FitFlop, one of the most recognized footwear brands in the world, is gearing up for its first Urban Walkathon
The Urban Walkathon is scheduled to take place this March 24, 2019 at Central Park, SM by the BAY, Mall of Asia Complex. FitFlop has prepared exciting activities such as foam machines, 3D art, and inflatables, among others. Through this initiative, the brand wants to promote an active lifestyle in a fun and engaging way, all while raising funds for a wonderful cause. Proceeds from the Walkathon will be donated to fund ICanServe Foundation in their campaign against breast cancer.
This initiative is also in line with the brand’s #GoTheExtraMile campaign, which encourages commuters to incorporate more walking in their everyday routine.
Interested parties may register at any FitFlop store in Metro Manila until March 23 for PHP 600.
For the past four years, FitFlop and ICanServe Foundation, Inc., a non-stock, non-profit foundation that advocates for breast cancer awareness, partner in hopes of improving the quality of life of women afflicted with breast cancer.
For more information and updates on Urban Walkathon, follow FitFlop on Facebook @FitFlopPhilippines and @fitflopph on Instagram.