Nissan Philippines, Inc. (NPI) has signed six new dealerships into its network of sellers in just one day as it aggressively expands its presence in the country. The rare feat will establish new Nissan hubs in Sucat, Paranaque; Sta. Rosa, Laguna; Baliuag, Bulacan; La Paz, Iloilo; Zamboanga; and Marilao, Bulacan.
“Getting not just one or two, but six new dealerships to sign up with us all in one day is proof positive that our credo of doing things differently works,” says NPI president and managing director Antonio Zara. It was also reported that a new dealer partner has joined the Nissan network, a sign of renewed confidence in the automotive brand.
To further fuel share- and stakeholder enthusiasm, NPI’s entire dealership network will be adhering to the global standards set by Japan’s second-largest automotive company, Nissan Motor Co., Ltd. (NML), showing off the brand’s identity with its innovative design.
With the prospect of having 34 nationwide hubs freshly scratched off their agenda, NPI’s dealer partners will have renewed focus on delivering a top-notch ownership experience for their customers.
Having a refreshed product lineup with the all-new NP300 Navara truck as the latest addition, the expansion moves ensure that Nissan vehicles are always within reach. “We are also bringing our brand of excellent after-sales service closer to our customers,” Zara adds.
In 2014, NPI topped the J.D. Power Customer Service Index Study (CSI) overcoming ten brands and over 63 vehicle models as the company garnered an overall score of 844 on a 100-point scale, all the while performing admirably in four out of five factors: service quality, service advisor, vehicle pick-up, and service initiation. Its score is an 18-point difference versus the industry average of 826 in overall customer satisfaction.
Pictured above: (from left to right) William Tan of Nissan Marilao; Atty. Ronald Olit of Nissan Sucat and Nissan Sta. Rosa; Vincent Licup of Nissan Marilao; Felix Limcaoco III of Nissan Sucat and Nissan Sta. Rosa; Antonio Zara, president and managing director of Nissan Philippines, Inc. (NPI); Amando San Juan of Nissan Baliuag; Antonio Ang of Nissan Iloilo; and Jeff Rolida of Nissan Zamboanga.