How does one take a well-loved motoring icon to the next level? Ford makes a great case with the new Ford Fiesta, sporting new looks and smart technologies to help keep drivers connected.
The new Fiesta—which made its official debut yesterday at Bonifacio High Street— is poised to redefine the small car segment with its exciting new bold design, segment-leading fuel economy, class-leading safety features, and all-new smart technologies, including Ford SYNC. It is powered by two powertrain options: the global 1.5L twin independent variable camshaft timing (Ti-VCT) engine, and the award-winning 1.0L EcoBoost engine available later in the year.
Eight new Fiesta variants will feature the 1.5L Ti-VCT engine, in both automatic and manual transmissions, and will be available at Ford showrooms nationwide starting in August at the following pricing:
- New Fiesta 1.5L Ti-VCT Sport 5-door and Titanium 4-door: PhP 868,000
- New Fiesta 1.5L Ti-VCT Trend 5-door and 4-door: PhP 798,000
- New Fiesta 1.5L Ti-VCT Trend 5-door and 4-door MT: PhP 748,000
- New Fiesta 1.5L Ti-VCT Ambiente 5-door and 4-door MT: PhP 698,000
The new 5-door Fiesta Sport+ with the 1.0L EcoBoost engine will be available to customers later in the year.
The new Fiesta is available in ten exciting colors, including Arctic White, Black Mica, Highlight Silver, Metropolitan Grey, Ice Blue, True Red, Aurora Blue, Chili Orange, Phantom Purple, and Celestial Blue.
(L-R: VP for Marketing and Sales Minnie Valencia, Managing Director of Ford Group Philippines Kay Hart, AVP for Marketing–Cars Prudz Castillo, and AVP for Communications Anika Salceda-Wycoco)
“Our aim with the new Ford Fiesta was to take a popular car that was already a segment leader in fuel efficiency, performance and personality, and make it even better,” said Kay Hart, managing director, Ford Philippines.
“Ford Fiesta continues to push the boundaries and seal its credentials as the small car that stands out from the competition.”
The new Fiesta’s face is dominated by a trapezoidal front grille—a signature of Ford’s new global family—bracketed by laser-cut headlamps. The power-dome hood design adds to the changes, giving the car a more assertive and confident appearance. At the back, the tail lamps have been given more detail to be in harmony with the expressive head lamps.
Inside, things are just as expressive. The mobile phone-inspired dashboard and leather steering wheel with audio controls amplify the modern interior and entice drivers to get in the car and on the move.
The new Ford Fiesta features a high-gloss finish for the upper instrument panel that flows to the lower center console and is replicated in door panels. For those who prefer a light interior, the designers put in a two-tone instrument panel which creates visual space and roominess.
The new Ford Fiesta gives drivers the perfect blend of a connected world and an enjoyable driving experience. Technologies such as Ford SYNC were initially available only on some vehicles but Ford is making them accessible to more customers by introducing them across its vehicle line-up, including the new Fiesta.
In addition, Fiesta comes with an array of convenience features. With Smart Keyless Entry, customers no longer need their key to unlock the car or to start the engine. They can unlock the doors automatically by pulling the door handle; push the Ford Power Start button and go.
Additionally, to help drivers improve their eco-driving skills, the Ford Fiesta features Ford EcoMode, which is a handy software application that measures the driver’s gear shifting where applicable, anticipation (driving as constant as possible), and speed. Those with fuel-efficient driving skills are rewarded with in-car kudos in the form of leaf icons displayed on the instrument cluster.
“The Fiesta has been a key driver of the company’s success since its launch in 2010. We are confident that the new Fiesta will continue to attract even more new-to-Ford customers to our showrooms, with its unmatched combination of quality, fuel efficiency, safety, smart technologies, and head-turning looks,” said Hart.