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Chevrolet Philippines taps Disney magic

The Covenant Car Company Inc. (TCCCI), Chevrolet’s exclusive importer and distributor in the Philippines, has renewed its partnership with the Walt Disney Company to further improve customer experience. With the help of Disney Institute, TCCCI leaders and dealer representatives were sent to Disneyland in Hong Kong to further refine their leadership, brand loyalty, creativity, and innovativeness.

“The Disney Institute program has been significantly fruitful to our organization. The Disney way provided us with fresh insights that are key in taking our level customer service to class-leading standards. We believe that the collaboration is a progressive step that enables us to achieve the maximum potential for the bowtie brand,” says Atty. Albert B. Arcilla, president and managing director of Chevrolet Philippines.

The heavy investment in employee development is in line with the company’s “Be Chevy Strong” call to action. By tapping the world-renowned Disney customer expertise, TCCCI hopes to bring the same magic to their Philippine dealerships.

By training their employees, the bowtie brand seeks to build on the success of their 2014 outing. “In our 5 years of operations in managing the Chevrolet brand here in the Philippines, we are blessed to gain tremendous growth each year. Last 2014, the bowtie brand finished the year with 59.1% growth in sales and as we continue to grow, bring in new car models into the market and earn more trust from the public, we believe that it is necessary that we invest in world-class training programs that will provide our customers with a stronger dealer network and the Chevrolet experience that they deserve,” Arcilla shares.

The Disney Institute

Established by the Walt Disney Company to share their blueprint for success to organizations around the world, the Disney Institute is at the forefront of business and professional development. It provides various entrepreneurial points of views and strategic roadmaps that will help companies grow.

The program also advocates the welfare of company employees. By treating them as cast members with specific roles for the company, individuals are encouraged to understand what they should do to put on a great show for their customers.  Through this, they effectively help achieve the organization’s general goal, deliver results, meet revenues, and satisfy customers.