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Why Microsoft believes “It’s a great time to be a family” this season.

Microsoft Philippines announces the beginning of its holiday campaign, showcasing an entire range of retail products that work seamlessly together, including Windows 7, Microsoft Office and Windows Phone 7. With the theme, “It’s a great time to be a family,” Microsoft is demonstrating how technology bridges the technological divide and brings families even closer together.

As the holidays draw closer, Microsoft Philippines is treating Filipinos to an early Christmas present with a consumer promotion that gives them the chance to bring their family of four (4) to Singapore or win a brand new Mitsubishi Montero sport. To join, participants must purchase a device pre-installed with Windows 7 or a Windows 7 Full Packaged Product (FPP) from any Star Partner retailer (ASUS, Samsung, Sony, Toshiba, Acer, Dell, HP, Lenovo, and HTC) and successfully accomplish the electronic raffle coupon by visiting www.windows.com.ph (Per DTI-NCR Permit No. 8081, Series of 2011).

As part of the campaign, Microsoft conducted a survey on MSN titled, “Families and Technology 2011”, which polled more than 3,700 people in seven countries across Asia. Polling families from China, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, the survey aimed to capture the many ways in which families incorporate technology into their day-to-day cyber relationships. The distinct trend was that families love their personal gadgets and are enjoying communicating in new ways using technology.

“The results of poll show that the popular notion of technology being a purely negative influence on family relationships is a misconception.  The increasingly globalized nature of the world economy has no doubt greatly dispersed families far and wide around the region, but Microsoft focus is on delivering technology that makes it easier for families to stay together. Tools like Windows Live Messenger, SkyDrive and Photo Gallery already make it a snap to share updates with your dear ones regularly. And with the growing improvements to video chat capabilities on Windows PCs and Windows Phone 7s, the time when we speak face-to-face on a daily basis is not far away,” said Mae Moreno, Windows Client Product Manager, Microsoft Philippines.