Bose Professional, Bose’s professional and enterprise sound solutions arm, has tapped Versatech International Inc. as its official distributor in the Philippines.
Versatech International Inc. is an ICT solution-based distribution and marketing company that has built long-standing partnerships with renowned global brands for the distribution of information and communication technology products in the country.
“Versatech is proud to partner with Bose Professional. This partnership fits in line with our overarching direction to complete our company’s premier audio video distribution portfolio. Moreover, we have noticed a sizable market demand for enterprise audio and have the perfect blend of resources and capabilities for Bose to leverage in order to significantly improve its Philippine market share,” said Stephen Yu, executive vice president, Versatech International Inc.
With the new partnership, Bose Professional will now be available in more than 1,800 Versatech International Inc. partner resellers.
“I’ve been asked many many times why did we consider Versatech as the partner for Bose. And the word partner is really the key to the whole equation. It’s not about distribution, it’s not about putting products on the market place, it’s really about how we can work together in the market place and add value to customers, to business partners to anybody in the value chain,” said Christian Liebenberg, regional manager, Bose Professional.
As part of the launch of the partnership, Versatech and Bose Professional also demonstrated the capabilities of the brand’s professional-grade loudspeakers. They also demonstrated their EdgeMax and DesignMax loudspeakers.
For more information about Bose Professional, you can check out their website here.