Epson has committed to a long-term global partnership with 2014 FIA Formula One World Champions, the Mercedes AMG Petronas Formula One Team. As one of the group’s official team partners, Epson will be tapped for their expertise in inkjet printers, scanners, 3LCD projectors, wearables, smart glasses, and health/sports sensing products. Epson’s emblem will be prominently displayed on Mercedes AMG Petronas race cars, helmet visors, and race suits of drivers Lewis Hamilton and Nico Rosberg.
“We are extremely proud to enhance our global brand profile by becoming an official partner of the Mercedes AMG Petronas Formula One Team,” said Epson president Minoru Usui. “The partnership aligns two world-renowned champion brands committed to the relentless pursuit of innovation, the attainment of global leadership positions and the creation of products and services that continue to exceed expectations and emotionally engage stakeholders worldwide.”
Toto Wolff, head of Mercedes-Benz Motorsport commented: “We are delighted to welcome Epson to the Mercedes AMG Petronas Formula One Team as our preparations for the 2015 season gather pace. It is always a pleasure to work with forward-thinking companies and Epson’s products are a natural fit for our race and manufacturing operations. Epson’s use of innovative technology to deliver performance is perfectly aligned to what we strive to achieve in Formula One and we will be working closely with Epson to showcase these innovations and increase global awareness of their brand and products. We look forward to the season ahead and many successful years as partners.”
The year’s Formula One races will take place near major Epson bases providing prime opportunities for the company to showcase its technologies and products. The partnership also allows Mercedes and Epson to promote their advocacy of minimizing the industry’s environmental impact through eco-friendly research, development, and product manufacturing. In fact, the champion Mercedes AMG Petronas F1 W05 Hybrid car was 30-percent more fuel efficient than its predecessor and the technologies it used have been applied to Mercedes-Benz consumer vehicles.