IPONE, a French premium motorcycle lubricant brand dedicated exclusively to two-wheelers, has officially launched its full range of motorcycle engine oils in the Philippines as part of the 10th anniversary celebration of the Makina Moto Expo, held at the SMX Convention Center Pasay.
Renowned for its cutting-edge technology, exceptional performance, and high-quality lubricants developed specifically for motorcycles, the French brand is set to strengthen its presence in the Philippines’ highly dynamic motorcycle market, which is dominated by scooters and underbone motorcycles used for daily mobility.
The launch introduces IPONE’s advanced formulations, featuring 100% PAO and ester base oils. These are high-quality Group 4 and Group 5 base oils that represent some of the highest grades available in lubricants today. By combining ester with these premium base oils, IPONE delivers superior engine protection, maximum performance, and enhanced efficiency that meet the needs of daily riders, enthusiasts, and performance-driven users.
Product Line-Up: A Visual Journey of Progression and Mastery
Drawing on Japanese influence, IPONE’s lubricants are inspired by the progression of judo belts, offering a clear and intuitive way to represent performance levels and riding needs. Complementing this, the manga-inspired packaging adds a bold and energetic visual identity that resonates with modern riders.
- Shogun (Black Belt) – Maximum protection and performance for high-performance riding
- Samourai & Katana (Blue Belt) – Fully synthetic oils offering premium responsiveness and durability
- R4000 (Green Belt) & 10.4 (Orange Belt) – Semi-synthetic oils that balance performance and value for everyday use
- M4 (Yellow Belt) – Mineral oil designed for reliable and accessible lubrication
Each product tier reflects a rider’s journey from everyday mobility to peak performance. This allows riders to choose oils that match their needs and riding style.
Designed for the Way Filipinos Ride
Motorcycles in the Philippines are more than a passion. They are an essential part of daily life. From navigating heavy urban traffic to long-distance provincial travel, riders require lubricants that can consistently perform under demanding conditions.
Recognizing this, IPONE’s formulations are engineered to deliver reliable performance, enhanced protection, and efficiency across varying environments. Engines stay protected whether in stop-and-go city traffic or extended rides on open roads.
A Brand with Attitude: Beyond Performance
At the core of IPONE is its philosophy, “Ride with Attitude.”
More than just lubricants, the brand represents individuality, confidence, and self-expression. These values strongly resonate with the Filipino riding community.
This vision is reflected in the brand’s introduction to the local market, as shared by Philippe Chul:
“The Philippines is a key market with a strong motorcycle culture, where bikes are part of everyday life. With IPONE, we are bringing products designed for how Filipinos truly ride through traffic, long distances, and varying conditions.
More than performance, IPONE is about giving riders confidence in their machines and allowing them to express their individuality on the road.”
A Strong Market Entry Through Makina Moto Expo
The official launch brought together media, distributors, influencers, and motorcycle enthusiasts during the Makina Moto Expo, one of the country’s largest motorcycle events.
Visitors to the IPONE booth experienced:
- Full product showcase and education
- Brand introduction
- Interactive engagement activities
- Direct engagement with both consumers and trade partners
This marks IPONE’s official introduction to the Philippine market, building on earlier engagements within the local riding community and setting the foundation for long-term growth and brand development.
For more information, visit: IPONE | Passion First