail of their dream ebike during the HATASU Careavan, where sales representatives and installment partners will be present to assist potential buyers with their inquiries.
“At HATASU, we want to do our part in ensuring proper road guidelines and etiquette are in place hence we are rolling out the HATASU Careavan campaign to empower our existing and potential customers with the proper ebike education as well as provide them an avenue to access our products and have them regularly checked,” says Austine Huang, HATASU Philippines COO.
Successful 1st Leg at Goa, Bicol last March
The first leg of the HATASU Careavan successfully concluded last March at Goa, Bicol, in partnership with K-Servico. During the 3-day event, the brand conducted talks on safe riding, ebike check-ups for existing HATASU users, selling activities, test drive opportunities, and fun booth activities.
2nd Leg happening on April 12 at Bajada, Davao
HATASU recently announced the second leg of the HATASU Careavan at Bajada, Davao, in partnership with EMCOR. The exhibit was held at JVR Building, EMCOR Bajada, Davao store on April 12-13, with exciting activities and deals!
Want to know if your city is next? Follow the official HATASU Philippines Facebook page at https://www.facebook.com/HATASUPH and their official TikTok page at https://www.tiktok.com/@hatasuph for updates on the next HATASU Careavan legs!
Hop On, HATASU Na!