Merck Inc., a trusted name in the pharmaceutical industry and maker of Neurobion, has just launched a campaign that seeks to stir awareness on neuropathy, to make known its dangers, and to help the fight against nerve damage.
Understanding how serious and difficult nerve health issues can be, this campaign is especially directed towards the workforce who is subjected to the hassles of commuting on a daily basis. This, on top of workload and whatnot, puts pressure on the hands and feet, and on the nerves.
As Merck Inc.’s Head of Marketing Ming Arroyo-Cunanan put it, “The people who wake up extra early to commute, and then selflessly pour out all their time and energy just to provide for their families — these people are the True Heroes. To be able to work like this every day without complaint and hesitation is very admirable, more so, deserving of some kind of recognition.”
Merck, in line with its WE100 corporate vision of helping humankind live longer, fuller lives of quality, and good health, came up with the Neuropathy Awareness Campaign to educate Filipinos on Neuropathy.
With this campaign, Merck, through its B1, B6, B12 product, Neurobion, hopes to spread awareness on the causes and common symptoms, and ways to prevent neuropathy or nerve damage from happening.
The Neurobion Nerve Therapy Trip aims to reward the everyday heroes through an upgraded bus ride that will keep passengers relaxed as they head to and from work.
During the bus ride, they will also learn how to care for their nerves through the Neuro Motion video, a collection of simple and easy to follow exercises they can do while anytime, anywhere.
To experience the Nerve Therapy Trip for yourself, look for the Neurobion buses plying the Alabang-Navotas route and vice versa for 25 days beginning August 7.
For more information on Neurobion or the Nerve Therapy Trip, visit facebook.com/NeurobionPhilippines/.