While AI literacy focuses on understanding how artificial intelligence works and using it responsibly, AI fluency requires students to apply AI within their disciplines, critically evaluate AI-generated outputs, recognize bias and errors, and remain accountable for the final work they produce.
Organized by the PUP JME, DECIPHER challenged participants to look beyond visible messages and uncover the subtle signals that shape preferences, memories, and purchasing decisions.
Whether you want to pass your marketing thesis or get ready for your own entrepreneurial journey, you’re going to benefit greatly from the ideas that will be shared during the "Beyond the Glass" seminar.
PROJECT ZENITH successfully held NEWSTALGIA: When Memories Meet Marketing at PUP Bulwagang Balagtas, bringing together students, aspiring marketers, and creatives for a unique learning experience centered on the power of nostalgia in modern marketing.
MARKETOUR: Redefining Destinations Through Immersive Experiences, organized by PIONEERS Production, invited students and young professionals to rethink destination marketing and place community, culture, and responsibility at the center of tourism narratives.
PUP demonstrated its commitment to fostering an inclusive, equitable, and gender-responsive academic community through the successful staging of the Gender Equality Creativity Festival (GECF): Kasari-Sarian 2026 and Intersextions 2026
Samsung for Education combines education-ready devices, professional development for educators, and structured recognition programs that encourage long-term digital adoption.
DECIPHER: Between the Lines, Beneath the Minds is an event by PUP Junior Marketing Executives that ventures beyond conventional advertising and into the hidden architecture of influence. Through the lenses of marketing, psychology, neuroscience, and consumer behavior, we investigate how brands engineer signals that operate beneath immediate awareness: sensory cues, emotional triggers, embedded associations, and subconscious mechanisms that guide human decision-making.
More than a welcoming event, AdUventure: From Harbors to Horizons serves as a reminder that every student's journey has its own pace, yet the sail continues. As they take their first steps into their new home at Adamson University, the incoming senior high school students will get to build their own future, choose their own path, experience new opportunities, and navigate through their challenges ahead.