Nokia has officially launched their Lumia line last night at the Lumination party held at the Amphitheater at Bonifacio High Street yesterday. Owners of Lumia phones were in for a treat as Nokia Philippines allowed them to party with free flowing booze and food during the entire launch. International DJs Jumpsmokers were present at the event, as well as numerous personalities and power users. The event marked the official launch of the Nokia Lumia family of phones into the country – the Lumia 610, Lumia 710, Lumia 800 and Lumia 900 – and the start of a new chapter in Nokia’s smartphone strategy locally. We also managed to get confirmation that the highest end device on the Lumia lineup, the Lumia 900, will be exclusive to Smart for one month, before being offered by Globe.
Nokia also took the opportunity to announce a new promo for the new series of phones. They have teamed up with local carrier Philippine Airlines to offer unlimited roundtrip PAL flights all over the country. The promo is open to all Lumia owners in the Philippines and runs from May 18 to June 15, 2012. To join, users need to retrieve their IMEI number by typing #*06# on the homescreen and then text I CAN LUMIA <IMEI>/<Full Name>/<Address> and send to 2960 for Globe and Smart subscribers.
You can read up on our review of Nokia’s Lumia 710 here: http://gadgetsmagazine.com.ph/gadgets/review-nokia-lumia-710.html