Dongfeng Motors (DFM) Philippines broke the mold with a unique event to unveil a new lineup of high-tech, sustainable vehicles alongside its “Drive Your Friend” campaign last May 2, 2024, at the Metrotent Convention Center in Ortigas.
Merging the thrill of a car reveal with musical theater, the launch introduced new models Rich 7, Nammi, Forthing U-Tour, MHero, and Aeolus Mage, in a festive showcase celebrating friendship, the joy of driving, and the brand’s successful foray in the Philippines.
A Symphony of Cars
The DFM Nammi is the brand’s compact electric vehicle ideal for fashionable daily city driving. With a maximum range of 430km and a 30-minute fast-charging capability, the Nammi comes with a price tag of only PHP1,238,000.
Fueled by the success of the Aeolus Huge, the Aeolus Mage takes the spotlight as DFM’s active crossover SUV. Combining a sporty appearance and spacious interior with a 13.2” Super HD Touchscreen Display and Gamepad multi-functional steering wheel, the Mage is powered by the 1.5-liter MachPower Turbo engine that can take you confidently through urban roads or even harsh driving conditions and is priced at only PHP1,249,000.
Meanwhile, the new Rich 7 pickup truck showcases a 2.3-liter turbo diesel engine with front and rear differential locks, an Off Road Protection Frame with Off Road Info Displays, and 540-degree cameras.
The product of a joint venture with Nissan, the Rich series brings technology to the fore in a heavy-duty package starting from PHP1,298,000.
The stylish Forthing U-Tour MPV likewise takes centerstage with its yacht-like interior, spacious seating capacity for the whole family, and luxury amenities like captain seats. Served up in a 1.5-liter turbocharged gas engine that produces 197hp and 285Nm of torque, and measuring longer than the Toyota Innova, this bang-for-the-buck package is available starting at PHP1,358,000.
Heralding DFM’s commitment to pushing technology, the fully electric military-inspired MHero SUV packs a punch with its smart off-road architecture, intelligent cockpit design, and 500-km range. Its engine produces a staggering
1000HP with rear-wheel steering to get drivers off any murky situation. Priced from PHP6,980,000, the MHero is designed for adventurers who want flexibility and flare on and off the road.
Prior to the event, the new models were teased in anonymous billboards displayed around Metro Manila featuring a chat group of friends with names like Rich, Nanie, Nammie, Hugo, Tori, Margo, Fred, and Hero planning their next road trip. The barkada’s mysterious conversation — which drew the attention of netizens and content creators in numerous posts online — set the tone for the “Drive Your Friend” campaign and highlighted the different personalities embodied by DFM’s new models.
A Milestone
The company’s focus on sustainability, exceptional quality, and customer centricity has led to notable achievements in market penetration, product launches, sales performance, dealer network expansion, brand recognition, and customer satisfaction over the past six months.
Dongfeng Philippines also introduced the newly formed Team Dongfeng under Legado Motors, comprising industry veterans and dynamic new managers, who will lead the brand to greater success and solidify its position in the Philippine motoring landscape. It will be headed by its new managing director, Atty. Albert Arcilla.
“Dongfeng Philippines is offering the widest variety of propulsion choices to Filipino customers who may or may not be ready for that radical switch to electric just yet. This has enabled us at Team Dongfeng Philippines to choose the most suitable body-powertrain combinations for our local conditions and market preferences, resulting in one of the widest segment coverages of any new brand in the Philippines,” he said
The new DFM models can be viewed at showrooms in Pasig, Alabang, Cavite, and Marcos Highway. Pampanga, and Tarlac.